About PRIMIS Marketing
PRIMIS Marketing is a Technology company based in Chicago (United States) founded in 2003, and was acquired by Parthenon Capital in September 2006. It operates as a database marketing and information solutions are provided through specialized platforms. PRIMIS Marketing has completed 1 acquisition, including AccuData. Its Indian entity Ing Vysya Bank Limited reported revenue of ₹2,262 Cr. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Marketing Intelligence. Its competitors include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
PRIMIS Marketing was founded in 2003 in Chicago, United States, within the database marketing sector. Solutions are delivered via brands including AccuData, Hyphos360, MarketModels, and CoReg360. Marketing data is compiled and analyzed through the AccuData platform, while information services support the direct marketing workflow with database building, hosting, maintenance, access, and insights derived from analytics and modeling.
- Headquarters Chicago, United States
- Stage Acquired
- SectorsTechnology
- Website primismarketing.com
- Social LinkedIn
- Acquired by Parthenon Capital (Sep 2006)
- Legal Name Ing Vysya Bank Limited
- Date of Incorporation 29 Mar, 1930
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹2,262 Cr
FY 2024 · 0% YoY
- Investors
- Investments & Acquisitions
- Acquired byParthenon Capital
(Sep 2006)
Associated legal entities of PRIMIS Marketing
PRIMIS Marketing operates through Ing Vysya Bank Limited, a listed company (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ing Vysya Bank Limited Listed CIN L85110KA1930PLC000124 | Amalgamated | 29 Mar 1930 | Bangalore, Karnataka | ₹2,262 Cr | – | 11 | View details |
Investors in PRIMIS Marketing
PRIMIS Marketing has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Parthenon Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity fund. | – | parthenoncapital.com | Boston, United States |
Investor details for PRIMIS Marketing
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Board of directors of Ing Vysya Bank Limited (PRIMIS Marketing)
Ing Vysya Bank Limited is the primary company behind PRIMIS Marketing. The board of Ing Vysya Bank Limited currently have 11 directors; the longest-serving is Maddali Venkata Satya Apparao, appointed in 2007. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Maddali Venkata Satya Apparao DIN 00484877 | Company Secretary | 27 Jul 2007 | 19 yrs 2 mo | Ing Vysya Bank Limited |
| Santosh Desai DIN 01237902 | Director | 29 Apr 2008 | 18 yrs 5 mo | Ing Vysya Bank Limited |
| Meleveetil Damodaran DIN 02106990 | Director | 21 Jul 2008 | 18 yrs 2 mo | Ing Vysya Bank Limited |
| Vaughn Nigel Richtor DIN 00698356 | Director | 01 Jun 2009 | 17 yrs 4 mo | Ing Vysya Bank Limited |
| Vikram Talwar DIN 00416236 | Director | 20 Dec 2010 | 15 yrs 10 mo | Ing Vysya Bank Limited |
| Mark Edwin Newman DIN 03518417 | Director | 20 Apr 2011 | 15 yrs 6 mo | Ing Vysya Bank Limited |
| Jayant Mehrotra DIN 07681406 | CFO | 29 Apr 2014 | 12 yrs 5 mo | Ing Vysya Bank Limited |
| Alka Marezban Bharucha DIN 00114067 | Additional Director | 25 Jun 2014 | 12 yrs 3 mo | Ing Vysya Bank Limited |
| Adrianus Johannes Antonius Kas DIN 06853983 | Additional Director | 25 Jun 2014 | 12 yrs 3 mo | Ing Vysya Bank Limited |
| Kewal Kundanlal Handa DIN 00056826 | Additional Director | 12 Aug 2014 | 12 yrs 2 mo | Ing Vysya Bank Limited |
| David Han Lee Yong DIN 07015440 | Additional Director | 10 Nov 2014 | 11 yrs 11 mo | Ing Vysya Bank Limited |
Financials of PRIMIS Marketing
Figures of Ing Vysya Bank Limited, the primary company behind PRIMIS Marketing, for FY 2024. Revenue was ₹2,262 Cr (0% year on year). Revenue has grown at a compounded annual rate of +7% over three years and +4% over five years.
- ₹2,262 CrRevenue · FY 2024 · 0% YoY
- ₹192 CrPaid-up capital
- +7%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ing Vysya Bank Limited are on its company page.
Detailed financial statements for PRIMIS Marketing
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Investments & Acquisitions by PRIMIS Marketing
PRIMIS Marketing has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AccuData.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Big data integrated marketing technologies and solutions are provided. | accudata.com | Fort Myers, United States | 1991 | Jun 2003 | •••• |
Complete acquisition details for PRIMIS Marketing
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Timeline of PRIMIS Marketing
3 dated milestones of PRIMIS Marketing across 3 years, from founding to its latest funding, stage changes and deals.
- Founded PRIMIS Marketing is founded.
- Acquisition Acquires AccuData.
- Exit Acquired by Parthenon Capital.
Competitors of PRIMIS Marketing
PRIMIS Marketing has 10 listed competitors in our database, 9 of them funded. They include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of PRIMIS Marketing
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Top companies in MarketingTech
10 companies that operate in the same segment as PRIMIS Marketing (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Primis Marketing
Complete news archive for PRIMIS Marketing
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Frequently Asked Questions about PRIMIS Marketing
PRIMIS Marketing was founded in 2003.
PRIMIS Marketing is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
The primary company behind PRIMIS Marketing, Ing Vysya Bank Limited, reported revenue of ₹2,262 Cr for FY 2024, down 0% year on year.
PRIMIS Marketing was founded in 2003 in Chicago, United States, within the database marketing sector. Solutions are delivered via brands including AccuData, Hyphos360, MarketModels, and CoReg360. Marketing data is compiled and analyzed through the AccuData platform, while information services support the direct marketing workflow with database building, hosting, maintenance, access, and insights derived from analytics and modeling.
PRIMIS Marketing's top competitors include 4C Insights, TapClicks and InMarket.
PRIMIS Marketing has made 1 acquisition, including AccuData.
PRIMIS Marketing has 1 investor. Key investors include Parthenon Capital.
PRIMIS Marketing operates through Ing Vysya Bank Limited.
Yes. PRIMIS Marketing was acquired by Parthenon Capital in September 2006.
The legal entities of PRIMIS Marketing currently have 11 directors, including Mark Edwin Newman, Vikram Talwar, Vaughn Nigel Richtor and others.