About Dataseat
Dataseat is a Media & Entertainment company based in London (United Kingdom) founded in 2019, and was acquired by MGI in July 2022. It operates as a demand side platform for app developers. Dataseat has raised $3.64 million across 2 funding rounds from investors including Play Ventures, Backed and Saatchinvest. The company has 12 employees. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Mobile. Its legal entity is DATASEAT LTD. Its competitors include MediaMath, Moloco, Simpli, Specific Media and StackAdapt and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
Dataseat was founded in 2019 and is based in London, United Kingdom. Operations focus on the advertising technology sector, where a demand-side platform and related software tools are provided to app developers. These enable user acquisition, customer retargeting, and direct inventory purchases via a custom bidder. User data management through a DMP and fraud detection analytics are also included. Clients such as Fetch, Twitch, Hulu, and MC Saatchi are served.
- Headquarters London, United Kingdom
- Employees 12
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
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- Website dataseat.com
- Social LinkedIn
- Acquired by MGI (Jul 2022)
- Legal Name Dataseat Ltd
- Date of Incorporation 22 Aug, 2018
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$24.47 M (USD)34as on Dec 31, 2023
- Total Equity Funding$3.64M (USD)
in 2 rounds
- Latest Funding Round$1.36M (USD), Seed
Jan 2021
- InvestorsPlay Ventures
& 5 more
- Employee Count12
- Acquired byMGI
(Jul 2022)
Funding Insights of Dataseat
Dataseat has successfully raised a total of $3.64M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.36 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.64M
- Total Rounds 2
- Last Round Seed β $1.36M
- First Round $2.27M
(Dec 2019)
- Investors Count 5
All 2 funding rounds of Dataseat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.36M | Seed | β | β | β |
| Dec 2019 | $2.27M | Seed | β | Play Ventures |
6 investors in total: 4 institutional and 2 angel.
Investors in Dataseat
Dataseat has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Play Ventures, Backed and Saatchinvest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage investments in gaming and consumer apps are made by Play Ventures. | – | playventures.vc | - | |
Venture capital firm providing seed funding and community support to founders | – | backed.vc | London, United Kingdom | |
- | – | saatchinvest.com | - | |
EE Eric Eichmann | Angel investor, ex-CEO of Criteo, active in Indian startups | – | unknown_23fc7cfcc35144c08 | - |
JW Jonathan Wolf | Angel investor focusing on Indian startups, tech enthusiast | – | unknown_cd18c76d11514677a | - |
Verve Group is recognized as a leading advertising technology platform. | 2012 | mgi-se.com | Sweden |
Investor details for Dataseat
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People of Dataseat
11 people are tracked at Dataseat (4 in leadership, 7 in team); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
David Philippson | Co-Founder & CEO | Leadership |
Dr. Matina Thomaidou | VP, Head of Data Science | Leadership |
Paul Hayton | CTO | Leadership |
Rich Jones | Product Director | Leadership |
Thomas Tasioulis | Data Scientist | Team |
Jason Crane | Lead Engineer | Team |
Olha N. | Frontend Developer | Team |
Vitalii Diravka | Senior Software Engineer | Team |
Eduardo Lorenzo | Senior Frontend Developer | Team |
Stuart Pook | Senior Software Engineer | Team |
Igor Petrenko | Software Developer | Team |
Complete people profiles for Dataseat
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Timeline of Dataseat
4 dated milestones of Dataseat across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Dataseat is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Seed, of $1.4M.
- Exit Acquired by MGI.
Competitors of Dataseat
Dataseat has 8 listed competitors in our database, 8 of them funded. They include MediaMath, Moloco, Simpli, Specific Media and StackAdapt, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mediamath.com | 2007 | New York, United States | $500M | – | Programmatic demand-side platform for digital ad buying is utilized. | |
| moloco.com | 2013 | Redwood, United States | $200M | 291 | AI-enabled mobile DSP software is offered through a cloud platform. | |
| simpli.fi | 2010 | Fort Worth, United States | $22.07M | – | Targeted impressions are purchased programmatically on RTB exchanges for advertisers. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. | |
| stackadapt.com | 2013 | Toronto, Canada | $536.9M | – | An AI-powered platform is provided for cross-channel advertising and marketing. | |
| scibids.com | 2016 | Paris, France | $2.55M | – | Programmatic DSP software is offered for real-time bid optimization. | |
| fiksu.com | 2008 | Boston, United States | $18M | 131 | Precise mobile audiences are connected to advertisers via programmatic DSP. | |
| momagic.com | 2011 | Noida, India | $2.91M | 15 | AI-driven mobile adtech and IoT platform solutions are provided. |
Detailed competitors of Dataseat
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Web traffic of Dataseat
The website of Dataseat (dataseat.com) receives about 4.1K visits a month.
- Monthly visits4.1K
▲ 3.7% vs previous month
Top companies in Mobile Advertising
10 companies that operate in the same segment as Dataseat (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Dataseat
Complete news archive for Dataseat
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Frequently Asked Questions about Dataseat
Dataseat was founded in 2019.
Dataseat is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Dataseat is a funded company, having raised a total of $3.64M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.27M, raised on Dec 2019.
Dataseat has 12 employees.
Annual revenue of Dataseat is $24.47M as on Dec 31, 2023.
Dataseat was founded in 2019 and is based in London, United Kingdom. Operations focus on the advertising technology sector, where a demand-side platform and related software tools are provided to app developers. These enable user acquisition, customer retargeting, and direct inventory purchases via a custom bidder. User data management through a DMP and fraud detection analytics are also included. Clients such as Fetch, Twitch, Hulu, and MC Saatchi are served.
Dataseat's top competitors include Moloco, MediaMath and StackAdapt.
Dataseat has 6 investors. Key investors include Play Ventures, Backed, Saatchinvest, Eric Eichmann, and Jonathan Wolf.
Dataseat operates through Dataseat Ltd.
Yes. Dataseat was acquired by MGI in July 2022.

