Maëlys

New Castle, United States Founded: 2016 • Age: 10 yrs
Multi-category body care products are offered via an internet-first model.

About Maëlys

Maëlys is a company based in New Castle (United States) founded in 2016 by Yariv Citron and Daniel De Castro. Maëlys offers products and services including B-TIGHT Lift & Firm Booty Mask, B-GLOSSY Smoothing Body Serum, B-FLAT Belly Firming Cream, RE-LURE Tight & Tone Body Serum, and RE-START Resurfacing Body Serum. Maëlys operates in a competitive market with competitors including TULA, Kopari, PROVEN, True Botanicals and Tatcha, among others.

  • Headquarter New Castle, United States
  • Founders Yariv Citron, Daniel De Castro
  • Sectors
    Healthcare
  • Website category Lifestyle · Beauty and Cosmetics
  • Email
    ••••••••
  • Website maelyscosmetics.com
  • Social LinkedIn X Facebook Instagram
  • Legal Name Maelys Cosmetics Uk 2022 Ltd
Key Metrics

Products & Services of Maëlys

Maëlys offers a comprehensive portfolio of products and services, including B-TIGHT Lift & Firm Booty Mask, B-GLOSSY Smoothing Body Serum, B-FLAT Belly Firming Cream, RE-LURE Tight & Tone Body Serum, and RE-START Resurfacing Body Serum.

B-TIGHT Lift & Firm Booty Mask
Body Reshaper

Mask for lifting and firming booty skin texture.

B-GLOSSY Smoothing Body Serum
Body Serum

Serum to smooth and improve body skin appearance.

B-FLAT Belly Firming Cream
Body Treatment

Cream for firming and reducing belly skin laxity.

RE-LURE Tight & Tone Body Serum
Body Serum

Serum to tighten and tone targeted body areas.

RE-START Resurfacing Body Serum
Body Serum

Serum for resurfacing and renewing skin surface.

Funding Insights of Maëlys

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Maëlys with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2021–Seed–Norwest Venture Partners
–
Valuation history

1 investors in total: 1 institutional.

Investors in Maëlys

Maëlys has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
1961nvp.comMenlo Park, United States
Premium access

Investor details for Maëlys

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Maëlys

29 people are tracked at Maëlys (12 in leadership, 17 in team).

NameRoleGroup
Yariv Citron
Co-Founder & CMOLeadership
Daniel De Castro
Co-Founder & COOLeadership
Rom Ginzburg
CEOLeadership
Gilad Danon
Chief Financial OfficerLeadership
Daria Gutkin
VP Of OperationsLeadership
Yael Kalinsky
VP Of FinanceLeadership
Lera Kafri, MSc
Director of Product DevelopmentLeadership
Maya Chomut
VP Sales & StrategyLeadership
Idan Manor
Sales DirectorLeadership
Tammy Segal
Senior HR Business PartnerLeadership
Alexa Rossi
Director Of Brand Marketing And PRLeadership
Dor Brecher
VP of CreativeLeadership
Morgan Carpenter
UGC Creator ManagerTeam
Pnina Oren
Senior User Acquisition ManagerTeam
Amy Asayag
CRM ManagerTeam
Christopher Gulmantovicz
Senior Manager, Supply Chain OperationsTeam
Shir Radiano Lavee
Product Team LeadTeam
Jessie Reder
SVP Product Development & RegulatoryTeam
Elisheva Czegledi
Senior Customer Experience ManagerTeam
Carolina Zlotnik Krieger
Brand & Marketing DesignerTeam

9 more people are available in the full profile.

Premium access

Complete people profiles for Maëlys

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Maëlys

2 dated milestones of Maëlys across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Maëlys is founded.
  2. Funding First funding round.

Competitors of Maëlys

Maëlys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TULA, Kopari, PROVEN, True Botanicals and Tatcha, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
tula.com2014New York, United States$12.66M–
Private label skincare products for women are offered by TULA.
koparibeauty.com2015San Diego, United States$35.03M31
Internet-first brand offering skincare and body care products
provenskincare.com2005San Francisco, United States$23.32M–
Customized skin care products are provided via an online platform.
truebotanicals.com2014San Francisco, United States$21.59M–
Natural luxury skincare products are offered by an internet-first brand.
tatcha.com2009San Francisco, United States$21.28M133
Natural skincare products are offered through an internet-first brand.
junoco.com2016Burlingame, United States$6.3M–
Organic skincare products are offered online by JUNO & Co.
starface.world2019United States$3M56
Private label brand of pimple care stickers
youthtothepeople.com2015Los Angeles, United States$12M64
Manufacturer of natural skin care products
jeunesseglobal.com2009Lake Mary, United States––
Operates a direct-to-consumer brand specializing in skin care products.
zitsticka.com2017New York, United States$5M–
Subscription-based skincare products are offered online by ZitSticka.
Premium access

Detailed competitors of Maëlys

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Maëlys

The website of Maëlys (maelyscosmetics.com) receives about 1.7M visits a month and ranks #38,613 among all websites worldwide, #1,868 in Beauty and Cosmetics.

  • Monthly visits
    1.7M

    ▲ 0.9% vs previous month

  • Unique visitors
    837.4K

    per month

  • Global rank
    #38,613

    among all websites

  • Category rank
    #1,868

    Lifestyle · Beauty and Cosmetics

Similar websites

Websites whose visitors overlap most with Maëlys. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
maelys.co.il
maelys.co.il
100%
–#3,750,896–
elizabetharden.com
83%
205.9K#130,180View details
siobeauty.com
82%
40.6K#831,273View details
epicuren.com
82%
–#747,738View details
murad.com
82%
248.2K#133,711View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 40 similar websites and full traffic analytics for Maëlys

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Maëlys

Premium access

Complete news archive for Maëlys

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Maëlys

10 companies that operate in the same segment as Maëlys (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cosmetics, skincare, haircare, and wellness products are retailed online.
2012Mumbai, Maharashtra, IndiaUSD 103.18 MUSD 1.07 B10,990
Beauty and cosmetic products are retailed through an online platform.
2011Mumbai, Maharashtra, IndiaUSD 559.95 M––
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M–247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
Online brand offering multi-category natural skin care and makeup products
2016Gurugram, Haryana, IndiaUSD 141.36 MUSD 182.2 M864
Multi-category organic grooming products for men are offered online.
2015Gurugram, Haryana, IndiaUSD 10.98 MUSD 13.91 M264
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about Maëlys

Maëlys was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Maëlys is headquartered in New Castle, United States. It is registered at New Castle, Pennsylvania, United States.

Rom Ginzburg is the current CEO of Maëlys.

Maëlys was established in 2016 and is based in New Castle, United States. Operations focus on the cosmetics sector, with multi-category body care items distributed primarily online. The product range encompasses belly creams, booty creams, breast masks, maternity beauty products, anti-aging formulations, neck creams, and similar offerings. Clinical testing and ethical production standards are reported for these items.

Maëlys's top competitors include PROVEN, Youth to the People and True Botanicals.

Maëlys offers B-TIGHT Lift & Firm Booty Mask, B-GLOSSY Smoothing Body Serum, B-FLAT Belly Firming Cream, RE-LURE Tight & Tone Body Serum, and RE-START Resurfacing Body Serum.

Maëlys has 1 investor. Key investors include Norwest Venture Partners.

Maëlys operates through Maelys Cosmetics Uk 2022 Ltd.

The website of Maëlys receives about 1.7 million visits a month and ranks #38,613 among all websites worldwide.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available