About Wise Athena
Wise Athena is a company based in Houston (United States) founded in 2013 by Octavio Hinojosa.. Wise Athena has raised $20 thousand across 3 funding rounds from investors including European Union, Techstars and EIC Fund. Wise Athena offers products and services including Pricing Optimization, Trade Promotion, and Demand Prediction. Wise Athena operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others.
- Headquarter Houston, United States
- Founders Octavio Hinojosa
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Sectors
TechnologyRetail
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 K (USD)
in 3 rounds
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Latest Funding Round
$58.99 K (USD), Grant
Aug 31, 2021
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Investors
European Union
& 2 more
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Employee Count
Employee Count
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Products & Services of Wise Athena
Wise Athena offers a comprehensive portfolio of products and services, including Pricing Optimization, Trade Promotion, and Demand Prediction. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for determining optimal pricing per SKU and region.
Software for improving promotional investments and strategies.
Platform for predicting demand and optimizing production plans.
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Funding Insights of Wise Athena
Wise Athena has successfully raised a total of $20K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $58.99 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Grant — $58,992
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First Round
First Round
(12 Sep 2017)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2021 | Amount | Grant - Wise Athena | Valuation |
investors |
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| Mar, 2019 | Amount | Grant - Wise Athena | Valuation |
investors |
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| Sep, 2017 | Amount | Seed - Wise Athena | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wise Athena
Wise Athena has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Techstars and EIC Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Government agency and accelerator focusing on innovative startups and SMEs
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Founded Year | Domain | Location | |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wise Athena
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wise Athena
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wise Athena Comparisons
Competitors of Wise Athena
Wise Athena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
A SaaS platform for big data product intelligence is operated.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| domain | founded_year | HQ Location |
AI-powered analytics tools are offered for retail pricing strategies.
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| domain | founded_year | HQ Location |
Price optimization software is delivered for e-tailers and manufacturers.
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| domain | founded_year | HQ Location |
Platform offering E- Commerce analytics solutions
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| domain | founded_year | HQ Location |
Analytical software for product decisions is provided to retail brands.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wise Athena
Frequently Asked Questions about Wise Athena
When was Wise Athena founded?
Wise Athena was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is Wise Athena located?
Wise Athena is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Is Wise Athena a funded company?
Wise Athena is a funded company, having raised a total of $20K across 3 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Sep 12, 2017.
What does Wise Athena do?
Provider of analytics software for price optimization solutions for brands. The company enables CPG companies to optimize their pricing and promotion strategies through artificial intelligence. Its proprietary algorithm analyzes sales data, predicts the pricing strategy and provides actionable insights to increase profits, analyzes competitors actions and product performance. The company offers solutions for multiple departments like production, marketing, scales, and more.
Who are the top competitors of Wise Athena?
Wise Athena's top competitors include Intelligence Node, Eversight and Profitero.
What products or services does Wise Athena offer?
Wise Athena offers Pricing Optimization, Trade Promotion, and Demand Prediction.
Who are Wise Athena's investors?
Wise Athena has 3 investors. Key investors include European Union, Techstars, and EIC Fund.
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