Apps and channels of Dealer FX
its YouTube channel Dealer-FX has 49 subscribers and 30 videos.
Videos from Dealer FX
The most watched videos on Dealer FX's YouTube channel, Dealer-FX (49 subscribers). Click a video to play it here.
More on Dealer-FX.
Funding Insights of Dealer FX
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Dealer FX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | – | Series B | β | HGGC | β |
2 investors in total: 2 institutional.
Investors in Dealer FX
Dealer FX has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Snap-on and HGGC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on middle market investments. | – | hggc.com | - | |
High-end tools and equipment are manufactured and marketed globally. | 1920 | snapon.com | Kenosha, United States |
Investor details for Dealer FX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Dealer FX
56 people are tracked at Dealer FX (12 in leadership, 44 in team).
| Name | Role | Group |
|---|---|---|
Kelly Eighmey | President | Leadership |
Don Fleming | Director Product Experience | Leadership |
Steven Marques | Vice President Of Product | Leadership |
Alan Hitt | Director, Product Experiece | Leadership |
Dave Dennis | Head Of Product Design | Leadership |
John Cruse | Director Of Account Management | Leadership |
Tamara Flynn | Director, Rapid Continuous Improvement | Leadership |
Jihyun Cho | Director, Architecture | Leadership |
Renee Barrineau | Vice President Aftersales | Leadership |
Victor Lan | Vice President Of Software Engineering | Leadership |
Jill Carter | Director, Program Management | Leadership |
Arthur Wong | Director, Software Development | Leadership |
Hakan Gokgoz | Senior QA Analyst | Team |
Chethana Hidogama | Team Lead, Software Development | Team |
Ian Gerber | Program Manager | Team |
Jesse Chow | Manager, Software Development | Team |
Robert K. Park | Process Consultant | Team |
James Knight | EVP, Strategy & Business Development | Team |
Deb Dey | Product Lead, Consumer Experience | Senior Product Manager | Team |
Apurv Ray | Principal - Design Systems | Team |
36 more people are available in the full profile.
Complete people profiles for Dealer FX
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Dealer FX
3 dated milestones of Dealer FX across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Dealer FX is founded.
- Funding First funding round.
- Exit Acquired by Snap-on.
Competitors of Dealer FX
Dealer FX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xtime, myKaarma, Dealer.com, Rollick and CarNow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xtime.com | 2004 | San Francisco, United States | $26.51M | 267 | Customer engagement tools for automotive dealers are provided. | |
| mykaarma.com | 2012 | Los Angeles, United States | $15M | 81 | SaaS-based customer interaction management is provided for dealerships. | |
| dealer.com | 1998 | Burlington, United States | $40M | – | Digital marketing solutions for automotive dealerships are delivered. | |
| rollick.io | 2017 | Austin, United States | $5.6M | 89 | Omnichannel marketing automation is provided to automotive OEMs and dealers. | |
| carnow.com | 2014 | Atlanta, United States | $30M | – | SaaS tools enable digital customer engagement for automotive dealers. | |
| affinitiv.com | 1999 | Buffalo Grove, United States | – | 508 | Cloud-based marketing automation is offered for the automobile industry. | |
| numa.com | 1995 | Oakland, United States | $44M | 55 | Text-based customer support is enabled through a chat platform. | |
| truvideo.com | 2015 | Wellesley, United States | $40M | – | SaaS-based marketing solutions for automotive dealerships | |
| traderinteractive.com | 2017 | Norfolk, United States | $226M | 340 | Provider of web development, digital marketing, and lead generation solutions | |
| automotivemastermind.com | 2012 | New York, United States | $47.73M | – | Predictive analytics and marketing automation are delivered for automotive dealerships. |
Detailed competitors of Dealer FX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Dealer FX
The website of Dealer FX (dealer-fx.com) receives about 1.1M visits a month and ranks #51,785 among all websites worldwide, #985 in Automotive Industry.
- Monthly visits1.1M
▼ 3.2% vs previous month
- Unique visitors233.4K
per month
- Global rank#51,785
among all websites
- Category rank#985
Vehicles · Automotive Industry
- Bounce rate28%
- Pages per visit5.3
- Average visit9 min 22 sec
- DevicesDesktop 47% Β· Mobile 53%
Websites whose visitors overlap most with Dealer FX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
autopartners.net | autopartners.net | 100% | – | #34,119 | β |
prodemand.com | prodemand.com | 91% | – | #12,500 | β |
mopartireprogram.com | mopartireprogram.com | 80% | – | #426,598 | β |
dealercenter.forddirectdealers.com | dealercenter.forddirectdealers.com | 72% | – | – | β |
felixchevrolet.com | felixchevrolet.com | 70% | – | #483,356 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 13 similar websites and full traffic analytics for Dealer FX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Dealer Fx
Complete news archive for Dealer FX
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Dealer FX
10 companies that operate in the same segment as Dealer FX (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Dealer FX
Dealer FX was founded in 2007 and raised its 1st funding round 8 years after it was founded.
Dealer FX is headquartered in Markham, Canada. It is registered at Markham, Ontario, Canada.
Dealer FX with its product ONE platform offers a web based customer experience solution to automotive dealers and OEM manufacturers. The platform enables dealerships to manage every customer touch point to improve retention and ROI. The platform consists of 7 modular solutions including, Connect is a customer messaging solution, Schedule is a customer schedule management solution, Check in is a service lane management solution, Inspect is an inspection an analytics platform, Check out is a check out and next customer scheduling solution and Retain is a customer marketing and retention solution. The company claims to work with over 2000 dealer clients as of November 2017.
Yes. Dealer FX was acquired by Snap-on in March 2021.
The website of Dealer FX receives about 1.1 million visits a month and ranks #51,785 among all websites worldwide.

