About 180byTwo
180byTwo is a Technology company based in Clearwater (United States) founded in 2017 by Eric Shaffer, and was acquired by MeritDirect in November 2020. It operates as an account-based marketing software solutions are provided for targeted campaigns. 180byTwo offers products and services including Audience Identification + Activation, Demand Generation + Performance Marketing, BDR + SDR-as-a-Service, Analytics + Intelligence, and Anteriad Marketing Cloud. Its focus areas include Enterprise Applications, MarketingTech and Account Based Marketing. Its legal entity is Anteriad LLC. Its competitors include Radius, Folloze, Demandbase, Madison Logic and Jabmo and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Founded in 2017 and based in Clearwater, United States, 180byTwo operates in the marketing technology sector. A platform is offered that supports data-driven decision making, customer targeting, and segmentation. Services include message delivery, omnichannel marketing, account-based strategies, and data onboarding with matching capabilities. These tools are utilized for enhanced marketing operations across various channels.
- Headquarters Clearwater, United States
- Founders Eric Shaffer
- Stage Acquired
- SectorsTechnology
- Website 180bytwo.com
- Social LinkedIn X Facebook YouTube
- Acquired by MeritDirect (Nov 2020)
- Legal Name Anteriad Llc
- Investors
- Acquired byMeritDirect
(Nov 2020)
Products & Services of 180byTwo
180byTwo offers a comprehensive portfolio of products and services, including Audience Identification + Activation, Demand Generation + Performance Marketing, BDR + SDR-as-a-Service, Analytics + Intelligence, and Anteriad Marketing Cloud.
Service for identifying and activating target business audiences.
Tools for engaging leads across marketing channels.
Outsourced services for prospecting and closing deals.
Platform for insights on marketing trends and decisions.
System for streamlining demand generation and advertising.
Apps and channels of 180byTwo
its YouTube channel Anteriad has 57 subscribers and 30 videos.
Videos from 180byTwo
The most watched videos on 180byTwo's YouTube channel, Anteriad (57 subscribers). Click a video to play it here.
More on Anteriad.
Investors in 180byTwo
180byTwo has secured backing from 1 investor. Prominent investors backing the company include MeritDirect.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Marketing solutions are provided to clients by MeritDirect. | 2000 | meritdirect.com | Rye Brook, United States |
Investor details for 180byTwo
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of 180byTwo
15 people are tracked at 180byTwo (15 in leadership).
| Name | Role | Group |
|---|---|---|
Eric Shaffer | Co-Founder | Leadership |
Jim Ogle | CFO | Leadership |
Peter Larkin | Chief Revenue Officer | Leadership |
Eric E.R. Shaffer | Chief Product Officer | Leadership |
Ray Estevez | Chief Information Officer | Leadership |
Craig Weiss | COO | Leadership |
Todd Love | Chief Commercial Officer | Leadership |
Lynn Tornabene | Chief Marketing Officer | Leadership |
Rob Sanchez | CEO | Leadership |
RK Maniyani | CTO | Leadership |
Ken Lordy | Chief Product Officer | Leadership |
Joe Martiniello | Vp, Demand And Marketing Operations, Opentext | Leadership |
Brahim Samhoud | President EMEA | Leadership |
Karie Burt | Chief Data & Privacy Officer | Leadership |
Heather Buxton | Chief People Officer | Leadership |
Complete people profiles for 180byTwo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of 180byTwo
2 dated milestones of 180byTwo across 3 years, from founding to its latest funding, stage changes and deals.
- Founded 180byTwo is founded.
- Exit Acquired by MeritDirect.
Competitors of 180byTwo
180byTwo has 8 listed competitors in our database, 6 of them funded. They include Radius, Folloze, Demandbase, Madison Logic and Jabmo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| radius.com | 1990 | San Francisco, United States | $332.76M | – | Predictive marketing and sales platform | |
| folloze.com | 2013 | San Francisco, United States | $35.64M | – | Personalized content is created and shared for B2B prospect engagement. | |
| demandbase.com | 2006 | San Francisco, United States | $320.3M | 23 | An AI-enabled account-based marketing platform is provided for businesses. | |
| madisonlogic.com | 2005 | New York, United States | – | 138 | Account-based marketing solutions are delivered via the ActivateABM platform. | |
| jabmo.com | 2014 | Madison, United States | $13.77M | 19 | Account based marketing solution | |
| engagio.com | 2015 | San Mateo, United States | $32M | 53 | Account Based B2B Marketing platform | |
| mppglobal.com | 2000 | Warrington, United Kingdom | $14.87M | 109 | Subscription management and billing software is provided for businesses. | |
| idg.com | 1964 | Boston, United States | – | 22 | Delivers market intelligence, advisory services, and events for tech markets. |
Detailed competitors of 180byTwo
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- Full competitor set
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as 180byTwo (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Frequently Asked Questions about 180byTwo
180byTwo was founded in 2017.
180byTwo is headquartered in Clearwater, United States. It is registered at Clearwater, Florida, United States.
Founded in 2017 and based in Clearwater, United States, 180byTwo operates in the marketing technology sector. A platform is offered that supports data-driven decision making, customer targeting, and segmentation. Services include message delivery, omnichannel marketing, account-based strategies, and data onboarding with matching capabilities. These tools are utilized for enhanced marketing operations across various channels.
180byTwo's top competitors include Radius, Folloze and Madison Logic.
180byTwo offers Audience Identification + Activation, Demand Generation + Performance Marketing, BDR + SDR-as-a-Service, Analytics + Intelligence, and Anteriad Marketing Cloud.
180byTwo has 1 investor. Key investors include MeritDirect.
180byTwo operates through Anteriad Llc.
Yes. 180byTwo was acquired by MeritDirect in November 2020.