PureSpectrum

Westlake Village, United States Founded: 2015 • Age: 11 yrs
Market research and insights platform for marketers
Annual revenue - Latest available
Total funding $61.6M 5 rounds
Employees 61 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About PureSpectrum

PureSpectrum is a company based in Westlake Village (United States) founded in 2015 by Michael McCrary. PureSpectrum has raised $61.6 million across 5 funding rounds from investors including Arthur Ventures and TA Associates. The company has 61 employees as of March 27, 2024. PureSpectrum has completed 3 acquisitions, including Dalia Research, Happy Market Research and Inteligx. PureSpectrum offers products and services including Sample Marketplace, Insights Platform, and PureScore. PureSpectrum operates in a competitive market with competitors including SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc, among others.

  • Headquarter Westlake Village, United States
  • Employees 61 as on 27 Mar, 2024
  • Founders Michael McCrary
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Purespectrum India Pvt. Ltd.
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $61.6 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    61

    as on Mar 27, 2024

  • Investments & Acquisitions
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Products & Services of PureSpectrum

PureSpectrum offers a comprehensive portfolio of products and services, including Sample Marketplace, Insights Platform, and PureScore.

Product name locked
Category locked
Primary

Enables survey creation and management with integrated panels for researchers.

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Provides tools for market research insights and trend tracking.

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Offers respondent-level scoring to ensure high-quality research data.

People of PureSpectrum

Headcount 50-200
Employee Profiles 80
Employee Profiles
People
Michael McCrary
Chief Executive Officer
People
Mark Menig
Chief Product Officer
People
Noor Eid
Senior Marketing Director, Brand Experience
People
Praveen Marothu
Managing Director, India

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Funding Insights of PureSpectrum

PureSpectrum has successfully raised a total of $61.6M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in PureSpectrum

PureSpectrum has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Arthur Ventures and TA Associates.

All
Venture Fund
Investor Description Founded Year Domain Location
US focused seed & early stage VC firm
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-
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Investor details for PureSpectrum

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by PureSpectrum

PureSpectrum has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Dalia Research, Happy Market Research and Inteligx.

Investments
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Investment portfolio details for PureSpectrum

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Market research services are provided to clients across various industries.
Locked Locked 2020 Locked
Provider of market research and insights services
Locked Locked 2018 Locked
Real-time targeting and profiling solutions for mobile market and opinion research
Locked Locked 2013 Locked
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Complete acquisition details for PureSpectrum

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  • Domains and locations

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Financial Statements - PureSpectrum

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Detailed financials for PureSpectrum

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Purespectrum Comparisons

PureSpectrum Primary company
Description
Market research and insights platform for marketers
Location
Westlake Village, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
61
As of 2024
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Peer comparison for PureSpectrum

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Competitors of PureSpectrum

PureSpectrum operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc, among others.

Company Name Domain Founded year HQ Location Description
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A cloud-based platform is utilized for creating customizable surveys.
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Surveys are created and feedback is collected through the platform.
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Web-based survey software is offered for research and analysis.
Locked Locked Locked
Surveys and forms are created via a cloud-based platform.
Locked Locked Locked
Provider of software solutions for community businesses and citizens
Locked Locked Locked
Platform providing market research, customer experience, and employee feedback solutions
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Detailed competitors of PureSpectrum

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Latest news on Purespectrum

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Complete news archive for PureSpectrum

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  • Source and publication date
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Frequently Asked Questions about PureSpectrum

PureSpectrum was founded in 2015 and raised its 1st funding round 1 year after it was founded.

PureSpectrum is headquartered in Westlake Village, United States. It is registered at Westlake Village, California, United States.

Michael McCrary is the current CEO of PureSpectrum. They have also founded this company.

PureSpectrum is a funded company, having raised a total of $61.6M across 5 funding rounds to date.

As of Mar 27, 2024, the latest employee count at PureSpectrum is 61.

Founded in 2015 and headquartered in Westlake Village, United States, PureSpectrum operates as a platform in the market research sector. Surveys are created, launched, and managed to reach specific audiences, with support provided for the full data collection lifecycle. Services include sample sourcing, survey programming, translations, and data analysis, enabling comprehensive insights for marketers across various operations.

PureSpectrum's top competitors include SurveyMonkey, Qualtrics and Typeform.

PureSpectrum offers Sample Marketplace, Insights Platform, and PureScore.

PureSpectrum has made 3 acquisitions, including Dalia Research, Happy Market Research, and Inteligx.

PureSpectrum has 2 investors. Key investors include Arthur Ventures, and TA Associates.

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