About ROInnovation
ROInnovation is a Technology company based in Denver (United States) founded in 2002, and was acquired by Upland in June 2018. Predictive analytics for sales lifecycle and marketing optimization are offered. ROInnovation has raised $1 million across 1 funding round from investors including Upland Software. ROInnovation has completed 1 acquisition, including Boulder Logic. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Enablement and Content Management & Demo Tools. Its competitors include Seismic, Showpad and 4C Insights; 3 of its 3 listed competitors have raised funding.
Company details
ROinnovation provides predictive sales lifecycle analytics which improves lead scoring by customer analytics and optimizing productivity of sales reps by analysing sales data from omni channel such as marketing campaign, direct scoring , offline and online sales etc. Its suite of SaaS solutions optimizes customer reference and marketing assets within the sales cycle, making it easy for the teams to organize, find, send and track the right customer assets at the right time for optimal impact on every sales opportunity. It claims to increase ROI using sales enablement and customer reference management. Blackbaud and FICO are notable clients.
- Headquarters Denver, United States
- Stage Acquired
- SectorsTechnology
- Website roinnovation.com
- Social LinkedIn X
- Acquired by Upland (Jun 2018)
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Seed
Mar 2016
- Investors
- Investments & Acquisitions
- Acquired byUpland
(Jun 2018)
Funding Insights of ROInnovation
ROInnovation has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Mar 2016)
All 1 funding rounds of ROInnovation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $1M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in ROInnovation
ROInnovation has secured backing from 1 investor. Prominent investors backing the company include Upland Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for ROInnovation
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Investments & Acquisitions by ROInnovation
ROInnovation has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Boulder Logic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer Reference Management | boulderlogic.com | Boulder, United States | 2003 | Mar 2016 | •••• |
Complete acquisition details for ROInnovation
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Timeline of ROInnovation
4 dated milestones of ROInnovation across 16 years, from founding to its latest funding, stage changes and deals.
- Founded ROInnovation is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Boulder Logic.
- Exit Acquired by Upland.
Competitors of ROInnovation
ROInnovation has 3 listed competitors in our database, 3 of them funded. They include Seismic, Showpad and 4C Insights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| seismic.com | 2010 | San Diego, United States | $440M | 989 | Cloud and AI-based sales enablement platforms are provided for teams. | |
| showpad.com | 2011 | San Francisco, United States | $160.07M | 158 | Provider of Mobile Sales Enablement platform | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. |
Detailed competitors of ROInnovation
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Web traffic of ROInnovation
Websites that share an audience with ROInnovation (roinnovation.com).
Websites whose visitors overlap most with ROInnovation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trias-sentosa.com | 100% | 1.4K | #10,732,352 | View details | |
| alphero.com | 98% | #6,114,413 | View details | ||
| boulderlogic.com | 96% | View details | |||
| redirontech.com | 61% | #14,416,115 | View details | ||
iit-iti.nrc-cnrc.gc.ca | iit-iti.nrc-cnrc.gc.ca | 61% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for ROInnovation
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- 7 similar websites
- Audience overlap
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Top companies in Sales Force Automation
3 companies that operate in the same segment as ROInnovation (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Roinnovation
Complete news archive for ROInnovation
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Frequently Asked Questions about ROInnovation
ROInnovation was founded in 2002 and raised its 1st funding round 14 years after it was founded.
ROInnovation is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
ROInnovation is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2016.
ROinnovation provides predictive sales lifecycle analytics which improves lead scoring by customer analytics and optimizing productivity of sales reps by analysing sales data from omni channel such as marketing campaign, direct scoring , offline and online sales etc. Its suite of SaaS solutions optimizes customer reference and marketing assets within the sales cycle, making it easy for the teams to organize, find, send and track the right customer assets at the right time for optimal impact on every sales opportunity. It claims to increase ROI using sales enablement and customer reference management. Blackbaud and FICO are notable clients.
ROInnovation's top competitors include Seismic, 4C Insights and Showpad.
ROInnovation has made 1 acquisition, including Boulder Logic.
ROInnovation has 1 investor. Key investors include Upland Software.
Yes. ROInnovation was acquired by Upland in June 2018.