About Plan B
Plan B is a company based in Thane (India) founded in 2018 by Sneha Raisoni and Vaidehi Shah. It operates as a Direct-to-Consumer (D2C). Plan B has raised $416.64 thousand across 4 funding rounds from investors including HNI Corporation, KM Trans Logistics and JITO Incubation & Innovation Foundation. The company has 35 employees as of May 31, 2025. Plan B offers products and services including Training Bras, Boy Underwear, and Skater Skirts. Plan B operates in a competitive market with competitors including Hopscotch, Mylo, Ed-a-Mamma, Kidbea and INCLUD, among others.
- Headquarter Thane, India
- Employees 35 as on 31 May, 2025
- Founders Sneha Raisoni, Vaidehi Shah
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Raisoni Dhuldhoya Clothing Pvt. Ltd.
- Date of Incorporation 05 Jan, 2024
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
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Net Profit
-$39.94 K (USD)0as on Mar 31, 2024
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EBITDA
-$39.94 K (USD)0as on Mar 31, 2024
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Total Equity Funding
$416.64 K (USD)
in 4 rounds
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Latest Funding Round
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Investors
HNI Corporation
& 12 more
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Employee Count
35
as on May 31, 2025
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Products & Services of Plan B
Plan B offers a comprehensive portfolio of products and services, including Training Bras, Boy Underwear, and Skater Skirts.
Training bras are provided for young girls' comfort.
Underwear for boys is offered in various styles.
Skater skirts are designed for girls' casual wear.
Funding Insights of Plan B
Plan B has successfully raised a total of $416.64K across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(15 Feb 2024)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Seed - Plan B | Valuation | JITO Incubation & Innovation Foundation , ah! Ventures | |
| Jul, 2024 | Amount | Angel Round - Plan B | Valuation | Rajul Shah | |
| May, 2024 | Amount | Seed - Plan B | Valuation |
investors |
Investors in Plan B
Plan B has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HNI Corporation, KM Trans Logistics and JITO Incubation & Innovation Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are incubated by the foundation in Mumbai, India.
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Founded Year | Domain | Location | |
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Fundraising is enabled for startups through an investor connection platform.
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Founded Year | Domain | Location | |
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Offline retail of office furniture and hearth products is operated.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plan B
Financial Statements - Plan B
Plan B Comparisons
Competitors of Plan B
Plan B operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hopscotch, Mylo, Ed-a-Mamma, Kidbea and INCLUD, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Apparel and accessories for children are provided online.
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| domain | founded_year | HQ Location |
Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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| domain | founded_year | HQ Location |
Eco-friendly apparel for kids and mothers is offered online.
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| domain | founded_year | HQ Location |
Baby and kids products are provided via an online platform.
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| domain | founded_year | HQ Location |
Internet-first apparel for babies and kids is provided.
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| domain | founded_year | HQ Location |
Diversified consumer products are manufactured and distributed by Merlin Brands.
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Latest news on Plan B
Frequently Asked Questions about Plan B
Plan B was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Plan B is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Plan B is a funded company, having raised a total of $416.64K across 4 funding rounds to date. The company's 1st funding round was a Seed of $144.38K, raised on Feb 15, 2024.
As of May 31, 2025, the latest employee count at Plan B is 35.
Childrens innerwear and casual apparel are offered by Plan B, focusing on comfort and style for kids and preteens. Products including training bras, underwear, skater skirts, and night suits are provided across various age groups. The company operates in the apparel sector, targeting parents and guardians in India with quality clothing solutions for boys and girls.
Plan B's top competitors include Hopscotch, Mylo and Ed-a-Mamma.
Plan B offers Training Bras, Boy Underwear, and Skater Skirts.
Plan B has 13 investors. Key investors include HNI Corporation, KM Trans Logistics, JITO Incubation & Innovation Foundation, ah! Ventures, and Parekh Construction.
The valuation of Plan B is $6.15M as of May 2024.