About fooji
fooji is a Technology company based in Lexington (United States) founded in 2011. It operates as a real-time fan engagement is enabled for brands via social platforms. fooji has raised $3.64 million across 3 funding rounds from investors including Dundee Venture Capital and KGC Capital. The company has 27 employees. Its website fooji.com draws about 114 thousand monthly visits. fooji offers products and services including Fanfare, Crowdsail, and Storefront. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is FOOJI, INC. Its competitors include Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Fooji is a real-time fan engagement platform. Provides a platform that allows brands to enhance fan brand loyalty via social engagement and user-generated content. It also provides creative services to help brands come up with campaign ideas, customer activation, and reporting. Enables brands to run campaigns on Twitter and other social media platforms for on-demand services like sending food, beverages and product samples. These on-demand services are linked with emojis which helps in tracking the campaign activity. It has a real-time fan engagement dashboard, which tracks the results of campaigns in real time. The company pivoted its business model by serving exclusively to B2B segments from Jan 2016. Backed by investors like Refinery Ventures, Dundee Venture Capital, KGC Capital. Featured in TIME, Mashable, The Wall Street Journal and others, Important customers include Fox, Verizon, Warner Bros, Budweiser and AB InBev.
- Total Equity Funding$3.64M (USD)
in 3 rounds
- Latest Funding Round$2.78M (USD), Series A
Apr 2017
- InvestorsDundee Venture Capital
& 1 more
- Employee Count27
Products & Services of fooji
fooji offers a comprehensive portfolio of products and services, including Fanfare, Crowdsail, and Storefront.
Software for running giveaways and contests
Platform for managing gifting and delivery logistics
Tool for creating eCommerce experiences with integrations
Funding Insights of fooji
fooji has successfully raised a total of $3.64M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.78 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.64M
- Total Rounds 3
- Last Round Series A — $2.78M
- First Round $60,000
(Sep 2015)
- Investors Count 2
All 3 funding rounds of fooji with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | $2.78M | Series A | – | – | – |
| Jun 2016 | $800,000 | Seed | – | – | |
| Sep 2015 | $60,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in fooji
fooji has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Dundee Venture Capital and KGC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed funding is offered by Dundee Venture Capital. | – | dundeeventurecapital.com | Omaha, United States | |
Venture capital fund investing in multiple sectors | – | kgccapital.com | Chicago, United States |
Investor details for fooji
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of fooji
14 people are tracked at fooji (9 in leadership, 5 in team); the tracked headcount is 27.
| Name | Role | Group |
|---|---|---|
Gregg Morton | Founder & CEO | Leadership |
Amy Arnold | Director Of Project Management | Leadership |
Emily Ezell, CPA | Chief Operating Officer | Leadership |
Cody Latimer | Director of Procurement | Leadership |
Christian R. | VP Doorstep (supply Chain And Logistics) | Leadership |
William Coates | CTO | Leadership |
Bailey Tatum-Johns | Director Or Revenue Operations | Leadership |
Katie Blain | Client Partner | Leadership |
David Soto | Sr. Client Partner | Leadership |
Alyssa Ethington | Brand Strategist | Team |
Philip Wilson | Senior Project Manager | Team |
Justin Montgomery | Project Manager | Team |
Michael Poyntz | Project Manager | Team |
Luke O'Shanna | Regional Distributor, Chicago | Team |
Complete people profiles for fooji
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of fooji
3 dated milestones of fooji across 6 years, from founding to its latest funding, stage changes and deals.
- Founded fooji is founded.
- Funding First funding round of $60K.
- Funding Latest funding round, Series A, of $2.8M.
Competitors of fooji
fooji has 10 listed competitors in our database, 10 of them funded. They include Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | – | Social media marketing solutions | |
| wayin.com | 2010 | Denver, United States | $49.64M | 28 | Social Media Monitoring and Engagement platform | |
| socialflow.com | 2009 | New York, United States | $45.04M | – | Social media content value is quantified and optimized for enterprises. | |
| seesmic.com | 2007 | San Francisco, United States | $16M | – | Social Campaign Management Tool | |
| addressable.io | 2022 | Tel Aviv, Israel | $13.5M | – | Web3 intelligence solutions are provided for marketers by Addressable. | |
| archive.com | 2021 | Cayman Islands | $12M | – | Archive is recognized as an influencer marketing and UGC management platform. | |
| photofy.com | 2013 | Raleigh, United States | $2.12M | 12 | Photos are enhanced and shared through a mobile application. | |
| kineticsocial.com | 2011 | New York, United States | $43.5M | – | Social Media Marketing platform |
Detailed competitors of fooji
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of fooji
The website of fooji (fooji.com) receives about 113.6K visits a month and ranks #66,165 among all websites worldwide, #1,950 in Restaurants and Delivery.
- Monthly visits113.6K
▼ 77.6% vs previous month
- Unique visitors278K
per month
- Global rank#66,165
among all websites
- Category rank#1,950
Food and Drink · Restaurants and Delivery
- Bounce rate31%
- Pages per visit6.6
- Average visit1 min 21 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with fooji. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
luckystrike.com | luckystrike.com | 100% | – | #26,798 | – |
| thefreebieguy.com | 100% | – | #26,747 | View details | |
| homeruninnpizza.com | 99% | 406.4K | #105,224 | View details | |
| coca-cola.com | 90% | 8.6M | #4,320 | View details | |
| bluegrasshospitality.com | 89% | 680.7K | #740,732 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for fooji
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in MarketingTech
10 companies that operate in the same segment as fooji (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Fooji
Complete news archive for fooji
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Frequently Asked Questions about fooji
fooji was founded in 2011 and raised its 1st funding round 4 years after it was founded.
fooji is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.
fooji is a funded company, having raised a total of $3.64M across 3 funding rounds to date. The company's 1st funding round was a Seed of $60K, raised on Sep 2015.
fooji has 27 employees.
Fooji is a real-time fan engagement platform. Provides a platform that allows brands to enhance fan brand loyalty via social engagement and user-generated content. It also provides creative services to help brands come up with campaign ideas, customer activation, and reporting. Enables brands to run campaigns on Twitter and other social media platforms for on-demand services like sending food, beverages and product samples. These on-demand services are linked with emojis which helps in tracking the campaign activity. It has a real-time fan engagement dashboard, which tracks the results of campaigns in real time. The company pivoted its business model by serving exclusively to B2B segments from Jan 2016. Backed by investors like Refinery Ventures, Dundee Venture Capital, KGC Capital. Featured in TIME, Mashable, The Wall Street Journal and others, Important customers include Fox, Verizon, Warner Bros, Budweiser and AB InBev.
fooji's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
fooji offers Fanfare, Crowdsail, and Storefront.
fooji has 2 investors. Key investors include Dundee Venture Capital, and KGC Capital.
fooji operates through Fooji, Inc..
The website of fooji receives about 114 thousand visits a month and ranks #66,165 among all websites worldwide.