Sub(x) AI

London, United Kingdom Founded: 2013 • Age: 13 yrs Acquired By Zuora
AI based platform for marketing optimization
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About Sub(x) AI

Sub(x) AI is a company based in London (United Kingdom) founded in 2013 by Jonathan Harris was acquired by Zuora in June 2024.. The company has 1 employees as of August 31, 2021. Sub(x) AI offers products and services including AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall. Sub(x) AI operates in a competitive market with competitors including AB Tasty, Wingify, MarketDial, Eppo and Leanplum, among others.

  • Headquarter London, United Kingdom
  • Employees 1 as on 31 Aug, 2021
  • Founders Jonathan Harris
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Zeddit Limited
  • Date of Incorporation 19 Aug, 2014
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
    $-264.82 K (USD)
    0
    as on Aug 31, 2022
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    1

    as on Aug 31, 2021

  • Acquired by
    Zuora

    (Jun 18, 2024)

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Products & Services of Sub(x) AI

Sub(x) AI offers a comprehensive portfolio of products and services, including AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Uses AI to personalize paywalls for better user conversion rates

Provides limited access to engage readers before full subscription

Allows set article limits to encourage exploration and subscription

Restricts access for repeat visitors to drive paid subscriptions

Personalizes strategies based on user behavior for optimized conversions

Funding Insights of Sub(x) AI

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sub(x) AI

Sub(x) AI has secured backing from 1 investor. Prominent investors backing the company include Zuora. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Cloud-based invoice and subscription management solutions for businesses
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sub(x) AI

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sub(x) AI

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sub(X) Ai Comparisons

Employees
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Competitors of Sub(x) AI

Sub(x) AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AB Tasty, Wingify, MarketDial, Eppo and Leanplum, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Website content is optimized via A/B testing and multivariate analysis.
domain founded_year HQ Location
Provider of software products for digital experience management
domain founded_year HQ Location
A/B testing optimization platform for offline retailers is managed.
domain founded_year HQ Location
Tools for workflow automation are provided by Eppo.
domain founded_year HQ Location
Mobile A/B testing, personalization & analytics platform
domain founded_year HQ Location
Dynamic native mobile A/B testing
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sub(X) Ai

Zuora’s Acquisition of Sub(x)
Globallegalchronicle1 year ago
Zuora to Acquire Sub(x)
Destinationcrm1 year ago

Frequently Asked Questions about Sub(x) AI

When was Sub(x) AI founded?

Sub(x) AI was founded in 2013.

Where is Sub(x) AI located?

Sub(x) AI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Sub(x) AI?

Jonathan Harris is the current CEO of Sub(x) AI. They have also founded this company.

How many employees does Sub(x) AI have?

As of Aug 31, 2021, the latest employee count at Sub(x) AI is 1.

What does Sub(x) AI do?

Sub(x) AI was founded in 2013 in London, United Kingdom, within the AI and marketing technology sector. An automated platform is operated to handle marketing data for website customer acquisition. Campaigns are tested and optimized through integrated tools. Services encompass email distribution, billing processes, invoicing, subscription oversight, and reporting functionalities, supporting overall marketing operations.

Who are the top competitors of Sub(x) AI?

Sub(x) AI's top competitors include Wingify, Eppo and AB Tasty.

What products or services does Sub(x) AI offer?

Sub(x) AI offers AI Paywall Optimization, Soft Paywall, Metered Paywall, Hard Paywall, and Dynamic Paywall.

Who are Sub(x) AI's investors?

Sub(x) AI has 1 investor. Key investors include Zuora.

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