About WhatCounts
WhatCounts is a company based in Baltimore (United States) founded in 2000 was acquired by OSG Billing Services in September 2016. WhatCounts has raised $6.42 million across 2 funding rounds from investors including OSG Billing Services, The Riverside Company and Neil Mansell Group. WhatCounts offers products and services including Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing. WhatCounts operates in a competitive market with competitors including LiveIntent, SendGrid, MailChimp, iContact and Titan, among others.
- Headquarter Baltimore, United States
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website whatcounts.com
- Social LinkedIn X Facebook Instagram
- Acquired by OSG Billing Services (Sep 2016)
- Total Equity Funding$6.42M (USD)
in 2 rounds
- Latest Funding Round$1.17M (USD), Seed
Mar 2017
- InvestorsOSG Billing Services
& 2 more
- Acquired by
Products & Services of WhatCounts
WhatCounts offers a comprehensive portfolio of products and services, including Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing.
Platform for automated email campaigns and customer targeting
Tools for tailored marketing messages and user engagement
Services for strategy, creative, and implementation in marketing
Platform for SMS-based customer notifications and promotions
Funding Insights of WhatCounts
WhatCounts has successfully raised a total of $6.42M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.17 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.42M
- Total Rounds 2
- Last Round Seed — $1.17M
- First Round $5.25M
(Aug 2014)
All 2 funding rounds of WhatCounts with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $1.17M | Seed | – | – | – |
| Aug 2014 | $5.25M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in WhatCounts
WhatCounts has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include OSG Billing Services, The Riverside Company and Neil Mansell Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt are provided to middle market companies. | – | riversidecompany.com | Cleveland, United States | |
Software solutions for e-billing and accounts management are provided. | 1992 | osgbilling.com | Ridgefield Park, United States | |
A group of companies is engaged in transport, logistics, and materials supply. | – | mansell.com.au | Toowoomba, Australia |
Investor details for WhatCounts
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of WhatCounts
3 people are tracked at WhatCounts (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Daniel Caplin | CEO | Leadership |
Pete Looney | Director Of Engineering | Leadership |
Sharné Krige | Senior Java Developer | Team |
Complete people profiles for WhatCounts
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of WhatCounts
6 dated milestones of WhatCounts across 17 years, from founding to its latest funding, stage changes and deals.
- Founded WhatCounts is founded.
- Exit Acquired by Riverside.
- Exit Acquired by mansell.
- Funding First funding round of $5.2M.
- Exit Acquired by OSG Billing Services.
- Funding Latest funding round, Seed, of $1.2M.
Competitors of WhatCounts
WhatCounts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveIntent, SendGrid, MailChimp, iContact and Titan, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveintent.com | 2009 | New York, United States | $64.75M | 35 | Real-time email advertising and marketing platform is operated. | |
| sendgrid.com | 2009 | Boulder, United States | $83.49M | 449 | Cloud-based email delivery and analytics services are provided. | |
| mailchimp.com | 2001 | Atlanta, United States | – | 1,208 | Cloud based email marketing software for SMBs | |
| icontact.com | 2003 | Morrisville, United States | $47.85M | – | Email Marketing Platfrom | |
| titan.io | 2018 | Riverside, United States | $6.25M | – | Titan is engaged in providing private Bitcoin mining pools. | |
| mailjet.com | 2010 | Paris, France | $17.58M | 7 | Cloud based platform for Transactional and Marketing Emails | |
| postup.com | 2014 | Austin, United States | – | 309 | Omni-channel marketing automation services and technology are provided. | |
| dyspatch.io | 2013 | San Francisco, United States | $9.72M | 15 | Email marketing software is delivered via a cloud-based platform. |
Detailed competitors of WhatCounts
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WhatCounts
The website of WhatCounts (whatcounts.com) receives about 115.7K visits a month and ranks #311,974 among all websites worldwide, #9,062 in Business Services.
- Monthly visits115.7K
▼ 27.5% vs previous month
- Unique visitors86.1K
per month
- Global rank#311,974
among all websites
- Category rank#9,062
Business and Consumer Services · Business Services
- Bounce rate81%
- Pages per visit1.3
- Average visit50 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with WhatCounts. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| icontact.com | 100% | 654.9K | #72,135 | View details | |
| exacttarget.com | 78% | 1.4M | #26,967 | View details | |
| constantcontact.com | 62% | 14.8M | #3,672 | View details | |
techiediva.com | techiediva.com | 60% | – | #8,194,518 | – |
| verticalresponse.com | 55% | 62.5K | #602,376 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for WhatCounts
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Whatcounts
Complete news archive for WhatCounts
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to WhatCounts
10 companies that operate in the same segment as WhatCounts (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about WhatCounts
WhatCounts was founded in 2000 and raised its 1st funding round 14 years after it was founded.
WhatCounts is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
WhatCounts is a funded company, having raised a total of $6.42M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.25M, raised on Aug 2014.
Whatcounts provides an email personalization platform, Features include Lifecycle Workflow Builder, Behavioral Personalization, Campaign Automation, Advanced Segmentation, Dynamic Content, Relational Database, Responsive Templates, Campaign Analytics, Multi-variant AB Testing, Social Sharing, Posting and Reporting, Progressive Opt-In and Opt-Out Forms. Originally known as the Mansell Group, the company changed its name after the acquisition of WhatCounts. In 2011, WhatCounts also acquired Baltimore-based Blue Sky Factory. Provides both SaaS-based and On-premise solutions.
WhatCounts's top competitors include LiveIntent, iContact and SendGrid.
WhatCounts offers Enterprise Email Marketing Platform, Automated Personalization Platform, Full-Service Marketing Agency, and SMS Marketing.
WhatCounts has 3 investors. Key investors include OSG Billing Services, The Riverside Company, and Neil Mansell Group.
Yes. WhatCounts was acquired by OSG Billing Services in September 2016.
The website of WhatCounts receives about 116 thousand visits a month and ranks #311,974 among all websites worldwide.