About Cassandra
Cassandra is a company based in Milano (Italy) founded in 2021. Cassandra has raised $2.17 million across 1 funding round from investors including Italian Founders Fund, Pitchdrive and Webranking. Cassandra offers products and services including Cassandra Software and Incrementality Testing. Cassandra operates in a competitive market with competitors including BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others.
- Headquarter Milano, Italy
- SectorsTechnology
- Website cassandra.app
- Social LinkedIn
- Legal Name Cassandra Srl
- Total Equity Funding$2.17M (USD)
in 1 rounds
- Latest Funding Round$2.17M (USD), Seed
Mar 2025
- InvestorsItalian Founders Fund
& 5 more
Products & Services of Cassandra
Cassandra offers a comprehensive portfolio of products and services, including Cassandra Software and Incrementality Testing.
AI tool for measuring and optimizing marketing ROI.
Framework to validate causal effects of marketing campaigns.
Funding Insights of Cassandra
Cassandra has successfully raised a total of $2.17M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.17 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.17M
- Total Rounds 1
- Last Round Seed — $2.17M
- First Round $2.17M
(Mar 2025)
- Investors Count 6
All 1 funding rounds of Cassandra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $2.17M | Seed | – | Italianfoundersfund.com |
6 investors in total: 4 institutional and 2 angel.
Investors in Cassandra
Cassandra has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Italian Founders Fund, Pitchdrive and Webranking.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Italian startups are supported by this founder-backed venture capital fund. | – | italianfoundersfund.com | Milan, Italy | |
Investments in early-stage tech firms and consumer brands are made. | – | manaventures.vc | San Francisco, United States | |
Early-stage venture capital firm backing founders in B2B Tech, marketplaces, and e-commerce startups. | 2017 | pitchdrive.com | Antwerp, Belgium | |
MD Marco Di Pietro | - | – | unknown_61cca2c74bd94d2d9 | - |
LL Lorenzo Lato | - | – | unknown_f7b24e8d6b85403a9 | - |
- | – | webranking.it | - |
Investor details for Cassandra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Cassandra
2 dated milestones of Cassandra across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Cassandra is founded.
- Funding First funding round of $2.2M.
Competitors of Cassandra
Cassandra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brandmaker.com | 1999 | Karlsruhe, Germany | $30M | – | SaaS-based Marketing Resource Management systems are delivered for campaign oversight. | |
| aprimo.com | 1998 | Indianapolis, United States | $46.5M | 229 | Digital assets and marketing activities are managed for businesses. | |
| getalembic.com | 2018 | San Francisco, United States | $67.45M | 46 | Alembic is recognized for providing AI-driven marketing analytics solutions. | |
| allocadia.com | 2010 | Vancouver, Canada | $30M | – | Marketing performance management platform for budgeting and planning is offered. | |
| blackwoodseven.com | 2013 | Copenhagen, Denmark | $57.84M | 36 | Media campaigns are planned and booked through a self-service platform. | |
| thinkvine.com | 2000 | Cincinnati, United States | $10.85M | 35 | Marketing campaigns are optimized across digital and traditional channels. | |
| simple.io | 2008 | Sydney, Australia | $27M | – | Marketing resources and performance are managed through a web-based platform. | |
| infinigrow.com | 2015 | Tel Aviv, Israel | $5.25M | – | AI platform utilized for real-time marketing strategy optimization. |
Detailed competitors of Cassandra
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cassandra
The website of Cassandra (cassandra.app) receives about 11.3K visits a month.
- Monthly visits11.3K
▲ 49.7% vs previous month
Websites whose visitors overlap most with Cassandra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| funnel.io | 100% | 287.3K | #158,457 | View details | |
| mgid.com | 90% | 19.6M | – | View details |
Latest news on Cassandra
Complete news archive for Cassandra
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Cassandra
10 companies that operate in the same segment as Cassandra (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Cassandra
Cassandra was founded in 2021 and raised its 1st funding round 4 years after it was founded.
Cassandra is headquartered in Milano, Italy.
Cassandra is a funded company, having raised a total of $2.17M across 1 funding round to date. The company's 1st funding round was a Seed of $2.17M, raised on Mar 2025.
Cassandra was founded in 2021 in Milano, Italy, within the AI sector focused on enterprise marketing. Solutions are delivered to support planning, budgeting, and optimization of marketing campaigns and strategies. Advertising budgets are analyzed to enhance ROI. Real-time monitoring of ad accounts is conducted to generate optimization scores. Operations target businesses seeking data-driven marketing efficiency.
Cassandra's top competitors include Alembic, BrandMaker and Aprimo.
Cassandra offers Cassandra Software and Incrementality Testing.
Cassandra has 6 investors. Key investors include Italian Founders Fund, Pitchdrive, Webranking, Mana Ventures, and Marco Di Pietro.
Cassandra operates through Cassandra Srl.