About Analytic Edge
Analytic Edge is a Technology company based in Singapore (Singapore) founded in 2015 by Santosh Nair and Vijay Ramaswamy, and was acquired by C5i in July 2024. It operates as an AI-based solutions for marketing and customer intelligence are delivered. The company has 136 employees. Its chief executive is Rahul Budhraja. Its Indian entity Analytic Edge Private Limited reported revenue of ₹38.91 Cr. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Vertical Business Intelligence. Its competitors include 4C Insights, data.ai, TapClicks, SPINS and Funnel and 5 more; 7 of its 10 listed competitors have raised funding.
Company details
Analytic Edge was founded in 2015 in Singapore as an AI-driven platform in the marketing and customer intelligence sector. Operations center on machine learning tools for market basket analysis, where co-purchased items are identified to inform cross-selling, pricing, promotions, merchandising, and loyalty programs. Customer migration, loyalty, and lifetime value are evaluated through an analytics suite. Marketing ROI is measured via demand drivers to support budget optimization.
- Headquarters Singapore, Singapore
- Employees 136
- Founders Santosh Nair, Vijay Ramaswamy
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website analytic-edge.com
- Social LinkedIn X Facebook
- Acquired by C5i (Jul 2024)
- Legal Name Analytic Edge Private Limited
- Date of Incorporation 12 Mar, 2012
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Analytic Edge
Analytic Edge operates through Analytic Edge Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Analytic Edge Private Limited CIN U74900KA2012PTC062971 | Active | 12 Mar 2012 | Bangalore, Karnataka | ₹38.9 Cr | 136 | 3 | View details |
Investors in Analytic Edge
Analytic Edge has secured backing from 1 investor. Prominent investors backing the company include C5i.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI and data analytics solutions are provided across multiple industries. | 2000 | c5i.ai | Bengaluru, India |
Investor details for Analytic Edge
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Board of directors of Analytic Edge Private Limited (Analytic Edge)
Analytic Edge Private Limited is the primary company behind Analytic Edge. The board of Analytic Edge Private Limited currently have 3 directors; the longest-serving is Prashant Ashok Bhatt, appointed in 2024. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prashant Ashok Bhatt DIN 08604179 | Director | 25 Jul 2024 | 2 yrs 2 mo | Analytic Edge Private Limited |
| Ramesh Brahmadutt Mittal DIN 00041701 | Director | 25 Jul 2024 | 2 yrs 2 mo | Analytic Edge Private Limited |
| Ashwin Ramesh Mittal DIN 00041913 | Director | 25 Jul 2024 | 2 yrs 2 mo | Analytic Edge Private Limited |
People of Analytic Edge
25 people are tracked at Analytic Edge (9 in leadership, 16 in team); the tracked headcount is 136.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Vijay Ramaswamy | Co-Founder | Leadership |
Rahul Budhraja | CEO & Managing Partner | Leadership |
Stephen Lane | Managing Director, UK | Leadership |
Thanneermalai Lakshmanan | Vice President Of Technology | Leadership |
Jason Ingargiola | Executive Vice President, North America | Leadership |
Sebastien Jeanneret | Chief Marketing Officer & Managing Director, Continental Europe | Leadership |
Aurobindo Choudhury | Managing Director, Menap | Leadership |
Garth Viegas | Managing Director, Americas | Leadership |
Karthik Ks | Lead Software Engineer | Team |
Niraj Jha | Information Security Officer | Team |
Arham Reza | Consultant | Team |
Shriharsha Madnal | Senior Software Engineer | Team |
Muhammad Washif | Senior Full Stack Developer | Team |
Narasimha Rao Chavendra | Analytics R&d Lead | Team |
Rupa Mazumdar | Analytic Product Lead | Team |
Hashina P | Senior Software Engineer | Team |
Ashwin Raj | Software Engineer | Team |
Om Prakash | Software Engineer | Team |
Joohi Rana | FTE Mondelez Menap | Team |
5 more people are available in the full profile.
Complete people profiles for Analytic Edge
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Financials of Analytic Edge
Figures of Analytic Edge Private Limited, the primary company behind Analytic Edge, for FY 2025. Revenue was ₹38.91 Cr (+18% year on year). Net profit was ₹3.32 Cr (9% margin). EBITDA was ₹6.12 Cr (16% margin). Revenue has grown at a compounded annual rate of +30% over three years and +32% over five years.
- ₹38.91 CrRevenue · FY 2025 · +18% YoY
- ₹3.32 CrNet profit · 9% margin
- ₹6.12 CrEBITDA · 16% margin
- ₹1.1 LakhPaid-up capital
- 136Employees (provident fund records)
- +30%Revenue CAGR, 3 years
- +32%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Analytic Edge Private Limited are on its company page.
Detailed financial statements for Analytic Edge
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Analytic Edge
2 dated milestones of Analytic Edge across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Analytic Edge is founded.
- Exit Acquired by C5i.
Competitors of Analytic Edge
Analytic Edge has 10 listed competitors in our database, 7 of them funded. They include 4C Insights, data.ai, TapClicks, SPINS and Funnel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| catalina.com | 1983 | St. Petersburg, United States | – | 537 | Personalized digital marketing solutions are delivered to retailers. |
Detailed competitors of Analytic Edge
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Analytic Edge
The website of Analytic Edge (analytic-edge.com) receives about 4.5K visits a month.
- Monthly visits4.5K
▲ 30.3% vs previous month
Websites whose visitors overlap most with Analytic Edge. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| analyticsedge.com | 100% | 680.7K | #2,848,841 | View details | |
| clarkstonconsulting.com | 90% | – | #1,362,319 | View details | |
login.constantcontact.com | login.constantcontact.com | 72% | – | – | – |
| redapt.com | 37% | 6.5K | #3,243,067 | View details | |
datateer.com | datateer.com | 36% | – | #7,206,860 | – |
Top companies in SME & Vertical Software
10 companies that operate in the same segment as Analytic Edge (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | – | 7,356 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | 3,900 | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – |
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Related news about Analytic Edge
Complete news archive for Analytic Edge
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Frequently Asked Questions about Analytic Edge
Analytic Edge was founded in 2015.
Analytic Edge is headquartered in Singapore, Singapore.
Rahul Budhraja is the current CEO of Analytic Edge.
Analytic Edge has 136 employees.
The primary company behind Analytic Edge, Analytic Edge Private Limited, reported revenue of ₹38.91 Cr for FY 2025, up 18% year on year.
Analytic Edge was founded in 2015 in Singapore as an AI-driven platform in the marketing and customer intelligence sector. Operations center on machine learning tools for market basket analysis, where co-purchased items are identified to inform cross-selling, pricing, promotions, merchandising, and loyalty programs. Customer migration, loyalty, and lifetime value are evaluated through an analytics suite. Marketing ROI is measured via demand drivers to support budget optimization.
Analytic Edge's top competitors include 4C Insights, EDO and TapClicks.
Analytic Edge has 1 investor. Key investors include C5i.
Analytic Edge operates through Analytic Edge Private Limited.
Yes. Analytic Edge was acquired by C5i in July 2024.
The legal entities of Analytic Edge currently have 3 directors, including Prashant Ashok Bhatt, Ramesh Brahmadutt Mittal, Ashwin Ramesh Mittal.