About TRUSS
TRUSS is a company based in Boca Raton (United States) founded in 2017 was acquired by Boticário Group in January 2023. It operates as a B2C and B2B. TRUSS offers products and services including Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner. TRUSS operates in a competitive market with competitors including Madison Reed, Glossier, Minimalist, Prose and Beautycounter, among others.
- Headquarter Boca Raton, United States
- SectorsConsumer
- Website storetruss.com
- Social Facebook
- Acquired by Boticário Group (Jan 2023)
- Legal Name Truss Pr Limited
- Investors
- Acquired byBoticário Group
(Jan 2023)
Products & Services of TRUSS
TRUSS offers a comprehensive portfolio of products and services, including Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner.
Controls frizz and smooths hair for better manageability
Enhances hair strength and shine for damaged types
Provides deep hydration and repair for dry hair
Cleanses while nourishing hair for overall health
Defines and moisturizes curls for styled appearance
Investors in TRUSS
TRUSS has secured backing from 1 investor. Prominent investors backing the company include Boticário Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beauty and personal care products are manufactured by Boticário Group. | 2010 | grupoboticario.com.br | Curitiba, Brazil |
Investor details for TRUSS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of TRUSS
2 dated milestones of TRUSS across 6 years, from founding to its latest funding, stage changes and deals.
- Founded TRUSS is founded.
- Exit Acquired by Boticário Group.
Competitors of TRUSS
TRUSS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Madison Reed, Glossier, Minimalist, Prose and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| madison-reed.com | 2013 | San Francisco, United States | $248.9M | 247 | Hair coloring kits are provided via an internet-first brand. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | – | Natural hair care products are offered via an internet-first brand. | |
| bravosierra.com | 2019 | New York, United States | $38.2M | 231 | Multi-category beauty products are offered by an internet-first brand. | |
| modere.com | 2013 | Springville, United States | – | 525 | Personal care, wellness, and home care products are sold online. | |
| julep.com | 2007 | Seattle, United States | $65.75M | 4 | Julep is recognized as a fuss-free makeup brand. |
Detailed competitors of TRUSS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Truss
Complete news archive for TRUSS
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to TRUSS
10 companies that operate in the same segment as TRUSS (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about TRUSS
TRUSS was founded in 2017.
TRUSS is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
TRUSS Professional specializes in high-performance hair care products, including shampoos, conditioners, and masks, designed for hair types like damaged, blond, curly, and oily. The company operates an online platform for sales, emphasizing innovation in beauty trends and education for hair professionals and clients. It supports distribution and professional registration, focusing on quality and accessibility globally.
TRUSS's top competitors include Madison Reed, Glossier and Prose.
TRUSS offers Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner.
TRUSS has 1 investor. Key investors include Boticário Group.
TRUSS operates through Truss Pr Limited.
Yes. TRUSS was acquired by Boticário Group in January 2023.