About Anametrix
Anametrix is a Technology company based in San Diego (United States) founded in 2009, and was acquired by Ensighten in October 2014. It operates as a real-time cloud-based platform for marketing analytics and campaign tracking provided. Anametrix has raised $5.55 million across 3 funding rounds from investors including Ensighten and TVC Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Vertical Business Intelligence. Its legal entity is Anametrix, Inc. Its competitors include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Anametrix provided a real-time, cloud-based marketing analytics platform to present a holistic view of the effectiveness of paid, owned and earned media (POEM). The platform enables marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for forecasting. Won the Red Herring 100 for North America and the Gold Stevie Award for Best New Product in Media and Entertainment in 2014 before being acquired and completely integrated into Ensighten.
- Headquarters San Diego, United States
- Stage Acquired
- SectorsTechnology
- Website anametrix.com
- Social LinkedIn X
- Acquired by Ensighten (Oct 2014)
- Legal Name Anametrix, Inc.
Funding Insights of Anametrix
Anametrix has successfully raised a total of $5.55M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.4 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.55M
- Total Rounds 3
- Last Round Series A — $4.4M
- First Round $1.15M
(Sep 2010)
- Investors Count 1
All 3 funding rounds of Anametrix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $4.4M | Series A | – | TVC Capital | – |
| Apr 2011 | – | Seed | – | – | – |
| Sep 2010 | $1.15M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Anametrix
Anametrix has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ensighten and TVC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are made in B2B software companies by TVC Capital. | – | tvccapital.com | San Diego, USA | |
Enterprise data and tag management | 2009 | ensighten.com | Menlo Park, United States |
Investor details for Anametrix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Anametrix
4 dated milestones of Anametrix across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Anametrix is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series A, of $4.4M.
- Exit Acquired by Ensighten.
Competitors of Anametrix
Anametrix has 10 listed competitors in our database, 9 of them funded. They include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of Anametrix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Anametrix
Websites that share an audience with Anametrix (anametrix.com).
Websites whose visitors overlap most with Anametrix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kaushik.net | kaushik.net | 100% | – | #786,406 | – |
digitalanalyticsassociation.org | digitalanalyticsassociation.org | 96% | – | – | – |
kdnuggets.com | kdnuggets.com | 69% | – | #85,745 | – |
Top companies in SME & Vertical Software
10 companies that operate in the same segment as Anametrix (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | – | 7,356 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | 3,900 | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – |
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Frequently Asked Questions about Anametrix
Anametrix was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Anametrix is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Anametrix is a funded company, having raised a total of $5.55M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.15M, raised on Sep 2010.
Anametrix provided a real-time, cloud-based marketing analytics platform to present a holistic view of the effectiveness of paid, owned and earned media (POEM). The platform enables marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for forecasting. Won the Red Herring 100 for North America and the Gold Stevie Award for Best New Product in Media and Entertainment in 2014 before being acquired and completely integrated into Ensighten.
Anametrix's top competitors include 4C Insights, TapClicks and InMarket.
Anametrix has 2 investors. Key investors include Ensighten, and TVC Capital.
Anametrix operates through Anametrix, Inc..
Yes. Anametrix was acquired by Ensighten in October 2014.