Dealer FX

Markham, Canada Founded: 2007 • Age: 19 yrs Acquired By Snap-on
Web-based customer experience management is provided to automotive dealers.

About Dealer FX

Dealer FX is a company based in Markham (Canada) founded in 2007 was acquired by Snap-on in March 2021. Dealer FX operates in a competitive market with competitors including Xtime, myKaarma, Dealer.com, Rollick and CarNow, among others.

  • Headquarter Markham, Canada
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Website category Vehicles · Automotive Industry
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website dealer-fx.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Snap-on (Mar 2021)
Key Metrics

Apps and channels of Dealer FX

its YouTube channel Dealer-FX has 49 subscribers and 30 videos.

Dealer-FX
YouTube 49 subscribers 30 videos Science & Technology
Open channel

Videos from Dealer FX

The most watched videos on Dealer FX's YouTube channel, Dealer-FX (49 subscribers). Click a video to play it here.

DFX_ONE Platform_Midway Auto Group
343.6K views
DFX ONE Platform Midway GM Short REV
341.9K views
DFX_ONEPlatform_Overview_"Sunrise"
244.4K views
MItsubishi MiCar Testimonial, Napleton Mitsubishi
223.2K views

More on Dealer-FX.

Funding Insights of Dealer FX

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Dealer FX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2015–Series B–HGGC
–
Valuation history

2 investors in total: 2 institutional.

Investors in Dealer FX

Dealer FX has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Snap-on and HGGC.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on middle market investments.
–hggc.com-
High-end tools and equipment are manufactured and marketed globally.
1920snapon.comKenosha, United States
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Investor details for Dealer FX

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Dealer FX

56 people are tracked at Dealer FX (12 in leadership, 44 in team).

NameRoleGroup
Kelly Eighmey
PresidentLeadership
Don Fleming
Director Product ExperienceLeadership
Steven Marques
Vice President Of ProductLeadership
Alan Hitt
Director, Product ExperieceLeadership
Dave Dennis
Head Of Product DesignLeadership
John Cruse
Director Of Account ManagementLeadership
Tamara Flynn
Director, Rapid Continuous ImprovementLeadership
Jihyun Cho
Director, ArchitectureLeadership
Renee Barrineau
Vice President AftersalesLeadership
Victor Lan
Vice President Of Software EngineeringLeadership
Jill Carter
Director, Program ManagementLeadership
Arthur Wong
Director, Software DevelopmentLeadership
Hakan Gokgoz
Senior QA AnalystTeam
Chethana Hidogama
Team Lead, Software DevelopmentTeam
Ian Gerber
Program ManagerTeam
Jesse Chow
Manager, Software DevelopmentTeam
Robert K. Park
Process ConsultantTeam
James Knight
EVP, Strategy & Business DevelopmentTeam
Deb Dey
Product Lead, Consumer Experience | Senior Product ManagerTeam
Apurv Ray
Principal - Design SystemsTeam

36 more people are available in the full profile.

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Complete people profiles for Dealer FX

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Dealer FX

3 dated milestones of Dealer FX across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Dealer FX is founded.
  2. Funding First funding round.
  3. Exit Acquired by Snap-on.

Competitors of Dealer FX

Dealer FX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xtime, myKaarma, Dealer.com, Rollick and CarNow, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
xtime.com2004San Francisco, United States$26.51M267
Customer engagement tools for automotive dealers are provided.
mykaarma.com2012Los Angeles, United States$15M81
SaaS-based customer interaction management is provided for dealerships.
dealer.com1998Burlington, United States$40M–
Digital marketing solutions for automotive dealerships are delivered.
rollick.io2017Austin, United States$5.6M89
Omnichannel marketing automation is provided to automotive OEMs and dealers.
carnow.com2014Atlanta, United States$30M–
SaaS tools enable digital customer engagement for automotive dealers.
affinitiv.com1999Buffalo Grove, United States–508
Cloud-based marketing automation is offered for the automobile industry.
numa.com1995Oakland, United States$44M55
Text-based customer support is enabled through a chat platform.
truvideo.com2015Wellesley, United States$40M–
SaaS-based marketing solutions for automotive dealerships
traderinteractive.com2017Norfolk, United States$226M340
Provider of web development, digital marketing, and lead generation solutions
automotivemastermind.com2012New York, United States$47.73M–
Predictive analytics and marketing automation are delivered for automotive dealerships.
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Detailed competitors of Dealer FX

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Dealer FX

The website of Dealer FX (dealer-fx.com) receives about 1.1M visits a month and ranks #51,785 among all websites worldwide, #985 in Automotive Industry.

  • Monthly visits
    1.1M

    ▼ 3.2% vs previous month

  • Unique visitors
    233.4K

    per month

  • Global rank
    #51,785

    among all websites

  • Category rank
    #985

    Vehicles · Automotive Industry

Similar websites

Websites whose visitors overlap most with Dealer FX. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
autopartners.net
autopartners.net
100%
–#34,119–
prodemand.com
prodemand.com
91%
–#12,500–
mopartireprogram.com
mopartireprogram.com
80%
–#426,598–
dealercenter.forddirectdealers.com
dealercenter.forddirectdealers.com
72%
–––
felixchevrolet.com
felixchevrolet.com
70%
–#483,356–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 13 similar websites and full traffic analytics for Dealer FX

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 13 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Dealer Fx

Premium access

Complete news archive for Dealer FX

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Dealer FX

10 companies that operate in the same segment as Dealer FX (Sales Force Automation), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Sales prospecting and engagement tools are offered to enterprises.
2011Atlanta, Georgia, United StatesUSD 246.48 M––
Cloud-based CRM and collaboration solutions are provided for enterprises.
1999San Francisco, California, United StatesUSD 52 MUSD 37.9 B76,450
Cloud and AI-based electronic signatures and contract management are provided.
2003San Francisco, California, United StatesUSD 520 MUSD 3.22 B6,840
Cloud-based business process management suite solutions are delivered.
2010San Mateo, California, United StatesUSD 872.56 MUSD 838.81 M4,400
Lead management platform with analytics and engagement tools is provided.
2015San Francisco, California, United StatesUSD 250.42 M––
Cloud and AI-based sales enablement platforms are provided for teams.
2010San Diego, California, United StatesUSD 426.5 M––
Business card management software for enterprises
2007Tokyo, Tokyo, JapanUSD 118.47 MUSD 337.55 M2,230
Meetings are scheduled via a cloud-based collaboration platform.
2013Atlanta, Georgia, United StatesUSD 351.51 M––
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Frequently Asked Questions about Dealer FX

Dealer FX was founded in 2007 and raised its 1st funding round 8 years after it was founded.

Dealer FX is headquartered in Markham, Canada. It is registered at Markham, Ontario, Canada.

Dealer FX with its product ONE platform offers a web based customer experience solution to automotive dealers and OEM manufacturers. The platform enables dealerships to manage every customer touch point to improve retention and ROI. The platform consists of 7 modular solutions including, Connect is a customer messaging solution, Schedule is a customer schedule management solution, Check in is a service lane management solution, Inspect is an inspection an analytics platform, Check out is a check out and next customer scheduling solution and Retain is a customer marketing and retention solution. The company claims to work with over 2000 dealer clients as of November 2017.

Dealer FX's top competitors include Xtime, Numa and Rollick.

Dealer FX has 2 investors. Key investors include Snap-on, and HGGC.

Yes. Dealer FX was acquired by Snap-on in March 2021.

The website of Dealer FX receives about 1.1 million visits a month and ranks #51,785 among all websites worldwide.

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