About TRUSS
TRUSS is a company based in Boca Raton (United States) founded in 2017 was acquired by Boticário Group in January 2023. It operates as a B2C, and B2B. TRUSS offers products and services including Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner. TRUSS operates in a competitive market with competitors including Madison Reed, Glossier, Minimalist, Prose and Beautycounter, among others.
- Headquarter Boca Raton, United States
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Truss Pr Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Boticário Group
(Jan 10, 2023)
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Products & Services of TRUSS
TRUSS offers a comprehensive portfolio of products and services, including Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Controls frizz and smooths hair for better manageability
Enhances hair strength and shine for damaged types
Provides deep hydration and repair for dry hair
Cleanses while nourishing hair for overall health
Defines and moisturizes curls for styled appearance
Funding Insights of TRUSS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TRUSS
TRUSS has secured backing from 1 investor. Prominent investors backing the company include Boticário Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Beauty and personal care products are manufactured by Boticário Group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TRUSS
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TRUSS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Truss Comparisons
Competitors of TRUSS
TRUSS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Madison Reed, Glossier, Minimalist, Prose and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Hair coloring kits are provided via an internet-first brand.
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Multicategory beauty products are offered via an internet-first brand.
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Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Customized organic hair care products are provided through subscriptions.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
Hair care products are offered through an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TRUSS
When was TRUSS founded?
TRUSS was founded in 2017.
Where is TRUSS located?
TRUSS is headquartered in Boca Raton, United States. It is registered at Boca Raton, Florida, United States.
What does TRUSS do?
TRUSS Professional specializes in high-performance hair care products, including shampoos, conditioners, and masks, designed for hair types like damaged, blond, curly, and oily. The company operates an online platform for sales, emphasizing innovation in beauty trends and education for hair professionals and clients. It supports distribution and professional registration, focusing on quality and accessibility globally.
Who are the top competitors of TRUSS?
TRUSS's top competitors include Madison Reed, Glossier and Prose.
What products or services does TRUSS offer?
TRUSS offers Frizz zero, Deluxe prime, Net mask, Miracle shampoo, and Curly conditioner.
Who are TRUSS's investors?
TRUSS has 1 investor. Key investors include Boticário Group.
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