About The Balm
The Balm is a company based in San Francisco (United States) founded in 2004 by Marissa Shipman. It operates as a D2C and B2C. The Balm offers products and services including Swinging Singles Powder Blush, Meet Matt(e) Hughes Matte Liquid Lipstick, Bahama Mama Powder Bronzer, Anne T. Dotes Liquid Concealer, and Big Fan Maximizing Mascara. The Balm operates in a competitive market with competitors including Procter & Gamble, Colgate Palmolive, Douglas, Glossier and L'Oréal, among others.
- Headquarter San Francisco, United States
- Founders Marissa Shipman
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website thebalm.com
- Social X Facebook Instagram YouTube
- Legal Name Shipman & Associates, L.L.P.
Products & Services of The Balm
The Balm offers a comprehensive portfolio of products and services, including Swinging Singles Powder Blush, Meet Matt(e) Hughes Matte Liquid Lipstick, Bahama Mama Powder Bronzer, Anne T. Dotes Liquid Concealer, and Big Fan Maximizing Mascara.
Powder blush for enhancing cheek color and glow
Matte liquid lipstick for long-lasting lip coverage
Powder bronzer for adding warmth to the face
Liquid concealer for covering imperfections on skin
Mascara for lengthening and volumizing eyelashes
Liquid eyeliner for precise eye line application
Lip plumper for enhancing lip fullness and hydration
Apps and channels of The Balm
its YouTube channel theBalm Cosmetics has 35K subscribers and 30 videos.
Videos from The Balm
The most watched videos on The Balm's YouTube channel, theBalm Cosmetics (35K subscribers). Click a video to play it here.
More on theBalm Cosmetics.
People of The Balm
6 people are tracked at The Balm (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Marissa Shipman | Founder, CEO | Leadership |
Eryn Golden-Velasquez | Director Of Sales And Business Development | Leadership |
Heather Lourie | Chief Operating Officer | Leadership |
Dana Beach | Product Development / Sourcing / Procurement | Team |
Michael Miele Mba, Cpim, Cscp | Procurement And Logistics Manager | Team |
Andrea Vazquez | Ecommerce Manager | Team |
Complete people profiles for The Balm
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of The Balm
The Balm operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Colgate Palmolive, Douglas, Glossier and L'Oréal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | – | 108,000 | Provider of FMCG conglomerate products | |
| colgatepalmolive.com | 1806 | New York, United States | – | 683 | Manufacturer of personal care, home care and pet nutrition products | |
| douglas.bg | 1910 | Sofia, Bulgaria | – | – | Fragrances and beauty products are retailed by Douglas. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. |
Detailed competitors of The Balm
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Balm
Websites that share an audience with The Balm (thebalm.com).
Websites whose visitors overlap most with The Balm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trinnylondon.com | 91% | 317K | #91,718 | View details | |
| laurageller.com | 89% | 4.2M | #7,839 | View details | |
| anastasiabeverlyhills.com | 83% | 460.1K | #91,331 | View details | |
| feel22.com | 73% | 180.6K | – | View details | |
| lagardenia.com | 72% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for The Balm
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to The Balm
10 companies that operate in the same segment as The Balm (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about The Balm
The Balm was founded in 2004.
The Balm is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Marissa Shipman is the current CEO of The Balm. They have also founded this company.
theBalm Cosmetics is an online retailer focused on makeup and skincare products, including blushes, lipsticks, concealers, and bronzers. They operate via a website for direct purchases, with features like free shipping on US orders over 35 and frequent sales. Based in the United States, they serve individual consumers through e-commerce, offering a range of beauty essentials with promotions and new launches to enhance customer access.
The Balm's top competitors include Procter & Gamble, Glossier and L'Oréal.
The Balm offers Swinging Singles Powder Blush, Meet Matt(e) Hughes Matte Liquid Lipstick, Bahama Mama Powder Bronzer, Anne T. Dotes Liquid Concealer, and 3 more products and services.
The Balm operates through Shipman & Associates, L.L.P..