About Anametrix
Anametrix is a company based in San Diego (United States) founded in 2009 was acquired by Ensighten in October 2014.. Anametrix has raised $5.55 million across 3 funding rounds from investors including Ensighten and TVC Capital. Anametrix operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter San Diego, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Anametrix, Inc.
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Funding Insights of Anametrix
Anametrix has successfully raised a total of $5.55M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.4 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $4.4M
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First Round
First Round
(03 Sep 2010)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2012 | Amount | Series A - Anametrix | Valuation | TVC Capital |
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| Apr, 2011 | Amount | Seed - Anametrix | Valuation |
investors |
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| Sep, 2010 | Amount | Seed - Anametrix | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Anametrix
Anametrix has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ensighten and TVC Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity investments are made in B2B software companies by TVC Capital.
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Founded Year | Domain | Location | |
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Enterprise data and tag management
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Anametrix
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Anametrix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Anametrix Comparisons
Competitors of Anametrix
Anametrix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Neoway is recognized as Brazil's largest data analytics company.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Anametrix
When was Anametrix founded?
Anametrix was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is Anametrix located?
Anametrix is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Is Anametrix a funded company?
Anametrix is a funded company, having raised a total of $5.55M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.15M, raised on Sep 03, 2010.
What does Anametrix do?
Anametrix provided a real-time, cloud-based marketing analytics platform to present a holistic view of the effectiveness of paid, owned and earned media (POEM). The platform enables marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for forecasting. Won the Red Herring 100 for North America and the Gold Stevie Award for Best New Product in Media and Entertainment in 2014 before being acquired and completely integrated into Ensighten.
Who are the top competitors of Anametrix?
Anametrix's top competitors include 4C Insights, TapClicks and InMarket.
Who are Anametrix's investors?
Anametrix has 2 investors. Key investors include Ensighten, and TVC Capital.
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