About Maude
Maude is a Healthcare company based in New York (United States) founded in 2017. It operates as an organic skincare and intimate products are offered online by Maude. Maude has raised $9.5 million across 4 funding rounds from investors including WME, True Beauty Ventures and Fable Investments. The company has 6 employees. Its website getmaude.com draws about 210 thousand monthly visits. Maude offers products and services including Vibe, Shine Organic, Spot, and Burn. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its legal entity is MAUDE GROUP, INC. Its competitors include Function of Beauty, TULA, Kopari, True Botanicals and Tatcha and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Maude was established in 2017 in New York, United States, as an internet-first brand in the organic skincare and personal care sector. A range of products, such as body wash, lubricant, sanitizing spray, and massage oil, is provided alongside intimate items including condoms and massagers. These items are developed to be vegan, pH balanced, and paraben-free. Distribution occurs primarily through the companys online domain.
- Headquarters New York, United States
- Employees 6
- SectorsHealthcare
- Email••••••••
- Website getmaude.com
- Social LinkedIn X Facebook Instagram
- Legal Name Maude Group, Inc.
- Total Equity Funding$9.5M (USD)
in 4 rounds
- Latest Funding Round$5.8M (USD), Series A
Jun 2021
- InvestorsWME
& 12 more
- Employee Count6
Products & Services of Maude
Maude offers a comprehensive portfolio of products and services, including Vibe, Shine Organic, Spot, and Burn.
3-speed external vibrator for personal pleasure
Aloe-based personal lubricant for intimate activities
5-speed internal vibrator for targeted use
Soy-based massage candle for skin hydration
Funding Insights of Maude
Maude has successfully raised a total of $9.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.8 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.5M
- Total Rounds 4
- Last Round Series A — $5.8M
- First Round $1.5M
(Apr 2018)
- Investors Count 13
All 4 funding rounds of Maude with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $5.8M | Series A | – | True Beauty Ventures | |
| Nov 2020 | $2.2M | Seed | – | True Global, Outbound Ventures | |
| Dec 2019 | – | Seed | – | Vice Ventures | – |
| Apr 2018 | $1.5M | Seed | – | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Maude
Maude has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include WME, True Beauty Ventures and Fable Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True Beauty Ventures is focused on beauty and wellness investments. | 2021 | truebeautyventures.com | New York, United States | |
Fable Investments is involved in investment activities. | – | fableinvestments.com | - | |
True is engaged in business advisory and investment services. | – | true.global | London, United Kingdom | |
Outbound Ventures is focused on investing in millennial and Gen Z consumer brands. | – | outboundventures.com | New York, United States | |
Early stage venture capital fund focused on stigmatized industries is operated. | 2018 | viceventures.com | New York, United States | |
VC firm investing in seed and early stage companies in the US | – | rre.com | New York, United States | |
- | – | tunehousecapital.com | - | |
Investments in consumer internet and brand sectors are managed. | – | cassius.vc | Atlanta, United States | |
Talent is sourced for entertainment content production. | 1991 | wmeagency.com | Beverly Hills, United States | |
Beauty brands are supported through investments and advisory by Patina. | – | patinabrands.com | New York, United States |
Investor details for Maude
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Maude
1 people are tracked at Maude (1 in leadership); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Éva Goicochea | Founder / Creative Director / CEO | Leadership |
Complete people profiles for Maude
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Timeline of Maude
3 dated milestones of Maude across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Maude is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series A, of $5.8M.
Competitors of Maude
Maude has 9 listed competitors in our database, 8 of them funded. They include Function of Beauty, TULA, Kopari, True Botanicals and Tatcha, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| tula.com | 2014 | New York, United States | $12.66M | – | Private label skincare products for women are offered by TULA. | |
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | – | Natural luxury skincare products are offered by an internet-first brand. | |
| tatcha.com | 2009 | San Francisco, United States | $21.28M | 133 | Natural skincare products are offered through an internet-first brand. | |
| junoco.com | 2016 | Burlingame, United States | $6.3M | – | Organic skincare products are offered online by JUNO & Co. | |
| youthtothepeople.com | 2015 | Los Angeles, United States | $12M | 64 | Manufacturer of natural skin care products | |
| summerfridays.com | 2005 | Los Angeles, United States | – | 21 | Online brand offering skincare products | |
| atolla.com | 2017 | New York, United States | $5M | – | Internet-first brand offering customized natural skincare products |
Detailed competitors of Maude
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Web traffic of Maude
The website of Maude (getmaude.com) receives about 210.2K visits a month.
- Monthly visits210.2K
▲ 25.5% vs previous month
Websites whose visitors overlap most with Maude. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shopmaude.com | shopmaude.com | 100% | – | #2,874,000 | – |
bijouxindiscrets.com | bijouxindiscrets.com | 85% | – | #816,322 | – |
| livesozy.com | 80% | 30.8K | #555,176 | View details | |
spectrumboutique.com | spectrumboutique.com | 75% | – | #470,462 | – |
| cultureedit.com | 74% | – | #583,401 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Maude
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Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as Maude (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Related news about Maude
Complete news archive for Maude
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Frequently Asked Questions about Maude
Maude was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Maude is headquartered in New York, United States. It is registered at New York, New York, United States.
Maude is a funded company, having raised a total of $9.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Apr 2018.
Maude has 6 employees.
Maude was established in 2017 in New York, United States, as an internet-first brand in the organic skincare and personal care sector. A range of products, such as body wash, lubricant, sanitizing spray, and massage oil, is provided alongside intimate items including condoms and massagers. These items are developed to be vegan, pH balanced, and paraben-free. Distribution occurs primarily through the companys online domain.
Maude's top competitors include Youth to the People, True Botanicals and Kopari.
Maude offers Vibe, Shine Organic, Spot, and Burn.
Maude has 13 investors. Key investors include WME, True Beauty Ventures, Fable Investments, True, and Outbound Ventures.
Maude operates through Maude Group, Inc..
The website of Maude receives about 210 thousand visits a month.