About Wildfire
Wildfire is a company based in Solana Beach (United States) founded in 2017 by Jordan Glazier. It operates as a Revenue Share. Wildfire has raised $31 million across 3 funding rounds from investors including Intuit, Citi and Cohen Circle. Wildfire offers products and services including White-label Loyalty Platform, Cashback Rewards, and Digital Coupons. Wildfire operates in a competitive market with competitors including Capillary Technologies, Upside, Zubale, Ackroo and Perx Technologies, among others.
- Headquarter Solana Beach, United States
- Founders Jordan Glazier
- SectorsRetailTechnology
- Email••••••••
- Phone•••• ••••
- Website wildfire-corp.com
- Social LinkedIn X
- Legal Name Wildfire Systems
- Total Equity Funding$31M (USD)
in 3 rounds
- Latest Funding Round$16M (USD), Series B
Nov 2024
- InvestorsIntuit
& 16 more
Products & Services of Wildfire
Wildfire offers a comprehensive portfolio of products and services, including White-label Loyalty Platform, Cashback Rewards, and Digital Coupons.
A platform for customized loyalty and rewards programs.
Cashback offers provided at numerous online stores globally.
Digital coupons offered for enhancing customer shopping value.
Funding Insights of Wildfire
Wildfire has successfully raised a total of $31M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31M
- Total Rounds 3
- Last Round Series B — $16M
- First Round $15M
(Aug 2021)
- Investors Count 17
All 3 funding rounds of Wildfire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $16M | Series B | – | Intuit, Mucker | |
| Oct 2022 | – | Series A | – | Citi | – |
| Aug 2021 | $15M | Series A | – | TTV Capital, QED Investors |
17 investors in total: 17 institutional.
Investors in Wildfire
Wildfire has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include Intuit, Citi and Cohen Circle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accelerator and venture capital firm | – | mucker.com | Santa Monica, United States | |
Investments are focused on fintech, financial services, and health sectors. | 2015 | cohencircle.com | New York, United States | |
Venture capital fund investing in early-stage tech startups | – | samsungnext.com | Berlin, Germany | |
Investments in tech startups are made by Evolution VC Partners. | – | evolutionvcp.com | New York, United States | |
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | – | gaingels.com | - | |
Investments are made by TTV Capital in early-stage fintech companies. | – | ttvcapital.com | Atlanta, United States | |
Venture capital fund investing in early-stage start-ups | – | qedinvestors.com | Alexandria, United States | |
Multistage investments are directed toward technology, healthcare, and climate sectors. | – | b.capital | Manhattan Beach, United States | |
Seed-stage tech startups founded by veterans are funded. | – | moonshotscapital.com | Los Angeles, United States | |
Corporate venture capital firm backed by Citi | – | citi.com/ventures | San Francisco, United States |
Investor details for Wildfire
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Wildfire
25 people are tracked at Wildfire (14 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Jordan Glazier | Founder & CEO | Leadership |
Shawn Conahan | Chief Revenue Officer | Leadership |
Ian Miller | Head of Product | Leadership |
Scott Ritch | Vice President Operations | Leadership |
Tristan Barnum | Head of Marketing | Leadership |
Danny Markham | CTO | Leadership |
Hannah Sibersky | Director Of Merchant Development | Leadership |
Jason Fuentes | Vice President, Business Development | Leadership |
Andrew Newman | Vice President Of Fintech Sales | Leadership |
Erica Forrette | Senior Director Of Marketing | Leadership |
Kyle Kurz | Vice President Of Engineering & Compliance | Leadership |
Aurea Calvo Almeida | Sr. Director of Client Marketing Strategy | Leadership |
Michelle Wood | VP, Merchant Development | Leadership |
Lisa Belisle | Director, Merchant Development | Leadership |
Joseph Bravo | Software Engineer | Team |
Cade Y. | Senior DevOps Engineer | Team |
Jacob Wilson | Senior Software Engineer | Team |
JC Pratt | Business Development (Consultant) | Team |
Kristin Beers | Senior Product Manager | Team |
Frank Bae | Junior Product Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Wildfire
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Wildfire
3 dated milestones of Wildfire across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Wildfire is founded.
- Funding First funding round of $15.0M.
- Funding Latest funding round, Series B, of $16.0M.
Competitors of Wildfire
Wildfire operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Upside, Zubale, Ackroo and Perx Technologies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| upside.com | 2016 | – | $250M | 87 | Promotion management and cashback solutions are provided to retailers. | |
| zubale.com | 2018 | Mexico | $72.3M | – | Platform offering retail sales enablement and reward software | |
| ackroo.com | 2012 | Ottawa, Canada | – | – | SaaS-based gift card and loyalty programs are provided for businesses. | |
| perxtech.com | 2011 | Singapore | $5M | – | Cloud-based loyalty management software is provided for brands' programs. |
Detailed competitors of Wildfire
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wildfire
The website of Wildfire (wildfire-corp.com) receives about 16.4K visits a month.
- Monthly visits16.4K
▲ 21.9% vs previous month
Websites whose visitors overlap most with Wildfire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fmtc.co | fmtc.co | 100% | – | #636,165 | – |
Latest news on Wildfire
Complete news archive for Wildfire
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Wildfire
10 companies that operate in the same segment as Wildfire (Deals, Rewards & Comparison Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Online group-buying platform offering coupons for multi-category products and services | 2010 | Beijing, China | USD 9.86 B | USD 47.13 B | – | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | – | – | |
Promotion-based circulars are digitized for retailers via an app-based solution. | 2006 | Toronto, Ontario, Canada | USD 78 M | – | 358 | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | – | USD 15.96 B | 29,330 | |
Cashback and coupon offers are provided for e-commerce shopping. | – | Gurugram, Haryana, India | USD 32.61 M | – | – | |
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M | – | – | |
Cashback is provided automatically through app on diverse purchases. | 2016 | Austin, Texas, United States | USD 87.36 M | – | 78 | |
Online platform offering rewards and cashback for multi-category products | 2014 | Singapore, Singapore | USD 331.7 M | – | – |
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Frequently Asked Questions about Wildfire
Wildfire was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Wildfire is headquartered in Solana Beach, United States. It is registered at Solana Beach, California, United States.
Jordan Glazier is the current CEO of Wildfire. They have also founded this company.
Wildfire is a funded company, having raised a total of $31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Aug 2021.
Wildfire is engaged in delivering a white-label loyalty, rewards, and cashback platform tailored for enterprises. The platform is designed to enhance customer value through shopping companions, cashback rewards, digital coupons, and custom rewards programs. It serves sectors such as fintech, e-commerce, and financial services, offering solutions that integrate seamlessly into existing customer journeys. Security and compliance are prioritized with adherence to standards like SOC-2 and PCI-DSS, ensuring suitability for regulated industries. Revenue is generated through a revenue share model, aligning success with client outcomes.
Wildfire's top competitors include Capillary Technologies, Upside and Perx Technologies.
Wildfire offers White-label Loyalty Platform, Cashback Rewards, and Digital Coupons.
Wildfire has 17 investors. Key investors include Intuit, Citi, Cohen Circle, DLA Piper, and George Kaiser Family Foundation.
Wildfire operates through Wildfire Systems.