About Keen Decision Systems
Keen Decision Systems is a company based in Durham (United States) founded in 2010. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Keen Decision Systems has raised $17.65 million across 2 funding rounds from investors including Ballast Point Ventures, Triangle Tweener Fund and Spring Mountain Capital. Keen Decision Systems offers products and services including AI-Powered MMM Platform, Keen Planning Module, and Keen Marketplace. Keen Decision Systems operates in a competitive market with competitors including 4C Insights, data.ai, TapClicks, InMarket and AMPLYFI, among others.
- Headquarter Durham, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website keends.com
- Social LinkedIn X YouTube
- Legal Name Keen Decision Systems, Inc.
- Total Equity Funding$17.65M (USD)
in 2 rounds
- Latest Funding Round$11M (USD), Series B
Jul 2022
- InvestorsBallast Point Ventures
& 2 more
Products & Services of Keen Decision Systems
Keen Decision Systems offers a comprehensive portfolio of products and services, including AI-Powered MMM Platform, Keen Planning Module, and Keen Marketplace.
Marketing mix modeling is powered by AI technology.
Planning tools are provided for marketing budget optimization.
Marketplace solutions are offered for marketing data integration.
Apps and channels of Keen Decision Systems
its YouTube channel Keen Decision Systems has 109 subscribers and 30 videos.
Videos from Keen Decision Systems
The most watched videos on Keen Decision Systems's YouTube channel, Keen Decision Systems (109 subscribers). Click a video to play it here.
More on Keen Decision Systems.
Funding Insights of Keen Decision Systems
Keen Decision Systems has successfully raised a total of $17.65M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.65M
- Total Rounds 2
- Last Round Series B — $11M
- First Round $6.65M
(Dec 2020)
- Investors Count 3
All 2 funding rounds of Keen Decision Systems with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $11M | Series B | – | Ballast Point Ventures | |
| Dec 2020 | $6.65M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Keen Decision Systems
Keen Decision Systems has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Ballast Point Ventures, Triangle Tweener Fund and Spring Mountain Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Expansion capital is provided by Ballast Point Ventures to growing companies. | – | ballastpointventures.com | Tampa, United States | |
Early-stage investments are made in Triangle-based companies. | – | tweenerfund.com | Raleigh-Durham-Chapel Hill, United States | |
Venture capital fund focused on multiple sectors | – | smcgrowthcapital.com | New York, United States |
Investor details for Keen Decision Systems
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Keen Decision Systems
20 people are tracked at Keen Decision Systems (13 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Greg Dolan | CEO & Co-founder | Leadership |
Robert O'Doherty | VP Of Marketing | Leadership |
Mike Althoff | COO | Leadership |
John Busbice | Chief Decision Science Officer & Founder | Leadership |
Ellen Grantham | Chief Financial Officer | Leadership |
Justin Jefferson | Director Of Analytics | Leadership |
Beatrice Bronner | Director Of Sales & Partnerships | Leadership |
James K. Fay | Vice President Of Product Development | Leadership |
Bradley Keefer | Chief Revenue Officer (cro) | Leadership |
Joshua Lucas | Head Of Product Development | Leadership |
Haleigh Dixon | Sales Director | Leadership |
Heather Day | VP Of Analysts | Leadership |
Brad Perrigo | Director, Business Development | Leadership |
Elizabeth (Zil) Senczy, CPA | Senior Staff Accountant | Team |
Katie Steyn | Senior Product Manager | Team |
Tricia Downs | Data Analyst | Team |
Katarina Gardner | Enterprise Analyst Team Lead | Team |
Charlene Strain | Product Marketing Manager | Team |
Pierre Germain | Senior Sales Enablement Manager | Team |
Kristina Gutiérrez (she/her/they) MBA, SHRM-CP | Human Resources Manager | Team |
Complete people profiles for Keen Decision Systems
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Keen Decision Systems
3 dated milestones of Keen Decision Systems across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Keen Decision Systems is founded.
- Funding First funding round of $6.7M.
- Funding Latest funding round, Series B, of $11.0M.
Competitors of Keen Decision Systems
Keen Decision Systems operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, TapClicks, InMarket and AMPLYFI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| bulbshare.com | 2017 | London, United Kingdom | $2.13M | 20 | Content is co-created via mobile app community platform. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| quid.com | 2003 | Santa Clara, United States | $86.5M | 150 | Consumer and market intelligence is provided via AI platform. |
Detailed competitors of Keen Decision Systems
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Keen Decision Systems
The website of Keen Decision Systems (keends.com) receives about 20.2K visits a month and ranks #1,829,854 among all websites worldwide, #8,136 in Marketing and Advertising.
- Monthly visits20.2K
▲ 47.9% vs previous month
- Unique visitors5.7K
per month
- Global rank#1,829,854
among all websites
- Category rank#8,136
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit1.7
- Average visit22 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Keen Decision Systems. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| inmarket.com | 100% | 316.4K | #132,968 | View details |
Similar companies to Keen Decision Systems
10 companies that operate in the same segment as Keen Decision Systems (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Keen Decision Systems
Keen Decision Systems was founded in 2010 and raised its 1st funding round 10 years after it was founded.
Keen Decision Systems is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Keen Decision Systems is a funded company, having raised a total of $17.65M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.65M, raised on Dec 2020.
Keen Decision Systems is focused on delivering AI-powered marketing mix modeling software. Solutions are developed to bridge marketing and finance, aiding brand marketers in optimizing budgets. Services include annual planning, demand planning, media planning, and revenue forecasting. The platform is utilized across sectors like CPG, travel, B2B, retail, and QSR. Real-time analytics and adaptive models are offered to ensure accuracy and relevance. Tools for marketing measurement and retail media optimization are also provided to support strategic goals.
Keen Decision Systems's top competitors include 4C Insights, TapClicks and InMarket.
Keen Decision Systems offers AI-Powered MMM Platform, Keen Planning Module, and Keen Marketplace.
Keen Decision Systems has 3 investors. Key investors include Ballast Point Ventures, Triangle Tweener Fund, and Spring Mountain Capital.
Keen Decision Systems operates through Keen Decision Systems, Inc..