About OxeFit
OxeFit is a company based in Plano (United States) founded in 2019 by Peter Neuhaus and Rab Shanableh. It operates as a Direct-to-Consumer (D2C). OxeFit has raised $39.38 million across 5 funding rounds from investors including Dave Asprey, Anne Mahlum and Harry Kane. OxeFit offers products and services including AI-Powered Home Gym. OxeFit operates in a competitive market with competitors including Peloton, Tempo, Tonal, Vitruvian and Lululemon Studio, among others.
- Headquarter Plano, United States
- Founders Peter Neuhaus, Rab Shanableh
- SectorsHealthcareTechnology
- Website oxefit.com
- Social LinkedIn X Facebook
- Total Equity Funding$39.38M (USD)
in 5 rounds
- Latest Funding Round$17.5M (USD), Series A
Sep 2024
- InvestorsLydia Partners
& 10 more
Products & Services of OxeFit
OxeFit offers a comprehensive portfolio of products and services, including AI-Powered Home Gym.
An AI-powered machine for total body fitness training.
Funding Insights of OxeFit
OxeFit has successfully raised a total of $39.38M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $17.5 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.38M
- Total Rounds 5
- Last Round Series A — $17.5M
- First Round $5M
(Apr 2020)
- Investors Count 11
All 5 funding rounds of OxeFit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $17.5M | Series A | – | Dave Asprey, Anne Mahlum | – |
| Jun 2023 | – | Angel Round | – | Harry Kane | |
| Jul 2022 | $4.38M | Series A | – | – | – |
| Dec 2020 | $12.5M | Series A | – | Lydia Partners | |
| Apr 2020 | $5M | Series A | – | – | – |
11 investors in total: 1 institutional and 10 angel.
Investors in OxeFit
OxeFit has secured backing from 11 investors, including angel and venture fund investors. Prominent investors backing the company include Dave Asprey, Anne Mahlum and Harry Kane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | lydiapartners.net | - | |
DA Dave Asprey | - | – | unknown_631696c8f94a4a5fa | - |
AM Anne Mahlum | Founder of Solidcore, angel investor, focused on fitness and wellness startups | – | unknown_98feffef24954f418 | - |
HK Harry Kane | - | – | unknown_a25bbbee44b4498a9 | - |
DJ Dustin Johnson | Indian angel investor with interests in tech startups and innovation. | – | unknown_c0d3ea2120184106a | - |
DP Dak Prescott | - | – | unknown_2e803c0ec52145f4a | - |
JR James R. Andrews | - | – | unknown_571ff46125d84ddb9 | - |
BJ Blake Jarwin | - | – | unknown_e5678114fb634aafa | - |
JW Jason Witten | - | – | unknown_e300ce28636d4d549 | - |
DT Demaryius Thomas | - | – | unknown_6e359d26d5ee4f12a | - |
Investor details for OxeFit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of OxeFit
37 people are tracked at OxeFit (23 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Peter Neuhaus | Co-Founder & CTO | Leadership |
Rab Shanableh | Co-Founder & CEO | Leadership |
Mohammed Shanableh | Chairman And CEO At Oxefit / Managing Partner Lydia Partners | Leadership |
Julia Anthony, CPA | VP of Finance | Leadership |
MAUREEN ROUNDS | VP Of Sales Americas (consumer And S-m Business) | Leadership |
Frank Luo | Director Engineering Innovation | Leadership |
Jeff Blake | Chief Revenue Officer | Leadership |
Tyler Beard | Director Of Productions | Leadership |
Andreza Eberwein | Director Of Finance | Leadership |
Motaz Qutub | Director Of Test Engineering | Leadership |
Ali Ghavami | Business Partner And Sales Partner | Leadership |
Victor Danos | Director of Photography / Video Production Specialist | Leadership |
Hank Poorman | Head Of Shipping & Receiving | Leadership |
Rob Miller | Vice President Of Sales | Leadership |
David Weber | VP Of Engineering | Leadership |
Chantel Coleman, PhD | Director Of Exercise Science & Research | Leadership |
Janet Woolman | Chief Of Business Operations And People Officer | Leadership |
Roger Vowell | Vice President Operations | Leadership |
Sawyer Nelson | Director, Strategic Operations | Leadership |
George Hale | CFO | Leadership |
17 more people are available in the full profile.
Complete people profiles for OxeFit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of OxeFit
3 dated milestones of OxeFit across 5 years, from founding to its latest funding, stage changes and deals.
- Founded OxeFit is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series A, of $17.5M.
Competitors of OxeFit
OxeFit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Tempo, Tonal, Vitruvian and Lululemon Studio, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| tempo.io | 2015 | Reykjavik, Iceland | – | 3 | Jira-integrated software for resource management and time tracking is developed. | |
| tonal.com | 2015 | San Francisco, United States | $535M | 221 | AI-based full-body motion analysis and strength training system is offered. | |
| vitruvianform.com | 2018 | Perth, Australia | $51.4M | – | Smart resistance training equipment and app are provided by Vitruvian. | |
| lululemonstudio.com | 2010 | New York, United States | $80.8M | – | Online fitness classes are offered via membership access. | |
| speediance.com | 2020 | Shenzhen, China | $1.58M | – | Smart home gym equipment is provided for fitness training. | |
| aroleap.com | 2020 | Bengaluru, India | $1.22M | 16 | AI-based smart home gym equipment is provided for personalized workouts. | |
| formelife.com | 2020 | Los Angeles, United States | $108.51M | – | Smart exercising equipment is provided for personalized home fitness training. | |
| move-it.club | 2015 | Richmond Hill, Canada | – | – | Provider of smart fitness accessories and fitness training for smart homes |
Detailed competitors of OxeFit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OxeFit
The website of OxeFit (oxefit.com) receives about 30.1K visits a month.
- Monthly visits30.1K
▲ 35.5% vs previous month
Websites whose visitors overlap most with OxeFit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| forceusa.com | 100% | – | #213,930 | View details |
Latest news on Oxefit
Complete news archive for OxeFit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to OxeFit
10 companies that operate in the same segment as OxeFit (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about OxeFit
OxeFit was founded in 2019 and raised its 1st funding round 1 year after it was founded.
OxeFit is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
Rab Shanableh is the current CEO of OxeFit. They have also founded this company.
OxeFit is a funded company, having raised a total of $39.38M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Apr 2020.
OxeFit is engaged in providing innovative fitness equipment for home use. The company specializes in AI-powered gym machines designed to support total body health and fitness. Solutions are tailored for individual consumers seeking comprehensive workout options in a single device. The focus remains on integrating technology with fitness to enhance user experience in personal training environments.
OxeFit offers AI-Powered Home Gym.
OxeFit has 11 investors. Key investors include Dave Asprey, Anne Mahlum, Harry Kane, Dustin Johnson, and Dak Prescott.