About Miaozhen Systems
Miaozhen Systems is a company based in Beijing (China) founded in 2006 by Wu Minghui. Miaozhen Systems has raised $85 million across 4 funding rounds from investors including Kleiner Perkins, Primavera Capital Group and WPP. Miaozhen Systems operates in a competitive market with competitors including Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
- Headquarter Beijing, China
- Founders Wu Minghui
- SectorsMedia & Entertainment
- Website miaozhen.com
- Social LinkedIn
- Total Equity Funding$85M (USD)
in 4 rounds
- Latest Funding Round$50M (USD), Series D
May 2015
- InvestorsKleiner Perkins
& 5 more
Funding Insights of Miaozhen Systems
Miaozhen Systems has successfully raised a total of $85M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $50 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $85M
- Total Rounds 4
- Last Round Series D — $50M
- First Round $5M
(Jul 2010)
- Investors Count 6
All 4 funding rounds of Miaozhen Systems with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $50M | Series D | – | Primavera | – |
| Apr 2013 | $10M | Series C | – | CBC Capital | |
| Oct 2011 | $20M | Series B | – | Kleiner Perkins | |
| Jul 2010 | $5M | Series A | – | Redpoint Ventures | – |
6 investors in total: 6 institutional.
Investors in Miaozhen Systems
Miaozhen Systems has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Primavera Capital Group and WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in China are managed by Primavera. | 2010 | primavera-capital.com | Beijing, China | |
Venture capital firm investing in TMT & other tech sectors | – | cbc-capital.com | Beijing, China | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
TMT focused VC firm for early-stage startups | – | rpvchina.com | Beijing, China | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for Miaozhen Systems
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Miaozhen Systems
7 people are tracked at Miaozhen Systems (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Wu Minghui | Founder, CEO & Chairman | Leadership |
Jane Zhao | President | Leadership |
Peking Tan | Dean, Miaozhen Academy of Marketing Science & Vice President, Mininglamp Technology Group | Leadership |
Pei Liu | Technology Partner | Leadership |
Echo Su | National Strategy Director | Leadership |
Joe Wang | Senior Director & Head Of Sports Marketing Industry | Leadership |
Feidi R. | Senior Data Analyst | Team |
Complete people profiles for Miaozhen Systems
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Miaozhen Systems
3 dated milestones of Miaozhen Systems across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Miaozhen Systems is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series D, of $50.0M.
Competitors of Miaozhen Systems
Miaozhen Systems operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adjust.com | 2012 | Berlin, Germany | $256.1M | 149 | Cloud-based software for mobile marketing analytics is provided. | |
| flurry.com | 2005 | San Francisco, United States | $63M | – | Mobile application analytics solutions are offered by Flurry. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| mediaradar.com | 2006 | New York, United States | $6.7M | – | Advertisement sales intelligence tool |
Detailed competitors of Miaozhen Systems
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Miaozhen Systems
The website of Miaozhen Systems (miaozhen.com) receives about 29.8K visits a month.
- Monthly visits29.8K
▼ 38.4% vs previous month
Websites whose visitors overlap most with Miaozhen Systems. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| technode.com | 100% | 186.3K | #271,551 | View details | |
mi.cn | mi.cn | 98% | – | #702,295 | – |
xiaomiev.com | xiaomiev.com | 95% | – | #90,405 | – |
| baidu.com | 86% | 1.9B | #17 | View details | |
| zkj.com | 82% | 36.7K | #531,963 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Miaozhen Systems
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Miaozhen Systems
Complete news archive for Miaozhen Systems
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Miaozhen Systems
10 companies that operate in the same segment as Miaozhen Systems (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Miaozhen Systems
Miaozhen Systems was founded in 2006 and raised its 1st funding round 4 years after it was founded.
Miaozhen Systems is headquartered in Beijing, China.
Wu Minghui is the current CEO of Miaozhen Systems. They have also founded this company.
Miaozhen Systems is a funded company, having raised a total of $85M across 4 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jul 2010.
Miaozhen focuses on ad tracking, ad serving, and data management platform. Its technology gives clients an overall view on marketing campaign performance across different media sources such as web-based, social, and mobile. It provides demography, geography, and follow-up behavioral performance across the target audience. Also offers media planning systems that help to analyze online media and target audiences while devising delivering media plans in prebuy stage. Miaozhen Systems headquarters is in Beijing, with branch offices in Shanghai, Guangzhou, and Singapore. Its clients include PG, Volkswagen, LOreal, KFC, etc.
Miaozhen Systems's top competitors include Adjust, 4C Insights and Singular.
Miaozhen Systems has 6 investors. Key investors include Kleiner Perkins, Primavera Capital Group, WPP, CBC Capital, and Redpoint China Ventures.