About PROS Holdings
PROS Holdings is a publicly listed company based in Houston (United States) founded in 1985, and was acquired by Thoma Bravo in September 2025. Cloud-based CPQ and revenue optimization solutions are offered. The company has 1,500 employees. PROS Holdings has completed 5 acquisitions, including Cameleon Software, EveryMundo and SignalDemand. Its website pros.com draws about 92 thousand monthly visits. PROS Holdings offers products and services including Smart Configure Price Quote (CPQ), Smart Price Optimization & Management (POM), and Revenue Management. Its focus areas include Enterprise Applications, Sales Force Automation, Configure Price Quote and Suite. Its competitors include PandaDoc, Conga and Apttus; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1985 and headquartered in Houston, United States, PROS Holdings operates in the software sector with a focus on cloud-based platforms. AI integration is utilized to deliver services including price optimization, sales improvement, eCommerce enablement, configure-price-quote tools, revenue optimization, omnichannel pricing, and sales insights. These capabilities support customer relationship development and personalized buying experiences for businesses.
- Headquarters Houston, United States
- Employees 1,500
- Stage Public
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website pros.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Thoma Bravo (Sep 2025)
- Legal Name Pros Holdings, Inc.
- Annual Revenue$330.37 M (USD)8.78as on Dec 31, 2024
- Net Profit-$20.48 M (USD)63.67as on Dec 31, 2024
- EBITDA-$10.22 M (USD)73.86as on Dec 31, 2024
- Latest Funding Round$150M (USD), Post-IPO
Sep 2020
- Investors
- Employee Count1,500
- Investments & AcquisitionsCameleon Software
& 4 more
- Acquired byThoma Bravo
(Sep 2025)
Products & Services of PROS Holdings
PROS Holdings offers a comprehensive portfolio of products and services, including Smart Configure Price Quote (CPQ), Smart Price Optimization & Management (POM), and Revenue Management.
Enables efficient product configuration and quoting for businesses.
Optimizes pricing strategies to maximize profits and revenue.
Manages airline revenue through dynamic pricing models.
Apps and channels of PROS Holdings
its YouTube channel PROS has 1.32K subscribers and 30 videos.
Videos from PROS Holdings
The most watched videos on PROS Holdings's YouTube channel, PROS (1.32K subscribers). Click a video to play it here.
More on PROS.
Funding Insights of PROS Holdings
- Total Rounds 2
- Last Round Post-IPO — $150M
- First Round $143.75M
(May 2019)
All 2 funding rounds of PROS Holdings with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $150M | Post-IPO | – | – | – |
| May 2019 | $143.75M | Post-IPO | – | – | – |
1 investors in total: 1 institutional.
Investors in PROS Holdings
PROS Holdings has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Thoma Bravo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Software and technology-enabled services companies are targeted for investment. | 1980 | thomabravo.com | Chicago, United States |
Investor details for PROS Holdings
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People of PROS Holdings
252 people are tracked at PROS Holdings (48 in leadership, 10 in board & advisors, 194 in team); the tracked headcount is 1,500.
| Name | Role | Group |
|---|---|---|
Eldho Kuriakose | Senior Director Of Product Management | Leadership |
Nikki Brewer | Chief People Officer | Leadership |
Luke Roth | Director, Demand Generation | Leadership |
Marie Mendoza | Senior HR Business Partner | Leadership |
Scott Cook | Senior Vice President And Chief Accounting Officer | Leadership |
Vinay Kakuru | Director, Services Portfolios - Travel & B2b Americas & APAC | Leadership |
Sunil John | Chief Product Officer | Leadership |
David Leung | Vp, Travel Division | Leadership |
Aylec Gomarin | Director, Quality Engineering - Products | Leadership |
Christophe Alonso | Director Product Development | Leadership |
Scott Zou | Director, Product Development | Leadership |
Kim Kneidel | Director, HR Business Partner | Leadership |
Frédéric Pinchaux | Manager HR Business Partner | Leadership |
Natasha Taylor | Sr. Director, Employee Experience | Leadership |
Jenn Carmouche | Head Of People & Culture Communications | Leadership |
Jeffrey Sweeney | Senior Director Product Engineering | Leadership |
Evelina Atanasova | Director Product Development | Leadership |
Sucheta Karandikar | Sr. Director Product Development | Leadership |
Ravi Singh | Vice President, Design & User Experience | Leadership |
Srikanth Ranganathan | Senior Vice President - Travel | Leadership |
232 more people are available in the full profile.
Complete people profiles for PROS Holdings
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of PROS Holdings
PROS Holdings is a publicly listed company on the NYSE with ticker symbol PRO in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date07 Mar 2014
- Listed onFRA: PH2
- Listed entityPROS Holdings, Inc.
- Exchange sectorTechnology services
- ISINUS74346Y1038
- Share price$23.25 (+0.04% on the day) · 2025-12-09
- Market capitalisation$1.12B
- EPS (diluted, trailing year)$-0.24
- Volume (last session)5,180,212
- Analyst consensusNeutral
Financials of PROS Holdings
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | $330.4M | -$20.5M | -$10.2M |
| 2023 | $303.7M | -$56.4M | -$39.1M |
| 2022 | $276.1M | -$82.2M | -$60.4M |
| 2021 | $251.4M | -$81.2M | -$58.7M |
| 2020 | $252.4M | -$77.0M | -$50.0M |
Detailed financial statements for PROS Holdings
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by PROS Holdings
PROS Holdings has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Cameleon Software, EveryMundo and SignalDemand.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing solutions are offered for the airline industry. | everymundo.com | Miami, United States | 2010 | Nov 2021 | $90M | |
An e-commerce platform for airlines is delivered via conversational bots. | travelaer.com | Boulder, United States | 2013 | Aug 2019 | $12M | |
Airlines are supported by Vayant's travel technology platform for flights. | vayant.com | Sofia, Bulgaria | 2007 | Aug 2017 | $35M | |
Financial analysis & planning solutions for businesses | signaldemand.com | San Francisco, United States | 2004 | Dec 2013 | $13.5M | |
Multichannel CPQ solutions are provided for business operations. | cameleon-software.com | Skokie, United States | 1987 | Oct 2013 | $33.06M |
Complete acquisition details for PROS Holdings
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Timeline of PROS Holdings
10 dated milestones of PROS Holdings across 40 years, from founding to its latest funding, stage changes and deals.
- Founded PROS Holdings is founded.
- Acquisition Acquires Cameleon Software.
- Acquisition Acquires SignalDemand.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Vayant.
- Funding First funding round of $143.8M.
- Acquisition Acquires Travelaer.
- Funding Latest funding round, Post-IPO, of $150.0M.
- Acquisition Acquires EveryMundo.
- Exit Acquired by Thoma Bravo.
Competitors of PROS Holdings
PROS Holdings has 3 listed competitors in our database, 3 of them funded. They include PandaDoc, Conga and Apttus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pandadoc.com | 2011 | San Francisco, United States | $61.93M | 181 | Document workflows are automated and managed for sales teams. | |
| conga.com | 2006 | Broomfield, United States | $140.09M | 266 | Contract lifecycle management is facilitated via a cloud-based platform. | |
| apttus.com | 2006 | San Mateo, United States | $474.25M | 680 | Quote-to-cash solutions for businesses |
Detailed competitors of PROS Holdings
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Web traffic of PROS Holdings
The website of PROS Holdings (pros.com) receives about 92K visits a month and ranks #382,903 among all websites worldwide, #2,902 in Business Services.
- Monthly visits92K
▼ 3.5% vs previous month
- Unique visitors35K
per month
- Global rank#382,903
among all websites
- Category rank#2,902
Business and Consumer Services · Business Services
- Bounce rate37%
- Pages per visit2.5
- Average visit2 min 42 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with PROS Holdings. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vendavo.com | 100% | 42.6K | #715,903 | View details | |
repricer.com | repricer.com | 79% | #292,138 | – | |
| salsify.com | 78% | 833.3K | #46,859 | View details | |
symson.com | symson.com | 78% | #600,764 | – | |
| bain.com | 78% | 1.6M | #31,278 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for PROS Holdings
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- 29 similar websites
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Top companies in Sales Force Automation
3 companies that operate in the same segment as PROS Holdings (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Pros Holdings
Complete news archive for PROS Holdings
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Frequently Asked Questions about PROS Holdings
PROS Holdings was founded in 1985 and raised its 1st funding round 34 years after it was founded.
PROS Holdings is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
PROS Holdings has 1,500 employees.
Annual revenue of PROS Holdings is $330.37M as on Dec 31, 2024.
Founded in 1985 and headquartered in Houston, United States, PROS Holdings operates in the software sector with a focus on cloud-based platforms. AI integration is utilized to deliver services including price optimization, sales improvement, eCommerce enablement, configure-price-quote tools, revenue optimization, omnichannel pricing, and sales insights. These capabilities support customer relationship development and personalized buying experiences for businesses.
PROS Holdings offers Smart Configure Price Quote (CPQ), Smart Price Optimization & Management (POM), and Revenue Management.
Yes, PROS Holdings is publicly traded on NYSE under the ticker symbol PRO.
PROS Holdings has made 5 acquisitions, including Cameleon Software, EveryMundo, and SignalDemand.
PROS Holdings has 1 investor. Key investors include Thoma Bravo.
Yes. PROS Holdings was acquired by Thoma Bravo in September 2025.