About Wildfire
Wildfire is a company based in Solana Beach (United States) founded in 2017 by Jordan Glazier. It operates as a Revenue Share. Wildfire has raised $31 million across 3 funding rounds from investors including Intuit, Citi and Cohen Circle. Wildfire offers products and services including White-label Loyalty Platform, Cashback Rewards, and Digital Coupons. Wildfire operates in a competitive market with competitors including Capillary Technologies, Upside, Zubale, Ackroo and Perx Technologies, among others.
- Headquarter Solana Beach, United States
- Founders Jordan Glazier
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Wildfire Systems
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$31 M (USD)
in 3 rounds
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Latest Funding Round
$16 M (USD), Series B
Nov 18, 2024
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Investors
Intuit
& 16 more
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Employee Count
Employee Count
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Products & Services of Wildfire
Wildfire offers a comprehensive portfolio of products and services, including White-label Loyalty Platform, Cashback Rewards, and Digital Coupons. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for customized loyalty and rewards programs.
Cashback offers provided at numerous online stores globally.
Digital coupons offered for enhancing customer shopping value.
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Funding Insights of Wildfire
Wildfire has successfully raised a total of $31M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $16.0M
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First Round
First Round
(04 Aug 2021)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2024 | Amount | Series B - Wildfire | Valuation | Intuit , Mucker | |
| Oct, 2022 | Amount | Series A - Wildfire | Valuation | Citi |
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| Aug, 2021 | Amount | Series A - Wildfire | Valuation | TTV Capital , QED Investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wildfire
Wildfire has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include Intuit, Citi and Cohen Circle. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Accelerator and venture capital firm
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Founded Year | Domain | Location | |
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Investments are focused on fintech, financial services, and health sectors.
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Founded Year | Domain | Location | |
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Venture capital fund investing in early-stage tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wildfire
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wildfire
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wildfire Comparisons
Competitors of Wildfire
Wildfire operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Upside, Zubale, Ackroo and Perx Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Promotion management and cashback solutions are provided to retailers.
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
SaaS-based gift card and loyalty programs are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based loyalty management software is provided for brands' programs.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wildfire
Frequently Asked Questions about Wildfire
When was Wildfire founded?
Wildfire was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Where is Wildfire located?
Wildfire is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Who is the current CEO of Wildfire?
Jordan Glazier is the current CEO of Wildfire. They have also founded this company.
Is Wildfire a funded company?
Wildfire is a funded company, having raised a total of $31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Aug 04, 2021.
What does Wildfire do?
Wildfire is engaged in delivering a white-label loyalty, rewards, and cashback platform tailored for enterprises. The platform is designed to enhance customer value through shopping companions, cashback rewards, digital coupons, and custom rewards programs. It serves sectors such as fintech, e-commerce, and financial services, offering solutions that integrate seamlessly into existing customer journeys. Security and compliance are prioritized with adherence to standards like SOC-2 and PCI-DSS, ensuring suitability for regulated industries. Revenue is generated through a revenue share model, aligning success with client outcomes.
Who are the top competitors of Wildfire?
Wildfire's top competitors include Capillary Technologies, Upside and Perx Technologies.
What products or services does Wildfire offer?
Wildfire offers White-label Loyalty Platform, Cashback Rewards, and Digital Coupons.
Who are Wildfire's investors?
Wildfire has 17 investors. Key investors include Intuit, Citi, Cohen Circle, DLA Piper, and George Kaiser Family Foundation.
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