Anametrix

San Diego, United States Founded: 2009 • Age: 17 yrs Acquired By Ensighten
Real-time cloud-based platform for marketing analytics and campaign tracking provided.
Annual revenue - Latest available
Total funding $5.5M 3 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Anametrix

Anametrix is a company based in San Diego (United States) founded in 2009 was acquired by Ensighten in October 2014. Anametrix has raised $5.55 million across 3 funding rounds from investors including Ensighten and TVC Capital. Anametrix operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.

  • Headquarter San Diego, United States
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Anametrix, Inc.
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.55 M (USD)

    in 3 rounds

  • Latest Funding Round
    $4.4 M (USD), Series A

    Oct 09, 2012

  • Investors
    Ensighten

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    Ensighten

    (Oct 15, 2014)

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Funding Insights of Anametrix

Anametrix has successfully raised a total of $5.55M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.4 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Anametrix

Anametrix has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ensighten and TVC Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth equity investments are made in B2B software companies by TVC Capital.
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Enterprise data and tag management
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Investor details for Anametrix

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Investments & Acquisitions by Anametrix

Investments
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Investment portfolio details for Anametrix

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Financial Statements - Anametrix

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Detailed financials for Anametrix

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Anametrix Comparisons

Anametrix Primary company
Description
Real-time cloud-based platform for marketing analytics and c...
Location
San Diego, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Anametrix

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Competitors of Anametrix

Anametrix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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Marketing measurement solutions are delivered to link brands with consumers.
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Neoway is recognized as Brazil's largest data analytics company.
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Detailed competitors of Anametrix

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Latest news on Anametrix

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Frequently Asked Questions about Anametrix

Anametrix was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Anametrix is headquartered in San Diego, United States. It is registered at San Diego, California, United States.

Anametrix is a funded company, having raised a total of $5.55M across 3 funding rounds to date.

Anametrix provided a real-time, cloud-based marketing analytics platform to present a holistic view of the effectiveness of paid, owned and earned media (POEM). The platform enables marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for forecasting. Won the Red Herring 100 for North America and the Gold Stevie Award for Best New Product in Media and Entertainment in 2014 before being acquired and completely integrated into Ensighten.

Anametrix's top competitors include 4C Insights, TapClicks and InMarket.

Anametrix has 2 investors. Key investors include Ensighten, and TVC Capital.

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