About Sellf
Sellf is a company based in Roncade (Italy) founded in 2013 was acquired by ForceManager in September 2018. Sellf has raised $518.7 thousand across 3 funding rounds from investors including ForceManager, H-FARM and P101. Sellf offers products and services including Mobile CRM, CRM in the Cloud, and Sage Copilot. Sellf operates in a competitive market with competitors including Salesforce, HubSpot, SugarCRM, CallidusCloud and Freshworks, among others.
- Headquarter Roncade, Italy
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website sellfapp.com
- Social LinkedIn X Facebook
- Acquired by ForceManager (Sep 2018)
- Total Equity Funding$518.7K (USD)
in 3 rounds
- Latest Funding Round$418.7K (USD), Seed
Dec 2016
- InvestorsForceManager
& 5 more
- Acquired byForceManager
(Sep 2018)
Products & Services of Sellf
Sellf offers a comprehensive portfolio of products and services, including Mobile CRM, CRM in the Cloud, and Sage Copilot.
Mobile app for tracking sales activities and visits.
Cloud platform for managing B2B sales opportunities.
AI for generating sales insights and deal analysis.
Funding Insights of Sellf
Sellf has successfully raised a total of $518.7K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $418.7 thousand completed in December 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $518,696
- Total Rounds 3
- Last Round Seed β $418,696
- Investors Count 5
All 3 funding rounds of Sellf with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | $418,696 | Seed | β | β | |
| Jul 2015 | $100,000 | Seed | β | β | |
| Aug 2013 | – | Seed | β | β |
6 investors in total: 6 institutional.
Investors in Sellf
Sellf has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include ForceManager, H-FARM and P101.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are made in innovative early-stage companies. | 2015 | p101.it | Milan, Italy | |
- | – | atlanteseed.tcc.mode | - | |
Startup acceleration is offered for growth-stage and connected car ventures. | – | impact-accelerator.com | Madrid, Spain | |
Seed-stage tech-focused micro-VC funding companies in Italy | – | cii2.com | Milan, Italy | |
Digital business services are provided by H-FARM in technology sector. | 2005 | h-farm.com | Roncade, Italy | |
Mobile CRM and field sales management software is offered. | 2011 | forcemanager.com | Barcelona, Spain |
Investor details for Sellf
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Sellf
1 people are tracked at Sellf (1 in leadership).
| Name | Role | Group |
|---|---|---|
Catherine Ohara | CEO | Leadership |
Complete people profiles for Sellf
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sellf
4 dated milestones of Sellf across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Sellf is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $419K.
- Exit Acquired by ForceManager.
Competitors of Sellf
Sellf operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, HubSpot, SugarCRM, CallidusCloud and Freshworks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| salesforce.com | 1999 | San Francisco, United States | $52M | 76,453 | Cloud-based CRM and collaboration solutions are provided for enterprises. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| sugarcrm.com | 2004 | Cupertino, United States | $152.49M | 291 | AI-based open-source CRM software is offered for customer lifecycle collaboration. | |
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| pipedrive.com | 2010 | Tallinn, Estonia | $90.32M | 370 | CRM platform with visual sales pipeline is provided for businesses. | |
| creatio.com | 2002 | Boston, United States | $272.78M | – | A cloud-based platform for CRM and low-code automation is provided. | |
| sellsy.com | 2009 | La Rochelle, France | $71.51M | – | Cloud-based CRM, ERP, and marketing software is provided for SMBs. | |
| rdstation.com | 2011 | Florianopolis, Brazil | $50M | – | Digital marketing automation solution |
Detailed competitors of Sellf
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sellf
Websites that share an audience with Sellf (sellfapp.com).
Websites whose visitors overlap most with Sellf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ideastartup.it | ideastartup.it | 100% | – | – | β |
ninjamarketing.it | ninjamarketing.it | 76% | – | #2,019,859 | β |
| businessnewsdaily.com | 76% | 339K | #176,370 | View details | |
launchpad.37signals.com | launchpad.37signals.com | 76% | – | – | β |
Latest news on Sellf
Complete news archive for Sellf
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sellf
10 companies that operate in the same segment as Sellf (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Sellf
Sellf was founded in 2013.
Sellf is headquartered in Roncade, Italy. It is registered at Roncade, Veneto, Italy.
Sellf is a funded company, having raised a total of $518.7K across 3 funding rounds to date.
Sellf was founded in 2013 in Roncade, Italy, and operates in the CRM sector. A mobile-first platform is provided to enable updates on sales progress after meetings or calls. Information such as call logs, metrics, contacts, todos, emails, and appointments is automatically collected for an overview of activities. Task reminders are included, with pricing based on subscriptions. Major clients encompass Spacious, AFC, and Realtor.
Sellf's top competitors include HubSpot, Salesforce and Freshworks.
Sellf offers Mobile CRM, CRM in the Cloud, and Sage Copilot.
Sellf has 6 investors. Key investors include ForceManager, H-FARM, P101, Atlante Seed, and IMPACT Accelerator.
Yes. Sellf was acquired by ForceManager in September 2018.

