About Sub(x) AI
Sub(x) AI is a company based in London (United Kingdom) founded in 2013 by Jonathan Harris was acquired by Zuora in June 2024. The company has 1 employees. Sub(x) AI offers products and services including AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall. Sub(x) AI operates in a competitive market with competitors including AB Tasty, Wingify, MarketDial, Eppo and Leanplum, among others.
- Headquarter London, United Kingdom
- Employees 1
- Founders Jonathan Harris
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website subx.tech
- Social LinkedIn
- Acquired by Zuora (Jun 2024)
- Legal Name Zeddit Limited
- Date of Incorporation 19 Aug, 2014
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Sub(x) AI
Sub(x) AI offers a comprehensive portfolio of products and services, including AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall.
Uses AI to personalize paywalls for better user conversion rates
Provides limited access to engage readers before full subscription
Allows set article limits to encourage exploration and subscription
Restricts access for repeat visitors to drive paid subscriptions
Personalizes strategies based on user behavior for optimized conversions
Investors in Sub(x) AI
Sub(x) AI has secured backing from 1 investor. Prominent investors backing the company include Zuora.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based invoice and subscription management solutions for businesses | 2007 | zuora.com | Redwood City, United States |
Investor details for Sub(x) AI
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People of Sub(x) AI
1 people are tracked at Sub(x) AI (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Jonathan Harris | Founder & CEO | Leadership |
Complete people profiles for Sub(x) AI
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Timeline of Sub(x) AI
2 dated milestones of Sub(x) AI across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Sub(x) AI is founded.
- Exit Acquired by Zuora.
Competitors of Sub(x) AI
Sub(x) AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AB Tasty, Wingify, MarketDial, Eppo and Leanplum, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| abtasty.com | 2009 | New York, United States | $63.87M | – | Website content is optimized via A/B testing and multivariate analysis. | |
| wingify.com | 2009 | Delhi, India | – | 424 | Provider of software products for digital experience management | |
| marketdial.com | 2016 | South Jordan, United States | $9.84M | 58 | A/B testing optimization platform for offline retailers is managed. | |
| geteppo.com | 2021 | San Francisco, United States | $51.28M | 20 | Tools for workflow automation are provided by Eppo. | |
| leanplum.com | 2012 | San Francisco, United States | $172.35M | 45 | Mobile A/B testing, personalization & analytics platform | |
| taplytics.com | 2013 | Palo Alto, United States | $9.86M | 38 | Dynamic native mobile A/B testing | |
| kaizenplatform.com | 2013 | San Francisco, United States | $22.4M | 6 | Crowdsourced UI designs are tested for website conversion optimization. | |
| splitmetrics.com | 2014 | San Francisco, United States | – | – | Self-service A/B testing for app store optimization is provided. |
Detailed competitors of Sub(x) AI
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Latest news on Sub(X) Ai
Complete news archive for Sub(x) AI
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- Brand-specific news history
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Similar companies to Sub(x) AI
10 companies that operate in the same segment as Sub(x) AI (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Sub(x) AI
Sub(x) AI was founded in 2013.
Sub(x) AI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Jonathan Harris is the current CEO of Sub(x) AI. They have also founded this company.
Sub(x) AI has 1 employees.
Sub(x) AI was founded in 2013 in London, United Kingdom, within the AI and marketing technology sector. An automated platform is operated to handle marketing data for website customer acquisition. Campaigns are tested and optimized through integrated tools. Services encompass email distribution, billing processes, invoicing, subscription oversight, and reporting functionalities, supporting overall marketing operations.
Sub(x) AI offers AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall.
Sub(x) AI has 1 investor. Key investors include Zuora.
Sub(x) AI operates through Zeddit Limited.
Yes. Sub(x) AI was acquired by Zuora in June 2024.

