About Walla
Walla is a company based in San Diego (United States) founded in 2020 by Laura Munkholm, Doug Hecht, and Matthew Ausonio. It operates as a SaaS (Software-as-a-Service). Walla has raised $13 million across 3 funding rounds from investors including Social Leverage, Industry Ventures and Keshif Ventures. Walla offers products and services including Walla Fitness Studio Software, WallaPredict, and Branded App. Walla operates in a competitive market with competitors including Mindbody, Glofox, Care Line Live, WellnessLiving and PushPress, among others.
- Headquarter San Diego, United States
- Founders Laura Munkholm, Doug Hecht, Matthew Ausonio
- SectorsHealthcareTechnology
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website hellowalla.com
- Social LinkedIn YouTube
- Legal Name Walla Software, Inc
- Total Equity Funding$13M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series A
Jul 2022
- InvestorsSocial Leverage
& 4 more
Products & Services of Walla
Walla offers a comprehensive portfolio of products and services, including Walla Fitness Studio Software, WallaPredict, and Branded App.
Fitness studio management software is provided for automation.
Predictive analytics tool is offered for studio success.
Custom branded app is developed for studio bookings.
Apps and channels of Walla
Walla publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Walla has 7 subscribers and 30 videos.
Videos from Walla
The most watched videos on Walla's YouTube channel, Walla (7 subscribers). Click a video to play it here.
More on Walla .
Funding Insights of Walla
Walla has successfully raised a total of $13M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13M
- Total Rounds 3
- Last Round Series A — $8M
- First Round $2M
(Oct 2020)
- Investors Count 5
All 3 funding rounds of Walla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $8M | Series A | – | Industry Ventures | |
| Oct 2021 | $3M | Seed | – | – | – |
| Oct 2020 | $2M | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Walla
Walla has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Social Leverage, Industry Ventures and Keshif Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in private tech ecosystem are made by Industry Ventures. | – | industryventures.com | San Francisco, United States | |
VC firm investing in early-stage mediatech & technology startups | – | keshifventures.com | San Diego, United States | |
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
- | – | crescentridgepartners.com | - | |
Early-stage investments are provided to technical teams by TenOneTen Ventures. | – | tenoneten.com | Los Angeles, United States |
Investor details for Walla
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Walla
19 people are tracked at Walla (9 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Laura Munkholm | Co-Founder | Leadership |
Doug Hecht | Co-Founder & CEO | Leadership |
Matthew Ausonio | Co-Founder & CTO | Leadership |
Brock Ruess | Sales Director | Leadership |
Jen Kocur (Pniak) | Director of People Operations | Leadership |
Colleen Wandelear | Director Of Product Marketing | Leadership |
Laurenn Cutshaw | Head Of Marketing (fractional) | Leadership |
Gia Derose | VP Of Sales | Leadership |
Heather McCormick | Director Of Customer Service | Leadership |
Mason Trupe | Premium Support Coordinator | Team |
Kim Stahler | Senior Sales Executive | Team |
Charlsie Sturm | Onboarding Lead | Team |
Joseph Lorenzo | Front End Engineer | Team |
Sergey Holiak | Software Development Engineer In Test | Team |
Alex Lin | Software Engineering Manager | Team |
Michael Ko | Senior Engineer | Team |
Stephanie Short | Sales Growth Consultant | Team |
Keana Noons Dapper | Marketing | Team |
Jason Velez | Senior Data Migrations Lead | Team |
Complete people profiles for Walla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Walla
3 dated milestones of Walla across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Walla is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A, of $8.0M.
Competitors of Walla
Walla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mindbody, Glofox, Care Line Live, WellnessLiving and PushPress, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mindbodyonline.com | 2001 | San Luis Obispo, United States | $118.01M | 1,046 | Provider of SaaS-driven business management software for beauty salons and fitness centers | |
| glofox.com | 2014 | Dublin, Ireland | $22.71M | – | Provider of gym and studio management software and custom mobile apps | |
| carelinelive.com | 2014 | Horsham, United Kingdom | $5.76M | 19 | Cloud-based platform for home care scheduling and management is offered. | |
| wellnessliving.com | 2012 | Toronto, Canada | $46M | – | Provider of all-in-one business management software for wellness businesses | |
| pushpress.com | 2012 | Los Angeles, United States | $32.56M | – | SaaS platform for gym billing and membership management is provided. | |
| zenplanner.com | 2006 | Highlands, United States | $11.15M | 61 | Cloud-based software for fitness business management is offered. | |
| virtuagym.com | 2008 | Amsterdam, Netherlands | $13.44M | – | Online workout plans and nutrition tracking are offered to users. | |
| upperhand.com | 2015 | Indianapolis, United States | $11.14M | – | Cloud-based software for gym management and scheduling is provided. | |
| harbiz.io | 2017 | Madrid, Spain | $6.27M | – | Provider of business management software for fitness proffessionals |
Detailed competitors of Walla
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Walla
The website of Walla (hellowalla.com) receives about 581.3K visits a month and ranks #84,770 among all websites worldwide, #2,420 in Nutrition Diets and Fitness.
- Monthly visits581.3K
▲ 4.5% vs previous month
- Unique visitors60.3K
per month
- Global rank#84,770
among all websites
- Category rank#2,420
Health · Nutrition Diets and Fitness
- Bounce rate20%
- Pages per visit6.6
- Average visit5 min 25 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Walla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pilates.com | pilates.com | 100% | – | #144,669 | – |
| merrithew.com | 97% | 112.7K | #310,071 | View details | |
pilatesencyclopedia.com | pilatesencyclopedia.com | 94% | – | #1,193,273 | – |
| wellnessliving.com | 93% | 3.7M | #18,789 | View details | |
| glofox.com | 87% | 920.1K | #60,482 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Walla
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Walla
10 companies that operate in the same segment as Walla (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about Walla
Walla was founded in 2020.
Walla is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Doug Hecht is the current CEO of Walla. They have also founded this company.
Walla is a funded company, having raised a total of $13M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Oct 2020.
Fitness studio management solutions are offered by Walla, focusing on automation and efficiency for yoga, pilates, barre, and other fitness studios. Tools for client engagement, scheduling, payment processing, and reporting are included. Branded apps and predictive analytics are also provided to enhance studio growth and member retention across multi-location and franchise setups in the fitness sector.
Walla offers Walla Fitness Studio Software, WallaPredict, and Branded App.
Walla has 5 investors. Key investors include Social Leverage, Industry Ventures, Keshif Ventures, Crescent Ridge Partners, and TenOneTen Ventures.
Walla operates through Walla Software, Inc.
Yes. Walla publishes Walla App and 1 more app, with over 10,000 downloads.
The website of Walla receives about 581 thousand visits a month and ranks #84,770 among all websites worldwide.