About Wise Athena
Wise Athena is a company based in Houston (United States) founded in 2013 by Octavio Hinojosa. Wise Athena has raised $20 thousand across 3 funding rounds from investors including European Union, Techstars and EIC Fund. Wise Athena offers products and services including Pricing Optimization, Trade Promotion, and Demand Prediction. Wise Athena operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others.
- Headquarter Houston, United States
- Founders Octavio Hinojosa
- SectorsTechnologyRetail
- Email••••••••
- Website wiseathena.com
- Social LinkedIn YouTube
- Total Equity Funding$20K (USD)
in 3 rounds
- Latest Funding Round$58.99K (USD), Grant
Aug 2021
- InvestorsEuropean Union
& 2 more
Products & Services of Wise Athena
Wise Athena offers a comprehensive portfolio of products and services, including Pricing Optimization, Trade Promotion, and Demand Prediction.
Tool for determining optimal pricing per SKU and region.
Software for improving promotional investments and strategies.
Platform for predicting demand and optimizing production plans.
Apps and channels of Wise Athena
its YouTube channel Wise has 811 subscribers and 30 videos.
Videos from Wise Athena
The most watched videos on Wise Athena's YouTube channel, Wise (811 subscribers). Click a video to play it here.
More on Wise.
Funding Insights of Wise Athena
Wise Athena has successfully raised a total of $20K across 3 strategic funding rounds. The most recent funding activity was a Grant round of $58.99 thousand completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20,000
- Total Rounds 3
- Last Round Grant — $58,992
- First Round $20,000
(Sep 2017)
- Investors Count 3
All 3 funding rounds of Wise Athena with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $58,992 | Grant | – | – | |
| Mar 2019 | $1.72M | Grant | – | – | |
| Sep 2017 | $20,000 | Seed | – | Techstars | – |
3 investors in total: 3 institutional.
Investors in Wise Athena
Wise Athena has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Techstars and EIC Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency and accelerator focusing on innovative startups and SMEs | – | eicfund.eu | Brussels, Belgium | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Wise Athena
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Wise Athena
7 people are tracked at Wise Athena (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Octavio Hinojosa | Co-Founder | Leadership |
Iosu Santurtun | CTO/Co-Founder | Leadership |
Alfonso Vazquez | Head of Intelligent Agents & Products, co-founder | Leadership |
Javier Ebrero Barrantes | Tech Lead | Team |
Laura Esteban | Data Engineer | Team |
Vicente Sánchez Gil | Product Manager | Team |
Fernando Gómez Pérez | Senior Data Scientist | Team |
Complete people profiles for Wise Athena
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Wise Athena
3 dated milestones of Wise Athena across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Wise Athena is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Grant, of $59K.
Competitors of Wise Athena
Wise Athena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and Profitero, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| indix.com | 2010 | Seattle, United States | $29.99M | 69 | A SaaS platform for big data product intelligence is operated. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| profitero.com | 2009 | Dun Laoghaire, Ireland | $28.21M | – | Platform offering E- Commerce analytics solutions | |
| makersights.com | 2015 | San Francisco, United States | $38.76M | 19 | Analytical software for product decisions is provided to retail brands. | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. | |
| fetcherr.io | 2018 | Netanya, Israel | $109.5M | – | Provider of price intelligence solutions for e-commerce businesses | |
| aromabit.com | 2013 | Tokyo, Japan | $6.76M | – | Odor imaging sensors are developed to visualize scent patterns. | |
| clavisinsight.com | 2007 | Dublin, Ireland | $35.43M | – | Cloud-based eCommerce Intelligence and Online Store Audit solutions |
Detailed competitors of Wise Athena
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Wise Athena
The website of Wise Athena (wiseathena.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 118.2% vs previous month
Latest news on Wise Athena
Complete news archive for Wise Athena
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Wise Athena
10 companies that operate in the same segment as Wise Athena (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Wise Athena
Wise Athena was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Wise Athena is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Wise Athena is a funded company, having raised a total of $20K across 3 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Sep 2017.
Provider of analytics software for price optimization solutions for brands. The company enables CPG companies to optimize their pricing and promotion strategies through artificial intelligence. Its proprietary algorithm analyzes sales data, predicts the pricing strategy and provides actionable insights to increase profits, analyzes competitors actions and product performance. The company offers solutions for multiple departments like production, marketing, scales, and more.
Wise Athena's top competitors include Intelligence Node, Eversight and Profitero.
Wise Athena offers Pricing Optimization, Trade Promotion, and Demand Prediction.
Wise Athena has 3 investors. Key investors include European Union, Techstars, and EIC Fund.