About Omlet
Omlet is a company based in Banbury (United Kingdom) founded in 2003 by William Windham, Simon Nicholls, James Tuthil, and Johannes Paul. Omlet has raised $44.29 million across 1 funding round from investors including Piper. Omlet offers products and services including Eglu Chicken Coops, Dog Beds, Catio Outdoor Cat Run, and Zippi Rabbit Tunnel System. Omlet operates in a competitive market with competitors including Mutts & Hounds, Pets and Lifestyle, Cool Dog Club, Pets Glow and Carlita Secrets, among others.
- Headquarter Banbury, United Kingdom
- Founders William Windham, Simon Nicholls, James Tuthil, Johannes Paul
- SectorsConsumer
- Website category Pets and Animals
- Email••••••••
- Phone•••• ••••
- Website omlet.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Omlet Limited
- Date of Incorporation 28 Jan, 2004
- Jurisdiction BANBURY, OXFORDSHIRE, ENGLAND
- Total Equity Funding$44.29M (USD)
in 1 rounds
- Latest Funding Round$44.29M (USD), Series C
Nov 2021
- Investors
Products & Services of Omlet
Omlet offers a comprehensive portfolio of products and services, including Eglu Chicken Coops, Dog Beds, Catio Outdoor Cat Run, and Zippi Rabbit Tunnel System.
Coops designed for easy cleaning and housing chickens
Comfortable beds for dogs in various sizes
Secure outdoor runs for cats to explore safely
Tunnels and runs for rabbits to play and exercise
Apps and channels of Omlet
its YouTube channel Omlet Pet Products has 17.3K subscribers and 30 videos.
Videos from Omlet
The most watched videos on Omlet's YouTube channel, Omlet Pet Products (17.3K subscribers). Click a video to play it here.
More on Omlet Pet Products.
Funding Insights of Omlet
Omlet has successfully raised a total of $44.29M through 1 strategic funding round. The most recent funding activity was a Series C round of $44.29 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $44.29M
- Total Rounds 1
- Last Round Series C — $44.29M
- First Round $44.29M
(Nov 2021)
- Investors Count 1
All 1 funding rounds of Omlet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $44.29M | Series C | – | – |
1 investors in total: 1 institutional.
Investors in Omlet
Omlet has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Piper.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Piper is engaged in building and investing in brand legends. | – | piper.co.uk | London, United Kingdom |
Investor details for Omlet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Omlet
7 people are tracked at Omlet (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
William Windham | Co-Founder | Leadership |
Simon Nicholls | Co-Founder | Leadership |
James Tuthil | Co-Founder | Leadership |
Johannes Paul | Co-Founder | Leadership |
Robyn Kassam | Head Of Brand Marketing | Leadership |
Mark Petheram | Chief Financial Officer | Leadership |
Katie Arnold | Financial Controller | Team |
Complete people profiles for Omlet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Omlet
2 dated milestones of Omlet across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Omlet is founded.
- Funding First funding round of $44.3M.
Competitors of Omlet
Omlet operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mutts & Hounds, Pets and Lifestyle, Cool Dog Club, Pets Glow and Carlita Secrets, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| muttsandhounds.co.uk | 2011 | Chippenham, United Kingdom | – | 2,011 | Luxury pet accessories are offered via an internet-first brand. | |
| petsandlifestyle.co.uk | 2020 | London, United Kingdom | – | – | Online retailer offering premium pet accessories, beds, toys, and clothing for dogs and cats. | |
| cooldog-club.com | 2012 | Warrington, United Kingdom | – | – | Operates a direct-to-consumer brand specializing in pet products. | |
| petsglow.co.uk | 2012 | Rochdale, United Kingdom | – | – | Operates an online private label for pet accessories. | |
| carlitasecrets.com | 2020 | Anglesey, United Kingdom | – | – | Offers natural dog treats, accessories, and grooming tools through e-commerce platform. | |
| buntypetproducts.co.uk | 2015 | Hyde, United Kingdom | – | – | Offers high-quality pet beds, harnesses, leads, and accessories for dogs and cats. |
Detailed competitors of Omlet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Omlet
The website of Omlet (omlet.co.uk) receives about 286.9K visits a month and ranks #183,778 among all websites worldwide, #1,216 in Pets and Animals.
- Monthly visits286.9K
▲ 16.2% vs previous month
- Unique visitors116.8K
per month
- Global rank#183,778
among all websites
- Category rank#1,216
Pets and Animals · Pets and Animals
- Bounce rate48%
- Pages per visit2.3
- Average visit1 min 29 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Omlet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
chickens.allotment-garden.org | chickens.allotment-garden.org | 100% | – | – | – |
| protectapet.com | 99% | – | #463,167 | View details | |
bhwt.org.uk | bhwt.org.uk | 87% | – | #879,567 | – |
irishfowl.com | irishfowl.com | 84% | – | #2,563,608 | – |
therabbithouse.com | therabbithouse.com | 80% | – | #1,821,408 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Omlet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Omlet
Complete news archive for Omlet
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Omlet
10 companies that operate in the same segment as Omlet (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Omlet
Omlet was founded in 2003 and raised its 1st funding round 18 years after it was founded.
Omlet is headquartered in Banbury, United Kingdom. It is registered at Banbury, Oxfordshire, United Kingdom.
Omlet is a funded company, having raised a total of $44.29M across 1 funding round to date. The company's 1st funding round was a Series C of $44.29M, raised on Nov 2021.
Omlet was established in 2003 in Banbury, United Kingdom, as a provider in the pet food sector. Operations focus on supplying pet foods tailored for various animals, with distribution handled through an online domain at omlet.co.uk. The company was co-founded by William Windham, Simon Nicholls, James Tuthil, and Johannes Paul. Services emphasize practical pet nutrition solutions within the consumer goods industry, serving markets primarily in the UK.
Omlet's top competitors include Mutts & Hounds, Pets and Lifestyle and Cool Dog Club.
Omlet offers Eglu Chicken Coops, Dog Beds, Catio Outdoor Cat Run, and Zippi Rabbit Tunnel System.
Omlet has 1 investor. Key investors include Piper.
Omlet operates through Omlet Limited.
The website of Omlet receives about 287 thousand visits a month and ranks #183,778 among all websites worldwide.