Siteimprove

Copenhagen, Denmark Founded: 2003 • Age: 23 yrs Acquired By Nordic Capital
Website SEO, accessibility, and analytics tools are provided.
Annual revenue - Latest available
Total funding $55.0M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Siteimprove

Siteimprove is a company based in Copenhagen (Denmark) founded in 2003 was acquired by Nordic Capital in September 2020. Siteimprove has raised $55 million across 2 funding rounds from investors including European Union, Summit Partners and Nordic Capital. Siteimprove has completed 1 acquisition, including MarketMuse. Siteimprove operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.

  • Headquarter Copenhagen, Denmark
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $55 M (USD)

    in 2 rounds

  • Latest Funding Round
    $300.94 K (USD), Grant

    Nov 01, 2017

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Nordic Capital

    (Sep 04, 2020)

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People of Siteimprove

Headcount 500-1000
Employee Profiles 166
Board Members and Advisors 4
Employee Profiles
People
Anna Twinem
Enterprise Account Executive
People
Katie Charal
Senior Marketing Manager
People
Guy McWilliam
Vice President, Global Channels And Technology Alliances
People
Martin Fitzpatrick
Chief Financial Officer

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Board Members and Advisors
people
Fredrik Näslund
Board Member
people
Morten Ebbesen
Board Member
people
Philipp Krispin
Board Member
people
John Damgaard
Chairman

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Funding Insights of Siteimprove

Siteimprove has successfully raised a total of $55M across 2 strategic funding rounds. The most recent funding activity was a Grant round of $300.94 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Siteimprove

Siteimprove has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Summit Partners and Nordic Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Summit Partners is recognized as a growth equity investment firm.
Locked Locked Locked
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Investor details for Siteimprove

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Siteimprove

Siteimprove has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MarketMuse.

Investments
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Investment portfolio details for Siteimprove

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Content marketing is optimized through keyword analysis and semantic tools.
Locked Locked 2013 Locked
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Complete acquisition details for Siteimprove

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Siteimprove

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Detailed financials for Siteimprove

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Siteimprove Comparisons

Siteimprove Primary company
Description
Website SEO, accessibility, and analytics tools are provided...
Location
Copenhagen, Denmark
Founded Year
2003
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Siteimprove

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Siteimprove

Siteimprove operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.

Company Name Domain Founded year HQ Location Description
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Provider of AI-powered customer relationship management software
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Multi-channel online marketing tools are provided for small businesses.
Locked Locked Locked
AI-powered platform manages marketing creatives and customer journeys.
Locked Locked Locked
Sales, CRM, and email marketing automation software is provided.
Locked Locked Locked
Cloud-based business process management suite solutions are delivered.
Locked Locked Locked
Cloud-based social media monitoring and analytics are offered for businesses.
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Detailed competitors of Siteimprove

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Siteimprove

SmartRent taps Shane Paladin as CEO
Seekingalpha1 year ago
MarketMuse Acquired By Siteimprove
Searchenginejournal1 year ago
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Complete news archive for Siteimprove

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Siteimprove

Siteimprove was founded in 2003 and raised its 1st funding round 12 years after it was founded.

Siteimprove is headquartered in Copenhagen, Denmark.

Siteimprove is a funded company, having raised a total of $55M across 2 funding rounds to date.

Siteimprove was founded in 2003 in Copenhagen, Denmark, within the digital optimization sector. Tools for web accessibility, analytics, quality assurance, performance monitoring, SEO audits, and adherence to web policy standards are offered. Add-ons including a PDF checker and feedback plug-in are available. A website scanning tool is utilized to detect issues for WCAG 2.0 compliance at selected levels, with detailed fix explanations provided.

Siteimprove's top competitors include HubSpot, Constant Contact and Adobe.

Siteimprove has made 1 acquisition, including MarketMuse.

Siteimprove has 3 investors. Key investors include European Union, Summit Partners, and Nordic Capital.

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