About GSM
GSM is a Technology company based in Houston (United States) founded in 1988, and was acquired by Force Marketing in March 2021. It operates as a digital marketing solutions are offered for the automotive industry. It operates on a Professional Services and Data-as-a-Service model in Technology and Transportation, Automotive & Logistics sectors. GSM offers products and services including Digital Marketing, Direct Marketing, Lifecycle Marketing, and Data Solutions. Its focus areas include Marketing, Automotive Marketing and Digital and Direct Marketing. Its competitors include Adobe, HubSpot, CarDekho, Sprinklr and SEMrush and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
GSM is established as a specialized automotive marketing company with over 30 years of experience. Services are provided in digital marketing, direct marketing, lifecycle marketing, and data solutions. Focus is placed on data-driven strategies and omnichannel solutions for customer acquisition and retention in the automotive sector. Support is extended through a dedicated customer success team offering strategic consultation.
- Headquarters Houston, United States
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Phoneβ’β’β’β’ β’β’β’β’
- Website gsmarketing.com
- Social LinkedIn
- Acquired by Force Marketing (Mar 2021)
- Investors
- Acquired byForce Marketing
(Mar 2021)
Products & Services of GSM
GSM offers a comprehensive portfolio of products and services, including Digital Marketing, Direct Marketing, Lifecycle Marketing, and Data Solutions.
Digital channels are used for targeted marketing solutions.
Consistent messaging is delivered via email and mail.
Customer engagement is maintained throughout vehicle ownership stages.
Data insights are provided for strategic marketing decisions.
Investors in GSM
GSM has secured backing from 1 investor. Prominent investors backing the company include Force Marketing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers digital advertising, streaming media, and marketing for automotive clients. | 2007 | forcemktg.com | Atlanta, United States |
Investor details for GSM
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People of GSM
7 people are tracked at GSM (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
David Logan | Vice President, Financial Services & Procurement / Director Financial Services & Procurement | Leadership |
Naresh Manaktola | Chief Executive Officer | Leadership |
Mike Pandher | Senior Vice President Of Technology | Leadership |
Kristine Smith | Director, Corporate Accounts | Leadership |
Tori Dematteo | Client Success Manager | Team |
Ryan Saunders | GM | Team |
Bethany Homsher | Sr. Client Success Manager Team Lead | Team |
Complete people profiles for GSM
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Timeline of GSM
2 dated milestones of GSM across 33 years, from founding to its latest funding, stage changes and deals.
- Founded GSM is founded.
- Exit Acquired by Force Marketing.
Competitors of GSM
GSM has 9 listed competitors in our database, 8 of them funded. They include Adobe, HubSpot, CarDekho, Sprinklr and SEMrush, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| cardekho.com | 2008 | Jaipur, India | $60M | 2,381 | Retailer of new automobiles, used vehicles, and related automotive news | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| leadsquared.com | 2011 | Bengaluru, India | $203.61M | 911 | AI-driven CRM and marketing automation platform is provided by LeadSquared. | |
| 6sense.com | 2013 | San Francisco, United States | $426M | – | Predictive intelligence is delivered for sales and marketing teams. |
Detailed competitors of GSM
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Web traffic of GSM
The website of GSM (gsmarketing.com) receives about 2K visits a month.
- Monthly visits2K
▲ 7.1% vs previous month
Top companies in MarketingTech
10 companies that operate in the same segment as GSM (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Gsm
Complete news archive for GSM
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Frequently Asked Questions about GSM
GSM was founded in 1988.
GSM is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
GSM is established as a specialized automotive marketing company with over 30 years of experience. Services are provided in digital marketing, direct marketing, lifecycle marketing, and data solutions. Focus is placed on data-driven strategies and omnichannel solutions for customer acquisition and retention in the automotive sector. Support is extended through a dedicated customer success team offering strategic consultation.
GSM offers Digital Marketing, Direct Marketing, Lifecycle Marketing, and Data Solutions.
GSM has 1 investor. Key investors include Force Marketing.
Yes. GSM was acquired by Force Marketing in March 2021.

