Wise Athena

Houston, United States Founded: 2013 • Age: 13 yrs
Provider of analytics software for price optimization solutions for brands
Annual revenue - Latest available
Total funding $20,000 3 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Wise Athena

Wise Athena is a company based in Houston (United States) founded in 2013 by Octavio Hinojosa. Wise Athena has raised $20 thousand across 3 funding rounds from investors including European Union, Techstars and EIC Fund. Wise Athena offers products and services including Pricing Optimization, Trade Promotion, and Demand Prediction. Wise Athena operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others.

  • Headquarter Houston, United States
  • Founders Octavio Hinojosa
  • Sectors
    Technology
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $20 K (USD)

    in 3 rounds

  • Latest Funding Round
    $58.99 K (USD), Grant

    Aug 31, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of Wise Athena

Wise Athena offers a comprehensive portfolio of products and services, including Pricing Optimization, Trade Promotion, and Demand Prediction.

Product name locked
Category locked
Primary

Tool for determining optimal pricing per SKU and region.

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Software for improving promotional investments and strategies.

Product name locked
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Platform for predicting demand and optimizing production plans.

People of Wise Athena

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Iosu Santurtun
CTO/Co-Founder
People
Alfonso Vazquez
Head of Intelligent Agents & Products, co-founder
People
Javier Ebrero Barrantes
Tech Lead
People
Laura Esteban
Data Engineer

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Funding Insights of Wise Athena

Wise Athena has successfully raised a total of $20K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $58.99 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Wise Athena

Wise Athena has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Techstars and EIC Fund.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Government agency and accelerator focusing on innovative startups and SMEs
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Startups are accelerated globally without sector restrictions through structured programs.
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Investor details for Wise Athena

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Wise Athena

Investments
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Investment portfolio details for Wise Athena

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Wise Athena

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Detailed financials for Wise Athena

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Wise Athena Comparisons

Wise Athena Primary company
Description
Provider of analytics software for price optimization soluti...
Location
Houston, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Wise Athena

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  • Named peers
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Competitors of Wise Athena

Wise Athena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others.

Company Name Domain Founded year HQ Location Description
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A SaaS platform for big data product intelligence is operated.
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SaaS-based promotion software is offered for retail testing.
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AI-powered analytics tools are offered for retail pricing strategies.
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Price optimization software is delivered for e-tailers and manufacturers.
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Platform offering E- Commerce analytics solutions
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Analytical software for product decisions is provided to retail brands.
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Detailed competitors of Wise Athena

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  • Domains and locations
  • Full company profiles
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Latest news on Wise Athena

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Complete news archive for Wise Athena

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Wise Athena

Wise Athena was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Wise Athena is headquartered in Houston, United States. It is registered at Houston, Texas, United States.

Wise Athena is a funded company, having raised a total of $20K across 3 funding rounds to date.

Provider of analytics software for price optimization solutions for brands. The company enables CPG companies to optimize their pricing and promotion strategies through artificial intelligence. Its proprietary algorithm analyzes sales data, predicts the pricing strategy and provides actionable insights to increase profits, analyzes competitors actions and product performance. The company offers solutions for multiple departments like production, marketing, scales, and more.

Wise Athena's top competitors include Intelligence Node, Eversight and Profitero.

Wise Athena offers Pricing Optimization, Trade Promotion, and Demand Prediction.

Wise Athena has 3 investors. Key investors include European Union, Techstars, and EIC Fund.

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