Dataseat

London, United Kingdom Founded: 2019 • Age: 7 yrs Acquired By MGI
Demand side platform for app developers

About Dataseat

Dataseat is a Media & Entertainment company based in London (United Kingdom) founded in 2019, and was acquired by MGI in July 2022. It operates as a demand side platform for app developers. Dataseat has raised $3.64 million across 2 funding rounds from investors including Play Ventures, Backed and Saatchinvest. The company has 12 employees. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is DATASEAT LTD. Its competitors include MediaMath, Moloco, Simpli, Specific Media and StackAdapt and 3 more; 8 of its 8 listed competitors have raised funding.

Company details

Dataseat was founded in 2019 and is based in London, United Kingdom. Operations focus on the advertising technology sector, where a demand-side platform and related software tools are provided to app developers. These enable user acquisition, customer retargeting, and direct inventory purchases via a custom bidder. User data management through a DMP and fraud detection analytics are also included. Clients such as Fetch, Twitch, Hulu, and MC Saatchi are served.

  • Headquarters London, United Kingdom
  • Employees 12
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website dataseat.com
  • Social LinkedIn
  • Acquired by MGI (Jul 2022)
  • Legal Name Dataseat Ltd
  • Date of Incorporation 22 Aug, 2018
  • Jurisdiction LONDON, ENGLAND
Key Metrics
  • Annual Revenue
    $24.47 M (USD)
    34
    as on Dec 31, 2023
  • Total Equity Funding
    $3.64M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.36M (USD), Seed

    Jan 2021

  • Investors
  • Employee Count
    12
  • Acquired by
    MGI

    (Jul 2022)

Funding Insights of Dataseat

Dataseat has successfully raised a total of $3.64M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.36 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.64M
  • Total Rounds 2
  • Last Round Seed β€” $1.36M
  • First Round $2.27M

    (Dec 2019)

  • Investors Count 5

All 2 funding rounds of Dataseat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2021$1.36MSeed––
–
Dec 2019$2.27MSeed–Play Ventures
Valuation history

6 investors in total: 4 institutional and 2 angel.

Investors in Dataseat

Dataseat has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Play Ventures, Backed and Saatchinvest.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Early stage investments in gaming and consumer apps are made by Play Ventures.
–playventures.vc-
Venture capital firm providing seed funding and community support to founders
–backed.vcLondon, United Kingdom
-
–saatchinvest.com-

Eric Eichmann

Angel investor, ex-CEO of Criteo, active in Indian startups
–unknown_23fc7cfcc35144c08-

Jonathan Wolf

Angel investor focusing on Indian startups, tech enthusiast
–unknown_cd18c76d11514677a-
Verve Group is recognized as a leading advertising technology platform.
2012mgi-se.comSweden
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Investor details for Dataseat

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People of Dataseat

11 people are tracked at Dataseat (4 in leadership, 7 in team); the tracked headcount is 12.

NameRoleGroup
David Philippson
Co-Founder & CEOLeadership
Dr. Matina Thomaidou
VP, Head of Data ScienceLeadership
Paul Hayton
CTOLeadership
Rich Jones
Product DirectorLeadership
Thomas Tasioulis
Data ScientistTeam
Jason Crane
Lead EngineerTeam
Olha N.
Frontend DeveloperTeam
Vitalii Diravka
Senior Software EngineerTeam
Eduardo Lorenzo
Senior Frontend DeveloperTeam
Stuart Pook
Senior Software EngineerTeam
Igor Petrenko
Software DeveloperTeam
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Timeline of Dataseat

4 dated milestones of Dataseat across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Dataseat is founded.
  2. Funding First funding round of $2.3M.
  3. Funding Latest funding round, Seed, of $1.4M.
  4. Exit Acquired by MGI.

Competitors of Dataseat

Dataseat has 8 listed competitors in our database, 8 of them funded. They include MediaMath, Moloco, Simpli, Specific Media and StackAdapt, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
mediamath.com2007New York, United States$500M–
Programmatic demand-side platform for digital ad buying is utilized.
moloco.com2013Redwood, United States$200M291
AI-enabled mobile DSP software is offered through a cloud platform.
simpli.fi2010Fort Worth, United States$22.07M–
Targeted impressions are purchased programmatically on RTB exchanges for advertisers.
specificmedia.com1999Irvine, United States$100M734
AI-powered programmatic advertising is delivered across digital channels.
stackadapt.com2013Toronto, Canada$536.9M–
An AI-powered platform is provided for cross-channel advertising and marketing.
scibids.com2016Paris, France$2.55M–
Programmatic DSP software is offered for real-time bid optimization.
fiksu.com2008Boston, United States$18M131
Precise mobile audiences are connected to advertisers via programmatic DSP.
momagic.com2011Noida, India$2.91M15
AI-driven mobile adtech and IoT platform solutions are provided.
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Detailed competitors of Dataseat

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Web traffic of Dataseat

The website of Dataseat (dataseat.com) receives about 4.1K visits a month.

  • Monthly visits
    4.1K

    ▲ 3.7% vs previous month

Top companies in Mobile Advertising

10 companies that operate in the same segment as Dataseat (Mobile Advertising), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M733
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 MUSD 73.11 M493
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.3 B–1,580
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
Cloud-based software for mobile marketing analytics is provided.
2012Berlin, Berlin, GermanyUSD 256.1 M––
Cloud-based mobile advertising data management platform is provided.
2014London, England, United KingdomUSD 116.39 MUSD 182.71 M–
Mobile apps are promoted and monetized via in-app video trailers.
2011San Francisco, California, United StatesUSD 25.62 M––
Game publishing solutions are provided by Supersonic for developers.
2009Tel Aviv, IsraelUSD 23.2 M––
Customer data is collected and connected via API-based platform.
2012New York, New York, United StatesUSD 266.6 M–151
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Related news about Dataseat

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Frequently Asked Questions about Dataseat

Dataseat was founded in 2019.

Dataseat is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Dataseat is a funded company, having raised a total of $3.64M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.27M, raised on Dec 2019.

Dataseat has 12 employees.

Annual revenue of Dataseat is $24.47M as on Dec 31, 2023.

Dataseat was founded in 2019 and is based in London, United Kingdom. Operations focus on the advertising technology sector, where a demand-side platform and related software tools are provided to app developers. These enable user acquisition, customer retargeting, and direct inventory purchases via a custom bidder. User data management through a DMP and fraud detection analytics are also included. Clients such as Fetch, Twitch, Hulu, and MC Saatchi are served.

Dataseat's top competitors include Moloco, MediaMath and StackAdapt.

Dataseat has 6 investors. Key investors include Play Ventures, Backed, Saatchinvest, Eric Eichmann, and Jonathan Wolf.

Dataseat operates through Dataseat Ltd.

Yes. Dataseat was acquired by MGI in July 2022.

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