About Metabar
Metabar is a company based in Moscow (Russia) founded in 2010 was acquired by Yandex in December 2014. Metabar has raised $1 million across 1 funding round from investors including Yandex and Runa Capital. Metabar operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
- Headquarter Moscow, Russia
- SectorsTechnologyRetail
- Website metabar.ru
- Social LinkedIn X Facebook
- Acquired by Yandex (Dec 2014)
Funding Insights of Metabar
Metabar has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in April 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed β $1M
- First Round $1M
(Apr 2011)
- Investors Count 1
All 1 funding rounds of Metabar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2011 | $1M | Seed | β | β |
2 investors in total: 2 institutional.
Investors in Metabar
Metabar has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Yandex and Runa Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are invested in by Runa Capital. | – | runacap.com | Luxembourg, Luxembourg | |
Blog focusing on music, market, video, and other related topics | 2000 | yandex.ru | Moscow, Russia |
Investor details for Metabar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Metabar
3 dated milestones of Metabar across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Metabar is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Yandex.
Competitors of Metabar
Metabar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. |
Detailed competitors of Metabar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Metabar
Websites that share an audience with Metabar (metabar.ru).
Websites whose visitors overlap most with Metabar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blog.themarfa.name | blog.themarfa.name | 100% | – | – | β |
bname.ru | bname.ru | 98% | – | #1,304,939 | β |
startuppoint.ru | startuppoint.ru | 94% | – | – | β |
| reg.ru | 91% | 4.5M | #9,702 | View details | |
| mail.ru | 85% | – | #37 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 13 similar websites and full traffic analytics for Metabar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Metabar
Complete news archive for Metabar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Metabar
10 companies that operate in the same segment as Metabar (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Metabar
Metabar was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Metabar is headquartered in Moscow, Russia.
Metabar is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Apr 2011.
Metabar was founded in 2010 in Moscow, Russia, as an online platform targeted at Russian-based websites. Web traffic and brand loyalty are enhanced through automated creation of browser-based applications, which require no programming skills. Website owners are enabled to incorporate site content, including news, notifications, and games, before promoting the applications to users. Operations focus on the retail and digital marketing sector.
Metabar's top competitors include Klaviyo, CommerceIQ and Yotpo.
Metabar has 2 investors. Key investors include Yandex, and Runa Capital.
Yes. Metabar was acquired by Yandex in December 2014.

