About Plan B
Plan B is a company based in Thane (India) founded in 2018 by Sneha Raisoni and Vaidehi Shah. It operates as a Direct-to-Consumer (D2C). Plan B has raised $594.74 thousand across 5 funding rounds from investors including HNI Corporation, KM Trans Logistics and JITO Incubation & Innovation Foundation. The company has 35 employees. Plan B offers products and services including Training Bras, Boy Underwear, and Skater Skirts. Plan B operates in a competitive market with competitors including Hopscotch, Mylo, Ed-a-Mamma, Kidbea and INCLUD, among others.
- Headquarter Thane, India
- Employees 35
- Founders Sneha Raisoni, Vaidehi Shah
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website yougotplanb.com
- Social LinkedIn Facebook Instagram
- Legal Name Raisoni Dhuldhoya Clothing Pvt. Ltd.
- Date of Incorporation 05 Jan, 2024
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹12.97 Cr
FY 2025
- Net Loss-₹86.5 Lakh
FY 2025 · -7% margin
- EBITDA-₹73.2 Lakh
FY 2025 · -6% margin
- Total Equity Funding$594.74K (USD)
in 5 rounds
- Latest Funding Round$178.11K (USD), Seed
May 2026
- InvestorsHNI Corporation
& 13 more
- Employee Count35
Associated legal entities of Plan B
Plan B operates through Raisoni Dhuldhoya Clothing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Raisoni Dhuldhoya Clothing Private Limited CIN U14101MH2024PTC416815 | Active | 05 Jan 2024 | Mumbai, Maharashtra | ₹13.0 Cr | 15 | 3 | View details |
Products & Services of Plan B
Plan B offers a comprehensive portfolio of products and services, including Training Bras, Boy Underwear, and Skater Skirts.
Training bras are provided for young girls' comfort.
Underwear for boys is offered in various styles.
Skater skirts are designed for girls' casual wear.
Funding Insights of Plan B
Plan B has successfully raised a total of $594.74K across 5 strategic funding rounds. The most recent funding activity was a Seed round of $178.11 thousand completed in May 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $594,744
- Total Rounds 5
- Last Round Seed — $178,106
- First Round $128,506
(Feb 2024)
- Investors Count 14
All 5 funding rounds of Plan B with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | $178,106 | Seed | – | 1Crowd | – |
| Sep 2024 | – | Seed | – | JITO Incubation & Innovation Foundation, ah! Ventures | |
| Jul 2024 | $143,750 | Angel Round | – | Rajul Shah | |
| May 2024 | $144,382 | Seed | $6.15M | – | |
| Feb 2024 | $128,506 | Angel Round | – | Rohan Mehta |
| Date | Valuation | Stage |
|---|---|---|
| May 2024 | $6.15M | •••••••• |
Last known valuation $6.15M (May 2024). 14 investors in total: 9 institutional and 5 angel.
Investors in Plan B
Plan B has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include HNI Corporation, KM Trans Logistics and JITO Incubation & Innovation Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are incubated by the foundation in Mumbai, India. | – | jitojiif.com | Mumbai, India | |
- | – | 1crowd.co | - | |
Fundraising is enabled for startups through an investor connection platform. | – | ahventures.in | Mumbai, India | |
Offline retail of office furniture and hearth products is operated. | 1944 | hnicorp.com | Davenport, United States | |
Delivers comprehensive logistics and transportation solutions for businesses. | 1998 | kmtrans.in | Jaipur, India | |
Manufacturing and distribution of laser, CNC, and digital printing solutions. | – | mehtaindia.com | - | |
RS Rajul Shah | - | – | unknown_397c71b576634adfa | - |
VS Vaishali Shah | - | – | unknown_95845216f45d4b36a | - |
RM Rohan Mehta | - | – | unknown_fd893410d882440f8 | - |
SS Sonal Shah | - | – | unknown_b6984b5b03a84742a | - |
Investor details for Plan B
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Raisoni Dhuldhoya Clothing Private Limited (Plan B)
Raisoni Dhuldhoya Clothing Private Limited is the primary company behind Plan B. The board of Raisoni Dhuldhoya Clothing Private Limited currently have 3 directors; the longest-serving is Sneha Jayantilal Raisoni, appointed in 2024.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sneha Jayantilal Raisoni DIN 10455176 | Director | 05 Jan 2024 | 2 yrs 9 mo | Raisoni Dhuldhoya Clothing Private Limited |
| Vaidehi Akhil Shah DIN 10455177 | Director | 05 Jan 2024 | 2 yrs 9 mo | Raisoni Dhuldhoya Clothing Private Limited |
| Shekha Sailesh Haran DIN 08882101 | Additional Director | 02 Sep 2024 | 2 yrs 1 mo | Raisoni Dhuldhoya Clothing Private Limited |
People of Plan B
2 people are tracked at Plan B (2 in leadership); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Plan B
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Plan B
Figures of Raisoni Dhuldhoya Clothing Private Limited, the primary company behind Plan B, for FY 2025. Revenue was ₹12.97 Cr. Net loss was -₹86.5 Lakh (-7% margin). EBITDA was -₹73.2 Lakh (-6% margin).
- ₹12.97 CrRevenue · FY 2025
- -₹86.5 LakhNet loss · -7% margin
- -₹73.2 LakhEBITDA · -6% margin
- ₹5.7 LakhPaid-up capital
- 15Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Raisoni Dhuldhoya Clothing Private Limited are on its company page.
Detailed financial statements for Plan B
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Plan B
4 dated milestones of Plan B across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Plan B is founded.
- Funding First funding round of $129K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $178K.
Competitors of Plan B
Plan B operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hopscotch, Mylo, Ed-a-Mamma, Kidbea and INCLUD, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| edamamma.com | 2020 | Mumbai, India | $4.9M | 92 | Eco-friendly apparel for kids and mothers is offered online. | |
| kidbea.com | 2021 | Noida, India | $1.24M | 7 | Baby and kids products are provided via an online platform. | |
| includ.com | 2021 | Gurugram, India | $4.82M | 31 | Internet-first apparel for babies and kids is provided. | |
| merlinbrands.com | 2016 | Delhi, India | $3.2M | 68 | Diversified consumer products are manufactured and distributed by Merlin Brands. | |
| frangipani.co.in | 2012 | Mumbai, India | – | – | Casual wear for kids is offered by an internet-first brand. | |
| rforrabbit.com | 2014 | Ahmedabad, India | $19.37M | 78 | Multi-category baby care products are offered through an internet-first brand. |
Detailed competitors of Plan B
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Plan B
The website of Plan B (yougotplanb.com) receives about 41.5K visits a month.
- Monthly visits41.5K
▲ 6.6% vs previous month
Websites whose visitors overlap most with Plan B. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
petit-bazaar.com | petit-bazaar.com | 100% | – | #1,165,504 | – |
| momshome.in | 94% | 119.8K | #354,209 | View details | |
mothercare.in | mothercare.in | 93% | – | #319,869 | – |
| edamamma.com | 91% | 244.8K | #165,732 | View details | |
anabel-arto.com | anabel-arto.com | 87% | – | #509,627 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Plan B
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Plan B
Complete news archive for Plan B
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Plan B
10 companies that operate in the same segment as Plan B (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Plan B
Plan B was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Plan B is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Plan B is a funded company, having raised a total of $594.74K across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $128.51K, raised on Feb 2024.
Plan B has 35 employees.
The primary company behind Plan B, Raisoni Dhuldhoya Clothing Private Limited, reported revenue of ₹12.97 Cr for FY 2025.
Childrens innerwear and casual apparel are offered by Plan B, focusing on comfort and style for kids and preteens. Products including training bras, underwear, skater skirts, and night suits are provided across various age groups. The company operates in the apparel sector, targeting parents and guardians in India with quality clothing solutions for boys and girls.
Plan B's top competitors include Hopscotch, Mylo and Ed-a-Mamma.
Plan B offers Training Bras, Boy Underwear, and Skater Skirts.
Plan B has 14 investors. Key investors include HNI Corporation, KM Trans Logistics, JITO Incubation & Innovation Foundation, ah! Ventures, and Parekh Construction.
The valuation of Plan B is $6.15M as of May 2024.
Plan B operates through Raisoni Dhuldhoya Clothing Private Limited.
The legal entities of Plan B currently have 3 directors, including Sneha Jayantilal Raisoni, Vaidehi Akhil Shah, Shekha Sailesh Haran.