About IT Cosmetics
IT Cosmetics is a company based in Jersey City (United States) founded in 2008 was acquired by L'Oréal in July 2016. IT Cosmetics operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter Jersey City, United States
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website itcosmetics.com
- Social LinkedIn X Facebook
- Acquired by L'Oréal (Jul 2016)
Funding Insights of IT Cosmetics
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of IT Cosmetics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | – | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in IT Cosmetics
IT Cosmetics has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include L'Oréal and TSG Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness. | – | tsgconsumer.com | - | |
Internet first brand of skin & hair care, and makeup products for men and women | 1909 | loreal.com | Clichy, France |
Investor details for IT Cosmetics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of IT Cosmetics
89 people are tracked at IT Cosmetics (22 in leadership, 67 in team).
| Name | Role | Group |
|---|---|---|
Priyanka “Piya” Newkirk | Senior Vice President Marketing | Leadership |
Desiree Zirolli | Education Director + Live Selling Strategist | Leadership |
Jamie Kern Lima | Co-Founder and CEO | Leadership |
Stephanie Matos | Junior Art Director | Leadership |
Ana Maté-Dayrit | Vice President Brand Engagement Customer Care | Leadership |
Travis Donner | Senior Vice President, Sales & Education | Leadership |
Bianca Londono | Digital Art Director | Leadership |
Roseanne Fama | Vice President Of Product Development | Leadership |
Christine Nevin | Senior Vice President Of Product Development | Leadership |
Alicia Carrasquillo | Assistant Vice President, Global Education | Leadership |
Jennifer Lecates | Vp, Creative Operations At IT Cosmetics | Leadership |
Barnabas Kegye | Vice President, Global Creative DMI - L’oréal | Leadership |
Cindy Cheung | Head Of Global Marketing, Makeup & Hallmarks | Leadership |
Greg Ferruzzi | Vice President Global Marketing | Leadership |
Rachel Gill | Art Director | Leadership |
“Kp” Kirsten Petersen | Director | Leadership |
Takuna Watanabe | Assistant Vice President | Leadership |
Gee Young Lee | Senior Art Director | Leadership |
Patrick Taylor | Director US Visual Merchandising | Leadership |
Maud Jullien | Vice President Product Development, IT Cosmetics | Leadership |
69 more people are available in the full profile.
Complete people profiles for IT Cosmetics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of IT Cosmetics
3 dated milestones of IT Cosmetics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded IT Cosmetics is founded.
- Funding First funding round.
- Exit Acquired by L'Oréal.
Competitors of IT Cosmetics
IT Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | – | 108,000 | Provider of FMCG conglomerate products | |
| douglas.bg | 1910 | Sofia, Bulgaria | – | – | Fragrances and beauty products are retailed by Douglas. | |
| loccitane.com | 1976 | Paris, France | $10M | – | Beauty and personal care products are sold by L'Occitane globally. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| loreal.com | 1909 | Clichy, France | – | 90,000 | Internet first brand of skin & hair care, and makeup products for men and women | |
| maesa.com | 1997 | New York, United States | – | 202 | Beauty products are manufactured for private labels and retailers. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| esteelauder.com | 1946 | New York, United States | – | 776 | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments |
Detailed competitors of IT Cosmetics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of IT Cosmetics
The website of IT Cosmetics (itcosmetics.com) receives about 541K visits a month and ranks #85,035 among all websites worldwide, #4,311 in Beauty and Cosmetics.
- Monthly visits541K
▲ 15.7% vs previous month
- Unique visitors242.7K
per month
- Global rank#85,035
among all websites
- Category rank#4,311
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.3
- Average visit2 min 14 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with IT Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| paulaschoice.com | 100% | 1.8M | #30,997 | View details | |
| ulta.com | 97% | 47.7M | #504 | View details | |
| beauty.com | 91% | – | – | View details | |
| urbandecay.com | 89% | 361.9K | #86,471 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for IT Cosmetics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on It Cosmetics
Complete news archive for IT Cosmetics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to IT Cosmetics
10 companies that operate in the same segment as IT Cosmetics (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about IT Cosmetics
IT Cosmetics was founded in 2008 and raised its 1st funding round 5 years after it was founded.
IT Cosmetics is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.
IT Cosmetics develops and sells anti-aging, colour infused cosmetics and skin care products. Products they sell include anti-aging concealer, skin cream, eyebrow pencil, makeup balm, foundation, lipstick, mascara, brushes and tools etc. Sells through TV shopping networks like QVC, The Shopping Channel, retailers like Ulta Beauty, through its online platform etc.Won the Cosmetic Innovator of the Year Award (2011) for Most Innovative Company by ICMAD. The company had recorded sales of 182 million in the financial year ending June 2016.
IT Cosmetics's top competitors include Procter & Gamble, Glossier and L'Oréal.
IT Cosmetics has 2 investors. Key investors include L'Oréal, and TSG Consumer Partners.
Yes. IT Cosmetics was acquired by L'Oréal in July 2016.
The website of IT Cosmetics receives about 541 thousand visits a month and ranks #85,035 among all websites worldwide.