About VML
VML is a company based in Watford (United Kingdom) founded in 1989 was acquired by WPP in January 2013. It operates as a Professional Services and Two-Sided Marketplace. VML has completed 1 acquisition, including Neoworks. VML offers products and services including Omni-Channel Commerce, Commerce Platforms, Commerce Marketplaces, and Commerce Content & Operations. VML operates in a competitive market with competitors including Bazaarvoice, Cart.com, SIRCLO, Zubale and BigCommerce, among others.
Products & Services of VML
VML offers a comprehensive portfolio of products and services, including Omni-Channel Commerce, Commerce Platforms, Commerce Marketplaces, and Commerce Content & Operations.
Integrated experiences are created to drive brand equity growth.
Infrastructure is built to support omnichannel sales experiences.
Marketplace systems are developed to maximize brand discoverability.
Operational chains are optimized for greater marketing impact.
Apps and channels of VML
its YouTube channel VML has 988 subscribers and 30 videos.
Videos from VML
The most watched videos on VML's YouTube channel, VML (988 subscribers). Click a video to play it here.
More on VML.
Investors in VML
VML has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for VML
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Investments & Acquisitions by VML
VML has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neoworks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
eCommerce development services are provided by Neoworks in London. | neoworks.com | London, United Kingdom | 1998 | Sep 2014 | •••• |
Complete acquisition details for VML
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Competitors of VML
VML operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bazaarvoice, Cart.com, SIRCLO, Zubale and BigCommerce, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bazaarvoice.com | 2005 | Austin, United States | $20.43M | 189 | Provider of SaaS based marking solution | |
| cart.com | 2020 | Austin, United States | $481.56M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| sirclo.com | 2013 | Tangerang, Indonesia | $132.5M | – | Software suite solutions for e-commerce businesses are provided. | |
| zubale.com | 2018 | Mexico | $72.3M | – | Platform offering retail sales enablement and reward software | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| anymindgroup.com | 2016 | Singapore | $79.7M | – | Platforms for e-commerce, marketing, and manufacturing are provided. | |
| unicommerce.com | 2012 | Gurugram, India | $11.14M | 229 | Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. | |
| spscommerce.com | 1998 | Minneapolis, United States | $50.5M | 1,502 | Software suite solutions for retail supply chain are provided. | |
| global-e.com | 2013 | London, United Kingdom | $100M | 53 | Software solutions for cross-border e-commerce industries are provided. |
Detailed competitors of VML
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Web traffic of VML
Websites that share an audience with VML (salmon.com).
Websites whose visitors overlap most with VML. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
retailgeek.com | retailgeek.com | 100% | – | #4,616,862 | – |
| javelingroup.com | 96% | – | – | View details | |
| mybuys.com | 62% | – | – | View details | |
| multichannelmerchant.com | 61% | – | #2,084,287 | View details | |
| hybris.com | 41% | 1.8K | #8,751,721 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for VML
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Latest news on Vml
Complete news archive for VML
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- Brand-specific news history
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Similar companies to VML
10 companies that operate in the same segment as VML (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about VML
VML was founded in 1989.
VML is headquartered in Watford, United Kingdom. It is registered at Watford, Hertfordshire, United Kingdom.
VML is engaged in providing commerce solutions that integrate marketing, media, and brand strategy within complex omnichannel ecosystems. Services are offered across sectors like CPG, DTC, and technology, with a focus on omnichannel commerce, content operations, and marketplace systems. Over 5,000 commerce practitioners are employed to deliver creative and technology-driven solutions globally. Transformation is driven through integrated media and data platforms such as Open Intelligence and Connect OS, ensuring incremental growth across customer journeys. Expertise is applied to build brand equity, optimize operations, and enhance discoverability on platforms like Amazon and TikTok.
VML's top competitors include Bazaarvoice, Global-e and Cart.com.
VML offers Omni-Channel Commerce, Commerce Platforms, Commerce Marketplaces, and Commerce Content & Operations.
VML has made 1 acquisition, including Neoworks.
VML has 1 investor. Key investors include WPP.
VML operates through Vml, A Wpp Company.
Yes. VML was acquired by WPP in January 2013.