About PubNative
PubNative is a Media & Entertainment company based in Berlin (Germany) founded in 2014, and was acquired by MGI in June 2019. It operates as a native mobile advertising is enabled through an API-based supply-side platform. The company has 51 employees. Its website pubnative.net draws about 260 thousand monthly visits. PubNative offers products and services including Performance+ SDK, Multimedia Auction, and API Integration. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Mobile. Its legal entity is Verve Group Europe GmbH. Its competitors include Smaato, Mobile Posse, Start.io, Chocolate and Marfeel and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
PubNative is a mobile supply-side platform offering native advertising for apps and mobile web. It is API-based platform and offers 20 creative assets for enriching advertising. Its CPM maximization algorithm optimizes yield for publishers through machine learning patterns and predictive behavior analysis. The company plugs into the PubNative Exchange, a programmatic App Promotion Exchange. In addition to the supply side platform, it also offers a real-time bidding ad exchange, an ad server and a mobile native ad mediation platform. In July 2014, it raised an undisclosed amount from AppLift. Its clients include Viber, askFm, 4shared, Pinger, Gamebasics, Tango, APUS among others.
- Headquarters Berlin, Germany
- Employees 51
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website pubnative.net
- Social LinkedIn X Facebook
- Acquired by MGI (Jun 2019)
- Legal Name Verve Group Europe Gmbh
Products & Services of PubNative
PubNative offers a comprehensive portfolio of products and services, including Performance+ SDK, Multimedia Auction, and API Integration.
Enables publishers to access multiple demand partners for revenue growth.
Provides unified access to various ad formats and demand sources.
Allows seamless ad serving without adding app weight.
Funding Insights of PubNative
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of PubNative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2014 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in PubNative
PubNative has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include AppLift and Verve Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mobile retargeting solutions are offered for app advertisers. | 2012 | applift.com | Berlin, Germany | |
Verve Group is recognized as a leading advertising technology platform. | 2012 | mgi-se.com | Sweden |
Investor details for PubNative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PubNative
3 dated milestones of PubNative across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PubNative is founded.
- Funding First funding round.
- Exit Acquired by MGI.
Competitors of PubNative
PubNative has 8 listed competitors in our database, 7 of them funded. They include Smaato, Mobile Posse, Start.io, Chocolate and Marfeel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smaato.com | 2005 | San Francisco, United States | $40M | – | Mobile RTB ad exchange and SSP are provided for publishers. | |
| mobileposse.com | 2005 | Mclean, United States | $26.51M | 19 | App monetization is enabled via home and lock screen messaging. | |
| start.io | 2010 | New York, United States | $4.3M | – | Platform offering software for mobile marketing | |
| chocolateplatform.com | 2007 | Fremont, United States | $3.4M | – | Video SSP software is provided for programmatic advertising platforms. | |
| marfeel.com | 2011 | Barcelona, Spain | $5.5M | – | RTB-enabled supply-side platform for mobile web optimization is offered. | |
| fusepowered.com | 2010 | Toronto, Canada | $8.4M | – | Mobile app publishing and ad mediation platforms are provided. | |
| ad-maker.net | 2009 | Tokyo, Japan | $1.72M | – | Mobile ad optimization is provided via SDK for app developers. | |
| aerserv.com | 2012 | Los Angeles, United States | – | 75 | Mobile ad-serving and mediation platform for publishers is operated. |
Detailed competitors of PubNative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PubNative
The website of PubNative (pubnative.net) receives about 260.4K visits a month and ranks #187,511 among all websites worldwide, #5,124 in Online Marketing.
- Monthly visits260.4K
▼ 21.3% vs previous month
- Unique visitors208.3K
per month
- Global rank#187,511
among all websites
- Category rank#5,124
Business and Consumer Services · Online Marketing
- Bounce rate81%
- Pages per visit1.2
- Average visit43 sec
- DevicesDesktop 1% · Mobile 99%
Websites whose visitors overlap most with PubNative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
richpays.com | richpays.com | 100% | – | – | – |
internetbillboards.net | internetbillboards.net | 97% | – | – | – |
apppromotionsummit.com | apppromotionsummit.com | 97% | – | #2,074,432 | – |
| mobfox.com | 96% | 1.6K | #8,607,593 | View details | |
selfservice.appnext.com | selfservice.appnext.com | 96% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for PubNative
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as PubNative (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Pubnative
Complete news archive for PubNative
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about PubNative
PubNative was founded in 2014.
PubNative is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
PubNative has 51 employees.
PubNative is a mobile supply-side platform offering native advertising for apps and mobile web. It is API-based platform and offers 20 creative assets for enriching advertising. Its CPM maximization algorithm optimizes yield for publishers through machine learning patterns and predictive behavior analysis. The company plugs into the PubNative Exchange, a programmatic App Promotion Exchange. In addition to the supply side platform, it also offers a real-time bidding ad exchange, an ad server and a mobile native ad mediation platform. In July 2014, it raised an undisclosed amount from AppLift. Its clients include Viber, askFm, 4shared, Pinger, Gamebasics, Tango, APUS among others.
PubNative's top competitors include Start.io, Smaato and Mobile Posse.
PubNative offers Performance+ SDK, Multimedia Auction, and API Integration.
PubNative has 2 investors. Key investors include AppLift, and Verve Group.
PubNative operates through Verve Group Europe Gmbh.
Yes. PubNative was acquired by MGI in June 2019.
The website of PubNative receives about 260 thousand visits a month and ranks #187,511 among all websites worldwide.