About Siteimprove
Siteimprove is a Technology company based in Copenhagen (Denmark) founded in 2003, and was acquired by Nordic Capital in September 2020. It operates as a website SEO, accessibility, and analytics tools are provided. Siteimprove has raised $55 million across 2 funding rounds from investors including European Union, Summit Partners and Nordic Capital. Siteimprove has completed 1 acquisition, including MarketMuse. Its website siteimprove.com draws about 192 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing. Its competitors include HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Siteimprove was founded in 2003 in Copenhagen, Denmark, within the digital optimization sector. Tools for web accessibility, analytics, quality assurance, performance monitoring, SEO audits, and adherence to web policy standards are offered. Add-ons including a PDF checker and feedback plug-in are available. A website scanning tool is utilized to detect issues for WCAG 2.0 compliance at selected levels, with detailed fix explanations provided.
- Headquarters Copenhagen, Denmark
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website siteimprove.com
- Social LinkedIn X Facebook YouTube
- Acquired by Nordic Capital (Sep 2020)
- Total Equity Funding$55M (USD)
in 2 rounds
- Latest Funding Round$300.94K (USD), Grant
Nov 2017
- InvestorsEuropean Union
& 2 more
- Investments & Acquisitions
- Acquired byNordic Capital
(Sep 2020)
Apps and channels of Siteimprove
its YouTube channel Siteimprove has 385 subscribers and 30 videos.
Videos from Siteimprove
The most watched videos on Siteimprove's YouTube channel, Siteimprove (385 subscribers). Click a video to play it here.
More on Siteimprove.
Funding Insights of Siteimprove
Siteimprove has successfully raised a total of $55M across 2 strategic funding rounds. The most recent funding activity was a Grant round of $300.94 thousand completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55M
- Total Rounds 2
- Last Round Grant — $300,937
- First Round $55M
(Dec 2015)
- Investors Count 2
All 2 funding rounds of Siteimprove with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $300,937 | Grant | – | – | |
| Dec 2015 | $55M | Private Equity Round | – | Summit Partners | – |
3 investors in total: 3 institutional.
Investors in Siteimprove
Siteimprove has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Summit Partners and Nordic Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
- | – | nordiccapital.com | - | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Siteimprove
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Siteimprove
170 people are tracked at Siteimprove (47 in leadership, 4 in board & advisors, 119 in team).
| Name | Role | Group |
|---|---|---|
Guy McWilliam | Vice President, Global Channels And Technology Alliances | Leadership |
Martin Fitzpatrick | Chief Financial Officer | Leadership |
Martin M Fitzpatrick | CFO | Leadership |
Neil Shah | Vice President Of Product Marketing | Leadership |
Di Leeson | Senior Director Grc, Security At Siteimprove | Leadership |
Kaitlyn Rohrer | Legal Director | Leadership |
Andrew Sauceman | Sr. Director Of Global Business Development | Leadership |
Nayaki Nayyar | Chief Executive Officer | Leadership |
Christy Marble | Chief Marketing Officer | Leadership |
Lotus Child | Creatie Director | Leadership |
Kalvin Brite | Senior Vice President of Product | Leadership |
Richard Reynolds | Vice President Of Information Security | Leadership |
Robbie Roberts | Chief Information Officer | Leadership |
Gary Higgins | Chief Revenue Officer | Leadership |
Mark Stone | Senior Director Of Technical Program Management | Leadership |
Cameron Gallacher | Director Of Product Design | Leadership |
Phillip Homer | Vice President Information Technology Operations | Leadership |
Morten Friis | Product Unit Director | Leadership |
Kristian Kappel | Product Line Director, Inclusivity And Content Experience | Leadership |
Alex Brolick | Vice President Of Revenue Operations | Leadership |
150 more people are available in the full profile.
Complete people profiles for Siteimprove
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Siteimprove
Siteimprove has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MarketMuse.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Content marketing is optimized through keyword analysis and semantic tools. | marketmuse.com | Boston, United States | 2013 | Oct 2024 | •••• |
Complete acquisition details for Siteimprove
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Siteimprove
5 dated milestones of Siteimprove across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Siteimprove is founded.
- Funding First funding round of $55.0M.
- Funding Latest funding round, Grant, of $301K.
- Exit Acquired by Nordic Capital.
- Acquisition Acquires MarketMuse.
Competitors of Siteimprove
Siteimprove has 10 listed competitors in our database, 8 of them funded. They include HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| freshworks.com | 2010 | San Mateo, United States | $400.05M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| meltwater.com | 2001 | San Francisco, United States | – | 1 | Cloud-based social media monitoring and analytics are offered for businesses. | |
| integrate.com | 2010 | Phoenix, United States | $60.58M | 293 | Marketing campaigns are managed via a SaaS platform for professionals. | |
| 6sense.com | 2013 | San Francisco, United States | $426M | – | Predictive intelligence is delivered for sales and marketing teams. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| exacttarget.com | 2000 | Indianapolis, United States | $228.59M | 1,554 | Multichannel marketing automation is delivered via ExactTarget's platform. |
Detailed competitors of Siteimprove
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Siteimprove
The website of Siteimprove (siteimprove.com) receives about 192.2K visits a month and ranks #159,828 among all websites worldwide, #1,531 in Graphics Multimedia and Web Design.
- Monthly visits192.2K
▲ 9.2% vs previous month
- Unique visitors66.9K
per month
- Global rank#159,828
among all websites
- Category rank#1,531
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate38%
- Pages per visit6.9
- Average visit4 min 57 sec
- DevicesDesktop 69% · Mobile 31%
Websites whose visitors overlap most with Siteimprove. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
joedolson.com | joedolson.com | 100% | – | #2,373,450 | – |
| accessibe.com | 95% | 197.2K | #258,668 | View details | |
| diffily.com | 93% | – | #7,532,740 | View details | |
| zivtech.com | 90% | – | #6,433,828 | View details | |
boagworld.com | boagworld.com | 90% | – | #1,290,012 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Siteimprove
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Siteimprove (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Siteimprove
Complete news archive for Siteimprove
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Siteimprove
Siteimprove was founded in 2003 and raised its 1st funding round 12 years after it was founded.
Siteimprove is headquartered in Copenhagen, Denmark.
Siteimprove is a funded company, having raised a total of $55M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $55M, raised on Dec 2015.
Siteimprove was founded in 2003 in Copenhagen, Denmark, within the digital optimization sector. Tools for web accessibility, analytics, quality assurance, performance monitoring, SEO audits, and adherence to web policy standards are offered. Add-ons including a PDF checker and feedback plug-in are available. A website scanning tool is utilized to detect issues for WCAG 2.0 compliance at selected levels, with detailed fix explanations provided.
Siteimprove's top competitors include HubSpot, Constant Contact and Adobe.
Siteimprove has made 1 acquisition, including MarketMuse.
Siteimprove has 3 investors. Key investors include European Union, Summit Partners, and Nordic Capital.
Yes. Siteimprove was acquired by Nordic Capital in September 2020.
The website of Siteimprove receives about 192 thousand visits a month and ranks #159,828 among all websites worldwide.