About The Orange Cup
The Orange Cup is a Media & Entertainment company based in Mumbai (India) founded in 2019 by Sampath Kolanukonda and Akshay Deshmukh. It operates as an influencer marketing platform connecting brands with various influencers is offered. It operates in the Media & Entertainment and Technology sectors. Its Indian entity Orangecup Services Private Limited reported revenue of ₹20.2 Lakh. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its competitors include BitStar, Opendorse, CreatorIQ, Adly and Partipost and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
The Orange Cup was founded in 2019 in Mumbai, India, as a provider of an influencer marketing platform. A marketplace is operated to link brands with macro and micro influencers, including celebrities, TV stars, singers, and social media personalities from Instagram, YouTube, Facebook, and TikTok. Services facilitate connections for clients such as Bass Culture, 7Entertainment, and Big String in the digital marketing sector.
- Headquarters Mumbai, India
- Founders Sampath Kolanukonda, Akshay Deshmukh
- SectorsMedia & EntertainmentTechnology
- Phone•••• ••••
- Website theorangecup.com
- Social LinkedIn X Facebook
- Legal Name Orangecup Services Private Limited
- Date of Incorporation 30 May, 2019
- Jurisdiction Aurangabad, Maharashtra, India
- Annual Revenue₹20.2 Lakh
FY 2021 · -35% YoY
- Net Profit₹1.3 Lakh
FY 2021 · 6% margin
- EBITDA₹2.2 Lakh
FY 2021 · 11% margin
Associated legal entities of The Orange Cup
The Orange Cup operates through Orangecup Services Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Orangecup Services Private Limited CIN U22221MH2019PTC326113 | Active | 30 May 2019 | Aurangabad, Maharashtra | ₹0.2 Cr | – | 2 | View details |
Board of directors of Orangecup Services Private Limited (The Orange Cup)
Orangecup Services Private Limited is the primary company behind The Orange Cup. The board of Orangecup Services Private Limited currently have 2 directors; the longest-serving is Akshay Anil Deshmukh, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Akshay Anil Deshmukh DIN 08468117 | Director | 30 May 2019 | 7 yrs 4 mo | Orangecup Services Private Limited |
| Kolanukonda Sampath DIN 08468118 | Director | 30 May 2019 | 7 yrs 4 mo | Orangecup Services Private Limited |
People of The Orange Cup
2 people are tracked at The Orange Cup (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for The Orange Cup
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Orange Cup
Figures of Orangecup Services Private Limited, the primary company behind The Orange Cup, for FY 2021. Revenue was ₹20.2 Lakh (-35% year on year). Net profit was ₹1.3 Lakh (6% margin). EBITDA was ₹2.2 Lakh (11% margin).
- ₹20.2 LakhRevenue · FY 2021 · -35% YoY
- ₹1.3 LakhNet profit · 6% margin
- ₹2.2 LakhEBITDA · 11% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Orangecup Services Private Limited are on its company page.
Detailed financial statements for The Orange Cup
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of The Orange Cup
The Orange Cup has 10 listed competitors in our database, 10 of them funded. They include BitStar, Opendorse, CreatorIQ, Adly and Partipost, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bitstar.tokyo | 2014 | Tokyo, Japan | $22.67M | – | BitStar is engaged in supporting creators and businesses with influencer marketing and content production. | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. | |
| partipost.com | 2016 | Singapore | $12M | – | Brands are connected with influencers via a marketing platform. | |
| linqia.com | 2012 | San Francisco, United States | $3.48M | 93 | Brands are connected with influencers on social channels by Linqia. | |
| superordinary.co | 2017 | Shanghai, China | $58M | – | Brands and creators are connected through an online marketplace. | |
| tapinfluence.com | 2009 | Boulder, United States | $22.87M | – | Influencer marketing programs are automated via a cloud-based platform. | |
| hyprbrands.com | 2013 | Manhattan, United States | $14.6M | – | Audience demographics for niche influencers are provided programmatically. | |
| boksi.com | 2018 | Helsinki, Finland | $9.85M | – | Influencer marketplace platform connecting brands to content creators. |
Detailed competitors of The Orange Cup
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as The Orange Cup (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about The Orange Cup
The Orange Cup was founded in 2019.
The Orange Cup is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind The Orange Cup, Orangecup Services Private Limited, reported revenue of ₹20.2 Lakh for FY 2021, down 35% year on year.
The Orange Cup was founded in 2019 in Mumbai, India, as a provider of an influencer marketing platform. A marketplace is operated to link brands with macro and micro influencers, including celebrities, TV stars, singers, and social media personalities from Instagram, YouTube, Facebook, and TikTok. Services facilitate connections for clients such as Bass Culture, 7Entertainment, and Big String in the digital marketing sector.
The Orange Cup operates through Orangecup Services Private Limited.
The legal entities of The Orange Cup currently have 2 directors, including Akshay Anil Deshmukh, Kolanukonda Sampath.