Dealer FX

Markham, Canada Founded: 2007 • Age: 19 yrs Acquired By Snap-on
Web-based customer experience management is provided to automotive dealers.
Request Access

About Dealer FX

Dealer FX is a company based in Markham (Canada) founded in 2007 was acquired by Snap-on in March 2021.. Dealer FX operates in a competitive market with competitors including Xtime, myKaarma, Dealer.com, Rollick and CarNow, among others.

  • Headquarter Markham, Canada
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Snap-on

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Snap-on

    (Mar 08, 2021)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Dealer FX
Headcount 200-500
Employee Profiles 56
Employee Profiles
People
Hakan Gokgoz
Senior QA Analyst
People
Chethana Hidogama
Team Lead, Software Development
People
Ian Gerber
Program Manager
People
Jesse Chow
Manager, Software Development

Unlock access to complete

Funding Insights of Dealer FX

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2015 Amount Series B - Dealer FX Valuation HGGC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Dealer FX

Dealer FX has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Snap-on and HGGC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity firm focused on middle market investments.
Founded Year Domain Location
High-end tools and equipment are manufactured and marketed globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Dealer FX

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Dealer FX

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dealer Fx Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Dealer FX

Dealer FX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xtime, myKaarma, Dealer.com, Rollick and CarNow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer engagement tools for automotive dealers are provided.
domain founded_year HQ Location
SaaS-based customer interaction management is provided for dealerships.
domain founded_year HQ Location
Digital marketing solutions for automotive dealerships are delivered.
domain founded_year HQ Location
Omnichannel marketing automation is provided to automotive OEMs and dealers.
domain founded_year HQ Location
SaaS tools enable digital customer engagement for automotive dealers.
domain founded_year HQ Location
Cloud-based marketing automation is offered for the automobile industry.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dealer Fx

Frequently Asked Questions about Dealer FX

When was Dealer FX founded?

Dealer FX was founded in 2007 and raised its 1st funding round 8 years after it was founded.

Where is Dealer FX located?

Dealer FX is headquartered in Markham, Canada. It is registered at Markham, Ontario, Canada.

What does Dealer FX do?

Dealer FX with its product ONE platform offers a web based customer experience solution to automotive dealers and OEM manufacturers. The platform enables dealerships to manage every customer touch point to improve retention and ROI. The platform consists of 7 modular solutions including, Connect is a customer messaging solution, Schedule is a customer schedule management solution, Check in is a service lane management solution, Inspect is an inspection an analytics platform, Check out is a check out and next customer scheduling solution and Retain is a customer marketing and retention solution. The company claims to work with over 2000 dealer clients as of November 2017.

Who are the top competitors of Dealer FX?

Dealer FX's top competitors include Xtime, Numa and Rollick.

Who are Dealer FX's investors?

Dealer FX has 2 investors. Key investors include Snap-on, and HGGC.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available