About Second Street
Second Street is a Technology company based in Saint Louis (United States) founded in 2007, and was acquired by Upland in January 2021. It operates as a marketing automation solutions are delivered for small and medium enterprises. Second Street has completed 1 acquisition, including Presslaff Interactive Revenue. Its chief executive is Jack McDonald. Its focus areas include Enterprise Applications, MarketingTech, Suite and SMB. Its competitors include Signpost, Madwire, Vendasta, OutboundEngine and Womply and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Second Street was founded in 2007 in Saint Louis, United States, and operates in the marketing automation sector. Tools are offered for small and medium businesses to develop contests, interactive content such as quizzes and polls, email campaigns including newsletters and drip sequences, and audience analytics focused on demographics and behaviors. Revenue generation across platforms is supported, with clients including media outlets like WDIV-TV and WLEX-TV.
- Headquarters Saint Louis, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website secondstreet.com
- Social LinkedIn X Facebook
- Acquired by Upland (Jan 2021)
- Investors
- Investments & Acquisitions
- Acquired byUpland
(Jan 2021)
Investors in Second Street
Second Street has secured backing from 1 investor. Prominent investors backing the company include Upland Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for Second Street
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People of Second Street
6 people are tracked at Second Street (1 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Jack McDonald | CEO | Leadership |
Ryan Pulliam | R&d Engineering Manager / Software Architect | Team |
Caleb Rutland | Software Engineer II | Team |
Jim Benton | Software Engineer | Team |
Cara Little | Senior Software Developer | Team |
Sarah Ashour | Quality Assurance Engineer | Team |
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Investments & Acquisitions by Second Street
Second Street has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Presslaff Interactive Revenue.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of digital & email marketing and PR services | presslaff.com | Torrance, United States | 1988 | Aug 2017 | •••• |
Complete acquisition details for Second Street
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Timeline of Second Street
3 dated milestones of Second Street across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Second Street is founded.
- Acquisition Acquires Presslaff Interactive Revenue.
- Exit Acquired by Upland.
Competitors of Second Street
Second Street has 10 listed competitors in our database, 9 of them funded. They include Signpost, Madwire, Vendasta, OutboundEngine and Womply, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| signpost.com | 2010 | New York, United States | $88.94M | 74 | Cloud-based marketing automation is delivered for small and medium-sized businesses. | |
| madwire.com | 2009 | Fort Collins, United States | $15M | 533 | Marketing suite offered to small businesses through digital platform. | |
| vendasta.com | 2008 | Saskatoon, Canada | $143.6M | – | All-in-one platform for companies selling digital solutions to local businesses | |
| outboundengine.com | 2012 | Austin, United States | $37.4M | 58 | Automated Marketing for SMBs. | |
| womply.com | 2011 | Lehi, United States | $31.2M | 72 | Cloud-based marketing suite is offered for small and medium-sized businesses. | |
| thrivehive.com | 2011 | Cambridge, United States | $5.94M | 4,572 | Guided marketing tools are offered to small businesses via SaaS. | |
| demandforce.com | 2003 | San Francisco, United States | $11M | – | Cloud-based practice management software is provided for clinics. | |
| resultadosdigitais.com.br | 2010 | Florianopolis, Brazil | $23.96M | – | Digital marketing automation tools are provided for small businesses. | |
| tappi.app | 2022 | Nairobi, Kenya | $1.68M | – | Marketing suite solutions are offered for small and medium-sized businesses. | |
| act.com | 1991 | Scottsdale, United States | – | 70 | Cloud-based customer relationship management software for businesses |
Detailed competitors of Second Street
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Web traffic of Second Street
The website of Second Street (secondstreet.com) receives about 5.9K visits a month.
- Monthly visits5.9K
▼ 6.4% vs previous month
Websites whose visitors overlap most with Second Street. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
venveo.com | venveo.com | 100% | – | #1,962,385 | – |
| fliphound.com | 99% | 9.9K | #1,807,907 | View details | |
skillslab.io | skillslab.io | 97% | – | – | – |
contestfactory.com | contestfactory.com | 79% | – | #10,704,970 | – |
| markitors.com | 73% | 5.5K | #4,321,030 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Second Street
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Top companies in MarketingTech
10 companies that operate in the same segment as Second Street (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Second Street
Complete news archive for Second Street
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Frequently Asked Questions about Second Street
Second Street was founded in 2007.
Second Street is headquartered in Saint Louis, United States. It is registered at Saint Louis, Missouri, United States.
Jack McDonald is the current CEO of Second Street.
Second Street was founded in 2007 in Saint Louis, United States, and operates in the marketing automation sector. Tools are offered for small and medium businesses to develop contests, interactive content such as quizzes and polls, email campaigns including newsletters and drip sequences, and audience analytics focused on demographics and behaviors. Revenue generation across platforms is supported, with clients including media outlets like WDIV-TV and WLEX-TV.
Second Street's top competitors include Vendasta, Signpost and ThriveHive.
Second Street has made 1 acquisition, including Presslaff Interactive Revenue.
Second Street has 1 investor. Key investors include Upland Software.
Yes. Second Street was acquired by Upland in January 2021.