About Birdback
Birdback was a Technology company based in London (United Kingdom) founded in 2013. It provides comprehensive card-linked loyalty program solutions. It operates on a B2B model. Birdback has raised $2.4 million across 1 funding round from investors including Playfair Capital, Passion Capital and #1seed. The company is recorded as dissolved. Its focus areas include Finance and Loyalty, Customer Engagement, Loyalty Programs and Card-Linked Solutions. Its legal entity is BIRDBACK LIMITED. Its competitors include 360insights, Cardlytics, Shopkick, AppCard and Ondot Systems and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Birdback, established in 2013, excels in finance and loyalty, customer engagement, offering loyalty programs, and card-linked solutions. Provides comprehensive card-linked loyalty program solutions. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters London, United Kingdom
- SectorsTechnology
- Website birdback.com
- Social X Facebook
- Legal Name Birdback Limited
- Total Equity Funding$2.4M (USD)
in 1 rounds
- Latest Funding Round$2.4M (USD), Seed
Feb 2014
- InvestorsPlayfair Capital
& 4 more
Funding Insights of Birdback
Birdback has successfully raised a total of $2.4M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.4 million completed in February 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.4M
- Total Rounds 1
- Last Round Seed — $2.4M
- First Round $2.4M
(Feb 2014)
- Investors Count 5
All 1 funding rounds of Birdback with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2014 | $2.4M | Seed | – | Passion Capital |
5 investors in total: 3 institutional and 2 angel.
Investors in Birdback
Birdback has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Playfair Capital, Passion Capital and #1seed.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pre-seed technology investments are targeted by Playfair Capital's venture fund. | – | playfaircapital.com | London, United Kingdom | |
Tech focused Early stage VC Firm investing in Europe and the UK | – | passioncapital.com | London, United Kingdom | |
Tech focused seed and early stage micro VC firm investing in the UK and the US | – | 1seed.co.uk | London, United Kingdom | |
LJ Luke Johnson | Indian angel investor, entrepreneur, focused on early-stage startups in tech and consumer sectors. | – | unknown_d4503bc4ee77490cb | - |
PN Paul Norman Nikkel | Angel investor and entrepreneur, focused on Indian startups and tech innovation. | – | unknown_4b1385924a1d4a36a | - |
Investor details for Birdback
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Birdback
2 dated milestones of Birdback across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Birdback is founded.
- Funding First funding round of $2.4M.
Competitors of Birdback
Birdback has 9 listed competitors in our database, 8 of them funded. They include 360insights, Cardlytics, Shopkick, AppCard and Ondot Systems, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 360insights.com | 2009 | Whitby, Canada | $47.65M | – | SaaS platform for channel loyalty and incentive management is provided. | |
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| shopkick.com | 2009 | Redwood, United States | $20M | 109 | Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers | |
| appcard.com | 2011 | New York, United States | $26.5M | 64 | Loyalty program platform | |
| ondotsystems.com | 2011 | Santa Clara, United States | $51.1M | 128 | Card-linked marketing solutions are offered to banks and financial institutions. | |
| pditechnologies.com | 1983 | Alpharetta, United States | – | – | Analytics software solutions are provided to brands and retailers. | |
| larky.com | 2012 | Ann Arbor, United States | $6.9M | 10 | Coalition loyalty software is provided for financial institutions by Larky. | |
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions | |
| zinrelo.com | 2010 | Pune, India | $6.95M | – | Loyalty and referral platforms are provided for businesses. |
Detailed competitors of Birdback
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Loyalty & Engagement Platforms
10 companies that operate in the same segment as Birdback (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Birdback
Birdback was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Birdback is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Birdback is a funded company, having raised a total of $2.4M across 1 funding round to date. The company's 1st funding round was a Seed of $2.4M, raised on Feb 2014.
Birdback, established in 2013, excels in finance and loyalty, customer engagement, offering loyalty programs, and card-linked solutions. Provides comprehensive card-linked loyalty program solutions. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide. It continues to evolve, meeting industry challenges with strategic approaches.
Birdback's top competitors include Cardlytics, Larky and Affinity Solutions.
Birdback has 5 investors. Key investors include Playfair Capital, Passion Capital, #1seed, Luke Johnson, and Paul Norman Nikkel.
Birdback operates through Birdback Limited.