About Petgood
Petgood is a Consumer company based in Stockholm (Sweden) founded in 2001. It operates as an insect-based pet food is offered for dogs and cats. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Petgood has raised $2.1 million across 1 funding round from investors including Civitus and Course Corrected. Its website petgood.com draws about 47 thousand monthly visits. Petgood offers products and services including Insect-Based Premium Dog Food - Adult, Insect-Based Premium Dog Food - Senior/Light, Insect-Based Dental Sticks, and Gut Health Supplement. Its focus areas include Consumer Goods, Pet Products and Pet Food and Supplies. Its legal entity is Petgood AB.
Company details
Petgood is focused on delivering sustainable pet food and care products, primarily using insect-based ingredients. The company operates in the pet products sector, targeting dog and cat owners with premium food, dental sticks, and supplements. Solutions are developed by an in-house veterinary team to ensure optimal nutrition. Emphasis is placed on sustainability to benefit the planet and future generations. Products are distributed through direct-to-consumer channels and various retailers across multiple countries.
- Headquarters Stockholm, Sweden
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website petgood.com/se
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Petgood Ab
- Total Equity Funding$2.1M (USD)
in 1 rounds
- Latest Funding Round$2.1M (USD), Seed
Feb 2022
- InvestorsCivitus
& 1 more
Products & Services of Petgood
Petgood offers a comprehensive portfolio of products and services, including Insect-Based Premium Dog Food - Adult, Insect-Based Premium Dog Food - Senior/Light, Insect-Based Dental Sticks, and Gut Health Supplement.
Premium dog food made from sustainable insect protein.
Specialized dog food for senior or light needs.
Dental sticks for dogs using insect-based ingredients.
Supplement designed to support canine gut health effectively.
Apps and channels of Petgood
its YouTube channel petgood has 24 subscribers and 19 videos.
Videos from Petgood
The most watched videos on Petgood's YouTube channel, petgood (24 subscribers). Click a video to play it here.
More on petgood.
Funding Insights of Petgood
Petgood has successfully raised a total of $2.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.1 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 1
- Last Round Seed — $2.1M
- First Round $2.1M
(Feb 2022)
- Investors Count 2
All 1 funding rounds of Petgood with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $2.1M | Seed | – | Civitus, Course Corrected | – |
2 investors in total: 2 institutional.
Investors in Petgood
Petgood has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Civitus and Course Corrected.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | civitus.se | - | |
A venture capital fund focused on climate-positive technologies is operated. | 2021 | cc.vc | Stockholm, Sweden |
Investor details for Petgood
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Petgood
7 people are tracked at Petgood (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Thomas Dalebring | Owner | Leadership |
Nicky Sluczanowski | Lead Veterinarian and Head of Product Development | Leadership |
Pernilla Westergren | Founder & Pet food revolutionist | Leadership |
Christina Axson Johnson | COO | Leadership |
Caroline Westergren | CXO & Pet food revolutionist | Team |
Karin Lundgren | Vet Nurse / Content Writer / Customer Success | Team |
Frida Sandström | Retail customer success manager | Team |
Complete people profiles for Petgood
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Petgood
2 dated milestones of Petgood across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Petgood is founded.
- Funding First funding round of $2.1M.
Web traffic of Petgood
The website of Petgood (petgood.com) receives about 46.8K visits a month.
- Monthly visits46.8K
▲ 169% vs previous month
Websites whose visitors overlap most with Petgood. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
petgoods.com | petgoods.com | 100% | – | #2,419,031 | – |
| petsmart.com | 87% | 14.1M | #2,733 | View details | |
doggie.se | doggie.se | 80% | – | #1,238,914 | – |
vetapotek.se | vetapotek.se | 68% | – | #479,483 | – |
crtzoo.se | crtzoo.se | 64% | – | #1,256,648 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Petgood
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Petgood (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Petgood
Petgood was founded in 2001 and raised its 1st funding round 21 years after it was founded.
Petgood is headquartered in Stockholm, Sweden.
Petgood is a funded company, having raised a total of $2.1M across 1 funding round to date. The company's 1st funding round was a Seed of $2.1M, raised on Feb 2022.
Petgood is focused on delivering sustainable pet food and care products, primarily using insect-based ingredients. The company operates in the pet products sector, targeting dog and cat owners with premium food, dental sticks, and supplements. Solutions are developed by an in-house veterinary team to ensure optimal nutrition. Emphasis is placed on sustainability to benefit the planet and future generations. Products are distributed through direct-to-consumer channels and various retailers across multiple countries.
Petgood offers Insect-Based Premium Dog Food - Adult, Insect-Based Premium Dog Food - Senior/Light, Insect-Based Dental Sticks, and Gut Health Supplement.
Petgood has 2 investors. Key investors include Civitus, and Course Corrected.
Petgood operates through Petgood Ab.