About PureSpectrum
PureSpectrum is a Technology company based in Westlake Village (United States) founded in 2015 by Michael McCrary. It operates as a market research and insights platform for marketers. PureSpectrum has raised $61.6 million across 5 funding rounds from investors including Arthur Ventures and TA Associates. The company has 61 employees. PureSpectrum has completed 3 acquisitions, including Dalia Research, Happy Market Research and Inteligx. Its chief executive is Michael McCrary. Its website purespectrum.com draws about 8.5 million monthly visits. Its Indian entity Purespectrum India Private Limited reported revenue of ₹29.65 Cr. PureSpectrum offers products and services including Sample Marketplace, Insights Platform, and PureScore. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Survey Builders. Its competitors include SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Founded in 2015 and headquartered in Westlake Village, United States, PureSpectrum operates as a platform in the market research sector. Surveys are created, launched, and managed to reach specific audiences, with support provided for the full data collection lifecycle. Services include sample sourcing, survey programming, translations, and data analysis, enabling comprehensive insights for marketers across various operations.
- Headquarters Westlake Village, United States
- Employees 61
- Founders Michael McCrary
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website purespectrum.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Purespectrum India Pvt. Ltd.
- Date of Incorporation 13 Jan, 2021
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹29.65 Cr
FY 2025 · +60% YoY
- Net Profit₹3.35 Cr
FY 2025 · 11% margin
- EBITDA₹4.78 Cr
FY 2025 · 16% margin
- Total Equity Funding$61.6M (USD)
in 5 rounds
- InvestorsArthur Ventures
& 1 more
- Employee Count61
- Investments & AcquisitionsDalia Research
& 2 more
Associated legal entities of PureSpectrum
PureSpectrum operates through Purespectrum India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Purespectrum India Private Limited CIN U72900KA2021PTC143091 | Active | 13 Jan 2021 | Bangalore, Karnataka | ₹29.7 Cr | 61 | 3 | View details |
Products & Services of PureSpectrum
PureSpectrum offers a comprehensive portfolio of products and services, including Sample Marketplace, Insights Platform, and PureScore.
Enables survey creation and management with integrated panels for researchers.
Provides tools for market research insights and trend tracking.
Offers respondent-level scoring to ensure high-quality research data.
Apps and channels of PureSpectrum
its YouTube channel PureSpectrum Productions has 115 subscribers and 22 videos.
Videos from PureSpectrum
The most watched videos on PureSpectrum's YouTube channel, PureSpectrum Productions (115 subscribers). Click a video to play it here.
More on PureSpectrum Productions.
Funding Insights of PureSpectrum
PureSpectrum has successfully raised a total of $61.6M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.6M
- Total Rounds 5
- First Round $1.6M
(Jun 2016)
- Investors Count 2
All 5 funding rounds of PureSpectrum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | – | Series C | – | – | |
| Mar 2023 | $37M | Series C | – | Arthur Ventures | – |
| May 2022 | $6M | Series B | – | – | – |
| Apr 2021 | $17M | Series B | – | Arthur Ventures | – |
| Jun 2016 | $1.6M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in PureSpectrum
PureSpectrum has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Arthur Ventures and TA Associates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused seed & early stage VC firm | – | arthurventures.com | Minneapolis, United States | |
- | – | ta.com | - |
Investor details for PureSpectrum
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Purespectrum India Private Limited (PureSpectrum)
Purespectrum India Private Limited is the primary company behind PureSpectrum. The board of Purespectrum India Private Limited currently have 3 directors; the longest-serving is Todd Douglas Myers, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Todd Douglas Myers DIN 09232957 | Additional Director | 09 Jul 2021 | 5 yrs 3 mo | Purespectrum India Private Limited |
| Praveen Kumar Marothu DIN 02136046 | Director | 02 May 2024 | 2 yrs 5 mo | Purespectrum India Private Limited |
| Jonathan Ames Flatow DIN 00619459 | Director | 02 May 2024 | 2 yrs 5 mo | Purespectrum India Private Limited |
People of PureSpectrum
79 people are tracked at PureSpectrum (36 in leadership, 43 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Michael McCrary | Founder & CEO | Leadership |
Mark Menig | Chief Product Officer | Leadership |
Noor Eid | Senior Marketing Director, Brand Experience | Leadership |
| Managing Director, India | Leadership | |
Leigh Mattheus | Director, Enterprise Solutions EMEA | Leadership |
David Breihan | VP, Global Operations | Leadership |
Horia Hateg | Director, CD | Leadership |
Brynn Gasparino | Director, Client Development | Leadership |
Matt Wiberg | Director, CD | Leadership |
Norman Behrend | Managing Director, Central Europe | Leadership |
Travis Miller | VP, West | Leadership |
Andy Cayton | Executive Vice President | Leadership |
Tilak Mummareddy | Director Of Operations | Leadership |
Sarah Humphrey | Client Development Director | Leadership |
Jerome Badoux | CS Ops, Director EMEA | Leadership |
Estephanie Fuess | VP, Marketing | Leadership |
Kellie McMahon | Director, CD | Leadership |
Angel S. Parker | Director Of Client Services | Leadership |
William Van Heusen | Client Development Director | Leadership |
| Chief Strategy Officer | Leadership |
59 more people are available in the full profile.
Complete people profiles for PureSpectrum
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of PureSpectrum
Figures of Purespectrum India Private Limited, the primary company behind PureSpectrum, for FY 2025. Revenue was ₹29.65 Cr (+60% year on year). Net profit was ₹3.35 Cr (11% margin). EBITDA was ₹4.78 Cr (16% margin). Revenue has grown at a compounded annual rate of +63% over three years.
- ₹29.65 CrRevenue · FY 2025 · +60% YoY
- ₹3.35 CrNet profit · 11% margin
- ₹4.78 CrEBITDA · 16% margin
- ₹48.5 LakhPaid-up capital
- 61Employees (provident fund records)
- +63%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Purespectrum India Private Limited are on its company page.
Detailed financial statements for PureSpectrum
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by PureSpectrum
PureSpectrum has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Dalia Research, Happy Market Research and Inteligx.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Real-time targeting and profiling solutions for mobile market and opinion research | daliaresearch.com | Berlin, Germany | 2013 | May 2022 | •••• | |
Market research services are provided to clients across various industries. | inteligx.com | Philadelphia, United States | 2020 | Sep 2020 | •••• | |
Provider of market research and insights services | happymr.com | Fresno, United States | 2018 | Jan 2019 | •••• |
Complete acquisition details for PureSpectrum
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PureSpectrum
6 dated milestones of PureSpectrum across 11 years, from founding to its latest funding, stage changes and deals.
- Founded PureSpectrum is founded.
- Funding First funding round of $1.6M.
- Acquisition Acquires Happy Market Research.
- Acquisition Acquires Inteligx.
- Acquisition Acquires Dalia Research.
- Funding Latest funding round, Series C,.
Competitors of PureSpectrum
PureSpectrum has 8 listed competitors in our database, 6 of them funded. They include SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| qualtrics.com | 2002 | Provo, United States | $400M | – | Surveys are created and feedback is collected through the platform. | |
| questionpro.com | 2002 | Seattle, United States | – | 17 | Web-based survey software is offered for research and analysis. | |
| typeform.com | 2012 | Barcelona, Spain | $188.07M | – | Surveys and forms are created via a cloud-based platform. | |
| potloc.com | 2014 | Montreal, Canada | $75.57M | – | Provider of software solutions for community businesses and citizens | |
| confirmit.com | 1996 | Oslo, Norway | – | – | Platform providing market research, customer experience, and employee feedback solutions | |
| qualifio.com | 2011 | – | $3.59M | 48 | Web-based software is offered for creating quizzes, contests, and sweepstakes. | |
| getwizer.com | 2013 | New York, United States | $4M | 10 | Platform offering consumer insights for online businesses |
Detailed competitors of PureSpectrum
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of PureSpectrum
The website of PureSpectrum (purespectrum.com) receives about 8.5M visits a month and ranks #7,261 among all websites worldwide, #199 in Marketing and Advertising.
- Monthly visits8.5M
▼ 18.3% vs previous month
- Unique visitors2.1M
per month
- Global rank#7,261
among all websites
- Category rank#199
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit2.4
- Average visit5 min 12 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with PureSpectrum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
samplicio.us | samplicio.us | 100% | – | #3,693 | – |
| surveys.com | 79% | – | #27,460 | View details | |
| quicksurveys.com | 78% | 680.7K | #54,365 | View details | |
ipsosisay.com | ipsosisay.com | 78% | – | #10,481 | – |
| tellwut.com | 75% | – | #56,909 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PureSpectrum
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in MarketingTech
10 companies that operate in the same segment as PureSpectrum (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Purespectrum
Complete news archive for PureSpectrum
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Frequently Asked Questions about PureSpectrum
PureSpectrum was founded in 2015 and raised its 1st funding round 1 year after it was founded.
PureSpectrum is headquartered in Westlake Village, United States. It is registered at Westlake Village, California, United States.
Michael McCrary is the current CEO of PureSpectrum. They have also founded this company.
PureSpectrum is a funded company, having raised a total of $61.6M across 5 funding rounds to date. The company's 1st funding round was a Series A of $1.6M, raised on Jun 2016.
PureSpectrum has 61 employees.
The primary company behind PureSpectrum, Purespectrum India Private Limited, reported revenue of ₹29.65 Cr for FY 2025, up 60% year on year.
Founded in 2015 and headquartered in Westlake Village, United States, PureSpectrum operates as a platform in the market research sector. Surveys are created, launched, and managed to reach specific audiences, with support provided for the full data collection lifecycle. Services include sample sourcing, survey programming, translations, and data analysis, enabling comprehensive insights for marketers across various operations.
PureSpectrum's top competitors include SurveyMonkey, Qualtrics and Typeform.
PureSpectrum offers Sample Marketplace, Insights Platform, and PureScore.
PureSpectrum has made 3 acquisitions, including Dalia Research, Happy Market Research, and Inteligx.
PureSpectrum has 2 investors. Key investors include Arthur Ventures, and TA Associates.
PureSpectrum operates through Purespectrum India Private Limited.