About Incremental
Incremental is a company based in Baltimore (United States) founded in 2019 by Haley Ulloa. Incremental has raised $18.85 million across 3 funding rounds from investors including Allen & Company, SignalFire and Construct Capital. The company has 23 employees. Incremental offers products and services including Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics. Incremental operates in a competitive market with competitors including 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others.
- Headquarter Baltimore, United States
- Employees 23
- Founders Haley Ulloa
- SectorsTechnologyMedia & Entertainment Retail
- Website incremental.com
- Social LinkedIn X Facebook
- Total Equity Funding$18.85M (USD)
in 3 rounds
- Latest Funding Round$15.5M (USD), Series A
Jan 2021
- InvestorsAllen & Company
& 4 more
- Employee Count23
Products & Services of Incremental
Incremental offers a comprehensive portfolio of products and services, including Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics.
Platform for accurate retail media performance tracking and reporting.
Tools to enhance retail media campaigns for better sales outcomes.
Service for planning and forecasting sales goals based on data.
Analytics tools to integrate commerce insights with media strategies.
Funding Insights of Incremental
Incremental has successfully raised a total of $18.85M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $15.5 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.85M
- Total Rounds 3
- Last Round Series A — $15.5M
- Investors Count 5
All 3 funding rounds of Incremental with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $15.5M | Series A | – | Construct Capital, Allen & Company | |
| Nov 2020 | $3.35M | Seed | – | SignalFire | – |
| Jan 2020 | – | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Incremental
Incremental has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Allen & Company, SignalFire and Construct Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage startups are funded by SignalFire. | – | signalfire.com | San Francisco, United States | |
Construct Capital is focused on investing in foundational industries. | – | constructcap.com | - | |
- | – | grit.vc | - | |
Wealth management firm | 1932 | alleninvestments.com | Lakeland, United States | |
The Emerson Group is engaged in supporting health, wellness, and beauty brands. | 1994 | emersongroup.com | Wayne, United States |
Investor details for Incremental
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Incremental
2 people are tracked at Incremental (2 in leadership); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
Haley Ulloa | Co-Founder | Leadership |
David Pollet | CEO | Leadership |
Complete people profiles for Incremental
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Incremental
3 dated milestones of Incremental across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Incremental is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $15.5M.
Competitors of Incremental
Incremental operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. |
Detailed competitors of Incremental
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- Full competitor set
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Web traffic of Incremental
The website of Incremental (incremental.com) receives about 9.8K visits a month.
- Monthly visits9.8K
▲ 5.9% vs previous month
Latest news on Incremental
Complete news archive for Incremental
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- Full article archive
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Similar companies to Incremental
10 companies that operate in the same segment as Incremental (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Incremental
Incremental was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Incremental is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
David Pollet is the current CEO of Incremental.
Incremental is a funded company, having raised a total of $18.85M across 3 funding rounds to date.
Incremental has 23 employees.
AI-based predictive analytics solutions for e-commerce brands. Its solutions include retail media measurement, analytics, portfolio management, and more. It helps brands measure the impact of retail media investments, optimize marketing spend, and achieve growth.
Incremental's top competitors include 4C Insights, TapClicks and Wiser.
Incremental offers Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics.
Incremental has 5 investors. Key investors include Allen & Company, SignalFire, Construct Capital, The Emerson Group, and Grit Capital Partners.