About Pareto
Pareto is a Technology company based in London (United Kingdom) founded in 2016 by Ricardo Barros. It operates as a cloud-based platform for managing marketing performance and campaigns is provided. Its chief executive is Ricardo Barros. Its website pareto.io draws about 221 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Campaign Management. Its legal entity is PARETO LTD. Similar companies include Marin Software, Wunderkind, Brevo, SleekFlow and Pixis and 2 more; 6 of its 7 listed similar companies have raised funding.
Company details
Pareto was founded in 2016 in London, United Kingdom, as a provider of a cloud-based marketing performance management platform. Operations focus on assisting businesses in campaign oversight to reduce inefficiencies. AI technology is utilized for risk analysis, with results visualized through an interactive dashboard. The sector involves marketing technology, serving clients across various geographies from its UK base.
People of Pareto
1 people are tracked at Pareto (1 in leadership).
| Name | Role | Group |
|---|---|---|
Ricardo Barros | Founder & CEO | Leadership |
Complete people profiles for Pareto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Similar companies to Pareto
Pareto has 7 listed similar companies in our database, 6 of them funded. They include Marin Software, Wunderkind, Brevo, SleekFlow and Pixis, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| brevo.com | 2012 | Paris, France | $197.37M | – | Cloud-based campaign management solutions are delivered for enterprises. | |
| sleekflow.io | 2019 | Singapore | $15M | – | Omnichannel conversational AI suite for customer engagement | |
| pixis.ai | 2018 | Chicago, United States | $209M | – | Provider of an AI-powered platform for advertising campaign optimization and creative generation | |
| swiftpage.com | 2001 | Denver, United States | $2.5M | 88 | Integrated marketing and CRM solutions are provided to businesses. | |
| sharpspring.com | 2011 | Gainesville, United States | – | 194 | Cloud-based sales and marketing automation is provided for SMBs. |
Detailed similar companies of Pareto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pareto
The website of Pareto (pareto.io) receives about 221.5K visits a month.
- Monthly visits221.5K
▼ 25.2% vs previous month
Websites whose visitors overlap most with Pareto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adapta.org | adapta.org | 100% | – | #110,295 | – |
| labs.google | 94% | – | #885 | View details | |
| leonardo.ai | 90% | 11.2M | #3,790 | View details | |
| notion.so | 88% | 178.3M | #160 | View details | |
| openart.ai | 88% | 10M | #5,338 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pareto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Pareto (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Pareto
Complete news archive for Pareto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pareto
Pareto was founded in 2016.
Pareto is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ricardo Barros is the current CEO of Pareto. They have also founded this company.
Pareto was founded in 2016 in London, United Kingdom, as a provider of a cloud-based marketing performance management platform. Operations focus on assisting businesses in campaign oversight to reduce inefficiencies. AI technology is utilized for risk analysis, with results visualized through an interactive dashboard. The sector involves marketing technology, serving clients across various geographies from its UK base.
Pareto's top competitors include Marin Software, Brevo and Pixis.
Pareto operates through Pareto Ltd.
The website of Pareto receives about 221 thousand visits a month.