About WhatCounts
WhatCounts is a company based in Baltimore (United States) founded in 2000 was acquired by OSG Billing Services in September 2016.. WhatCounts has raised $6.42 million across 2 funding rounds from investors including OSG Billing Services, The Riverside Company and Neil Mansell Group. WhatCounts offers products and services including Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing. WhatCounts operates in a competitive market with competitors including LiveIntent, SendGrid, MailChimp, iContact and Titan, among others.
- Headquarter Baltimore, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.42 M (USD)
in 2 rounds
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Latest Funding Round
$1.17 M (USD), Seed
Mar 13, 2017
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Investors
OSG Billing Services
& 2 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of WhatCounts
WhatCounts offers a comprehensive portfolio of products and services, including Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for automated email campaigns and customer targeting
Tools for tailored marketing messages and user engagement
Services for strategy, creative, and implementation in marketing
Platform for SMS-based customer notifications and promotions
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Funding Insights of WhatCounts
WhatCounts has successfully raised a total of $6.42M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.17 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.2M
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First Round
First Round
(13 Aug 2014)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Seed - WhatCounts | Valuation |
investors |
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| Aug, 2014 | Amount | Seed - WhatCounts | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in WhatCounts
WhatCounts has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include OSG Billing Services, The Riverside Company and Neil Mansell Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity and debt are provided to middle market companies.
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Founded Year | Domain | Location | |
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Software solutions for e-billing and accounts management are provided.
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Founded Year | Domain | Location | |
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A group of companies is engaged in transport, logistics, and materials supply.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WhatCounts
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - WhatCounts
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Whatcounts Comparisons
Competitors of WhatCounts
WhatCounts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveIntent, SendGrid, MailChimp, iContact and Titan, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Real-time email advertising and marketing platform is operated.
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| domain | founded_year | HQ Location |
Cloud-based email delivery and analytics services are provided.
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| domain | founded_year | HQ Location |
Cloud based email marketing software for SMBs
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| domain | founded_year | HQ Location |
Email Marketing Platfrom
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| domain | founded_year | HQ Location |
Titan is engaged in providing private Bitcoin mining pools.
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| domain | founded_year | HQ Location |
Cloud based platform for Transactional and Marketing Emails
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Whatcounts
Frequently Asked Questions about WhatCounts
When was WhatCounts founded?
WhatCounts was founded in 2000 and raised its 1st funding round 14 years after it was founded.
Where is WhatCounts located?
WhatCounts is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Is WhatCounts a funded company?
WhatCounts is a funded company, having raised a total of $6.42M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.25M, raised on Aug 13, 2014.
What does WhatCounts do?
Whatcounts provides an email personalization platform, Features include Lifecycle Workflow Builder, Behavioral Personalization, Campaign Automation, Advanced Segmentation, Dynamic Content, Relational Database, Responsive Templates, Campaign Analytics, Multi-variant AB Testing, Social Sharing, Posting and Reporting, Progressive Opt-In and Opt-Out Forms. Originally known as the Mansell Group, the company changed its name after the acquisition of WhatCounts. In 2011, WhatCounts also acquired Baltimore-based Blue Sky Factory. Provides both SaaS-based and On-premise solutions.
Who are the top competitors of WhatCounts?
WhatCounts's top competitors include LiveIntent, iContact and SendGrid.
What products or services does WhatCounts offer?
WhatCounts offers Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing.
Who are WhatCounts's investors?
WhatCounts has 3 investors. Key investors include OSG Billing Services, The Riverside Company, and Neil Mansell Group.