About Affinity Answers
Affinity Answers is a Media & Entertainment company based in Austin (United States) founded in 2005. It operates as a social media monitoring for capturing social affinities. It operates in the Media & Entertainment and Technology sectors. Affinity Answers has raised $25 thousand across 1 funding round. The company has 19 employees. Its Indian entity Affinity Answers Private Limited reported revenue of ₹4.24 Cr. Affinity Answers offers products and services including Affinity Verified Data, Custom Audiences, and Pre-Built Personas. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Social Monitoring. Its competitors include Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Founded in 2005 and headquartered in Austin, United States, Affinity Answers operates in the social media analytics sector. Social data from over 400 million users is monitored to identify mutual affinities between brands and publishers. Fan bases on social platforms are analyzed to uncover untapped audiences as potential prospects. Services target advertisers, publishers, and ad tech firms, with integrations provided to Oracle Data Cloud and BlueKai through third-party cookie exchanges.
- Headquarters Austin, United States
- Employees 19
- SectorsMedia & EntertainmentTechnology
- Website affinityanswers.com
- Social LinkedIn X Facebook
- Legal Name Affinity Answers Private Limited
- Date of Incorporation 01 Dec, 2014
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹4.24 Cr
FY 2025 · -9% YoY
- Net Profit₹49.6 Lakh
FY 2025 · 12% margin
- EBITDA₹66.8 Lakh
FY 2025 · 16% margin
- Total Equity Funding$25K (USD)
in 1 rounds
- Latest Funding Round$25K (USD), Seed
May 2010
- Employee Count19
Associated legal entities of Affinity Answers
Affinity Answers operates through Affinity Answers Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Affinity Answers Private Limited CIN U74900KA2014FTC077499 | Active | 01 Dec 2014 | Bangalore, Karnataka | ₹4.2 Cr | 19 | 2 | View details |
Products & Services of Affinity Answers
Affinity Answers offers a comprehensive portfolio of products and services, including Affinity Verified Data, Custom Audiences, and Pre-Built Personas.
Provides consumer data for advertising based on social signals.
Creates tailored user groups for marketing campaigns quickly.
Offers ready-made profiles for targeted advertising strategies.
Funding Insights of Affinity Answers
Affinity Answers has successfully raised a total of $25K through 1 strategic funding round. The most recent funding activity was a Seed round of $25 thousand completed in May 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25,000
- Total Rounds 1
- Last Round Seed — $25,000
- First Round $25,000
(May 2010)
All 1 funding rounds of Affinity Answers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2010 | $25,000 | Seed | – | – | – |
Board of directors of Affinity Answers Private Limited (Affinity Answers)
Affinity Answers Private Limited is the primary company behind Affinity Answers. The board of Affinity Answers Private Limited currently have 2 directors; the longest-serving is Athirathnam Sundararajan, appointed in 2016. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Athirathnam Sundararajan DIN 07404725 | Whole-time director | 14 Jan 2016 | 10 yrs 9 mo | Affinity Answers Private Limited |
| Sreekanth Nagarajan DIN 06971251 | Director | 06 Oct 2022 | 4 yrs | Affinity Answers Private Limited |
People of Affinity Answers
14 people are tracked at Affinity Answers (5 in leadership, 7 in board & advisors, 2 in team); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Sree Nagarajan | CEO | Leadership |
Disney Jacob | Director, Products | Leadership |
Josh Raper | VP, Marketing | Leadership |
Mahesh Narayanan | President | Leadership |
Kissy Black | Director of Business Development | Leadership |
Sam Decker | Advisor | Board & advisors |
John Bess | Board Member | Board & advisors |
Jay Rampuria | Advisor | Board & advisors |
Rishad Tobaccowala | Advisor | Board & advisors |
Pradeep Singh | Board Member | Board & advisors |
Rich Stoddart | Board Member | Board & advisors |
Jack Klues | Board Member | Board & advisors |
Kavitha S (SK) | Senior Manager - Data Partnerships | Team |
Ryan Collins | Restaurant Research Analyst | Team |
Complete people profiles for Affinity Answers
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Affinity Answers
Figures of Affinity Answers Private Limited, the primary company behind Affinity Answers, for FY 2025. Revenue was ₹4.24 Cr (-9% year on year). Net profit was ₹49.6 Lakh (12% margin). EBITDA was ₹66.8 Lakh (16% margin). Revenue has grown at a compounded annual rate of -3% over three years and +4% over five years.
- ₹4.24 CrRevenue · FY 2025 · -9% YoY
- ₹49.6 LakhNet profit · 12% margin
- ₹66.8 LakhEBITDA · 16% margin
- ₹5 LakhPaid-up capital
- 19Employees (provident fund records)
- -3%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Affinity Answers Private Limited are on its company page.
Detailed financial statements for Affinity Answers
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Affinity Answers
2 dated milestones of Affinity Answers across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Affinity Answers is founded.
- Funding First funding round of $25K.
Competitors of Affinity Answers
Affinity Answers has 9 listed competitors in our database, 9 of them funded. They include Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| falcon.io | 2010 | Copenhagen, Denmark | $25.33M | 176 | Social media marketing platform | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| agorapulse.com | 2011 | Paris, France | $18.32M | 11 | Social media management and audience monitoring for businesses are facilitated. | |
| statsocial.com | 2012 | New York, United States | $14.72M | 20 | Social media analytics software with audience segmentation is provided. | |
| cision.com | 1867 | Chicago, United States | $2.97M | 1,407 | Cloud-based PR platform is provided for business media management. | |
| ticketfly.com | 2008 | San Francisco, United States | $87M | 124 | Cloud-based social marketing and event ticketing platform is operated. |
Detailed competitors of Affinity Answers
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Affinity Answers
The website of Affinity Answers (affinityanswers.com) receives about 2.4K visits a month.
- Monthly visits2.4K
▲ 27.9% vs previous month
Websites whose visitors overlap most with Affinity Answers. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sociallystacked.com | sociallystacked.com | 100% | – | – | – |
informationmatters.org | informationmatters.org | 62% | – | #2,772,382 | – |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Affinity Answers (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Affinity Answers
Complete news archive for Affinity Answers
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Frequently Asked Questions about Affinity Answers
Affinity Answers was founded in 2005 and raised its 1st funding round 5 years after it was founded.
Affinity Answers is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Affinity Answers is a funded company, having raised a total of $25K across 1 funding round to date. The company's 1st funding round was a Seed of $25K, raised on May 2010.
Affinity Answers has 19 employees.
The primary company behind Affinity Answers, Affinity Answers Private Limited, reported revenue of ₹4.24 Cr for FY 2025, down 9% year on year.
Founded in 2005 and headquartered in Austin, United States, Affinity Answers operates in the social media analytics sector. Social data from over 400 million users is monitored to identify mutual affinities between brands and publishers. Fan bases on social platforms are analyzed to uncover untapped audiences as potential prospects. Services target advertisers, publishers, and ad tech firms, with integrations provided to Oracle Data Cloud and BlueKai through third-party cookie exchanges.
Affinity Answers's top competitors include Falcon.io, Sprout Social and CreativeX.
Affinity Answers offers Affinity Verified Data, Custom Audiences, and Pre-Built Personas.
Affinity Answers operates through Affinity Answers Private Limited.
The legal entities of Affinity Answers currently have 2 directors, including Athirathnam Sundararajan, Sreekanth Nagarajan.