About Birdback
Birdback is a company based in London (United Kingdom) founded in 2013. It operates as a B2B. Birdback has raised $2.4 million across 1 funding round from investors including Playfair Capital, Passion Capital and #1seed. Birdback operates in a competitive market with competitors including 360insights, Cardlytics, Shopkick, AppCard and Ondot Systems, among others.
- Headquarter London, United Kingdom
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Birdback Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.4 M (USD)
in 1 rounds
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Latest Funding Round
$2.4 M (USD), Seed
Feb 06, 2014
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Investors
Playfair Capital
& 4 more
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Employee Count
Employee Count
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Funding Insights of Birdback
Birdback has successfully raised a total of $2.4M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.4 million completed in February 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.4M
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First Round
First Round
(06 Feb 2014)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2014 | Amount | Seed - Birdback | Valuation | Passion Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Birdback
Birdback has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Playfair Capital, Passion Capital and #1seed. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Pre-seed technology investments are targeted by Playfair Capital's venture fund.
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Founded Year | Domain | Location | |
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Tech focused Early stage VC Firm investing in Europe and the UK
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Founded Year | Domain | Location | |
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Tech focused seed and early stage micro VC firm investing in the UK and the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Birdback
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Birdback
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Birdback Comparisons
Competitors of Birdback
Birdback operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 360insights, Cardlytics, Shopkick, AppCard and Ondot Systems, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS platform for channel loyalty and incentive management is provided.
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| domain | founded_year | HQ Location |
Card-linked marketing solutions are provided to banks and financial institutions.
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| domain | founded_year | HQ Location |
Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers
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| domain | founded_year | HQ Location |
Loyalty program platform
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| domain | founded_year | HQ Location |
Card-linked marketing solutions are offered to banks and financial institutions.
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| domain | founded_year | HQ Location |
Analytics software solutions are provided to brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Birdback
When was Birdback founded?
Birdback was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Birdback located?
Birdback is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Birdback a funded company?
Birdback is a funded company, having raised a total of $2.4M across 1 funding round to date. The company's 1st funding round was a Seed of $2.4M, raised on Feb 06, 2014.
What does Birdback do?
Birdback, established in 2013, excels in finance and loyalty, customer engagement, offering loyalty programs, and card-linked solutions. Provides comprehensive card-linked loyalty program solutions. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
Who are the top competitors of Birdback?
Birdback's top competitors include Cardlytics, Larky and Affinity Solutions.
Who are Birdback's investors?
Birdback has 5 investors. Key investors include Playfair Capital, Passion Capital, #1seed, Luke Johnson, and Paul Norman Nikkel.