About Incremental
Incremental is a company based in Baltimore (United States) founded in 2019 by Haley Ulloa.. Incremental has raised $18.85 million across 2 funding rounds from investors including Allen & Company, SignalFire and Construct Capital. The company has 23 employees as of December 31, 2022. Incremental offers products and services including Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics. Incremental operates in a competitive market with competitors including 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others.
- Headquarter Baltimore, United States
- Employees 23 as on 31 Dec, 2022
- Founders Haley Ulloa
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Sectors
TechnologyMedia & Entertainment Retail
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18.85 M (USD)
in 2 rounds
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Latest Funding Round
$15.5 M (USD), Series A
Jan 13, 2021
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Investors
Allen & Company
& 3 more
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Employee Count
23
as on Dec 31, 2022
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Products & Services of Incremental
Incremental offers a comprehensive portfolio of products and services, including Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for accurate retail media performance tracking and reporting.
Tools to enhance retail media campaigns for better sales outcomes.
Service for planning and forecasting sales goals based on data.
Analytics tools to integrate commerce insights with media strategies.
Funding Insights of Incremental
Incremental has successfully raised a total of $18.85M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15.5 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $15.5M
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First Round
First Round
(13 Nov 2020)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series A - Incremental | Valuation | Construct Capital , Allen & Company | |
| Nov, 2020 | Amount | Seed - Incremental | Valuation | SignalFire |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Incremental
Incremental has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Allen & Company, SignalFire and Construct Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Seed and early-stage startups are funded by SignalFire.
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Founded Year | Domain | Location | |
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Construct Capital is focused on investing in foundational industries.
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Founded Year | Domain | Location | |
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Wealth management firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Incremental
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Incremental
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Incremental Comparisons
Competitors of Incremental
Incremental operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, Wiser, data.ai, AMPLYFI and TapClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Incremental
Frequently Asked Questions about Incremental
When was Incremental founded?
Incremental was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Incremental located?
Incremental is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.
Who is the current CEO of Incremental?
David Pollet is the current CEO of Incremental.
Is Incremental a funded company?
Incremental is a funded company, having raised a total of $18.85M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3.35M, raised on Nov 13, 2020.
How many employees does Incremental have?
As of Dec 31, 2022, the latest employee count at Incremental is 23.
What does Incremental do?
AI-based predictive analytics solutions for e-commerce brands. Its solutions include retail media measurement, analytics, portfolio management, and more. It helps brands measure the impact of retail media investments, optimize marketing spend, and achieve growth.
Who are the top competitors of Incremental?
Incremental's top competitors include 4C Insights, TapClicks and Wiser.
What products or services does Incremental offer?
Incremental offers Measurement and Reporting, Campaign Optimization, Scenario Planning, and Commerce Analytics.
Who are Incremental's investors?
Incremental has 4 investors. Key investors include Allen & Company, SignalFire, Construct Capital, and The Emerson Group.