About BaxterBoo
BaxterBoo is a Consumer company based in Centennial (United States) founded in 2006. It operates as an online-first retailer for dog and cat products. BaxterBoo has raised $750 thousand across 1 funding round. Its website baxterboo.com draws about 58 thousand monthly visits. BaxterBoo offers products and services including Dog Food, Dog Treats, Cat Food, Dog Toys, and Pet Clothing. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is BAXTERBOO, INC. Its competitors include Chewy, Petopia, PetCareRx, Petfooddirect and BarkShop and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Baxterboo is an online-first pets retailer that offers pet care products for dogs and cats in the United States. It offers beds, boots and shoes, bowls and diners, carriers, clothes, coats, collars, costumes, crates, dresses, fashion accessories, gates, goggles, grooming, harnesses, home décor, hoodies, houses and pens, leashes, ramps and stairs, sports team gear, strollers, and toys. The company also offers dog training, travel, treats, and health products; and cat toys and treats. Owned by Incuboom, Inc.
- Headquarters Centennial, United States
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Website baxterboo.com
- Social X Facebook Instagram YouTube
- Legal Name Baxterboo, Inc.
- Total Equity Funding$750K (USD)
in 1 rounds
- Latest Funding Round$750K (USD), Seed
Jun 2012
Products & Services of BaxterBoo
BaxterBoo offers a comprehensive portfolio of products and services, including Dog Food, Dog Treats, Cat Food, Dog Toys, and Pet Clothing.
Nutritional food options for dogs including dry and wet varieties
Snacks like jerky and chews for dog rewards and training
Variety of food for cats including dry and wet formulas
Interactive and chew toys to engage and entertain dogs
Clothes and accessories for pets like harnesses and costumes
Apps and channels of BaxterBoo
its YouTube channel BaxterBooPets has 1.74K subscribers and 30 videos.
Videos from BaxterBoo
The most watched videos on BaxterBoo's YouTube channel, BaxterBooPets (1.74K subscribers). Click a video to play it here.
More on BaxterBooPets.
Funding Insights of BaxterBoo
BaxterBoo has successfully raised a total of $750K through 1 strategic funding round. The most recent funding activity was a Seed round of $750 thousand completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $750,000
- Total Rounds 1
- Last Round Seed — $750,000
- First Round $750,000
(Jun 2012)
All 1 funding rounds of BaxterBoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $750,000 | Seed | – | – | – |
Timeline of BaxterBoo
2 dated milestones of BaxterBoo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BaxterBoo is founded.
- Funding First funding round of $750K.
Competitors of BaxterBoo
BaxterBoo has 9 listed competitors in our database, 4 of them funded. They include Chewy, Petopia, PetCareRx, Petfooddirect and BarkShop, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chewy.com | 2011 | Dania Beach, United States | – | 19,400 | Pet supplies are retailed online by this company. | |
| petopia.com | 1999 | San Francisco, United States | $111M | – | Online retailer of pet products and supplies | |
| petcarerx.com | 1998 | Lynbrook, United States | – | 60 | Pet supplies and medications are retailed online by PetCareRx. | |
| petfooddirect.com | 1999 | Plymouth Meeting, United States | $28M | – | Online pet products and supplies are retailed by Petfooddirect. | |
| barkshop.com | 2013 | New York, United States | – | 686 | An e-commerce store specializing in high-quality pet products and supplies. | |
| healthyspot.com | 2007 | Los Angeles, United States | $9.2M | – | Supplies dog care products | |
| r2ppet.com | 2007 | Pleasanton, United States | – | – | Manufacturer of pet durables | |
| nelsonwholesale.com | 1947 | Brownwood, United States | – | 146 | Wholesale supplier of farm, home, and pet products to vendors and retailers. | |
| onlynaturalpet.com | 2004 | Boulder, United States | $6.94M | – | Natural pet care products retailer |
Detailed competitors of BaxterBoo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BaxterBoo
The website of BaxterBoo (baxterboo.com) receives about 57.8K visits a month and ranks #398,966 among all websites worldwide, #3,024 in Pet Food and Supplies.
- Monthly visits57.8K
▼ 12.1% vs previous month
- Unique visitors33.5K
per month
- Global rank#398,966
among all websites
- Category rank#3,024
Pets and Animals · Pet Food and Supplies
- Bounce rate44%
- Pages per visit4.2
- Average visit1 min 30 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with BaxterBoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| poshpuppyboutique.com | 100% | 29K | #1,275,187 | View details | |
funnyfur.com | funnyfur.com | 97% | – | #2,149,602 | – |
spoiledsweetpets.com | spoiledsweetpets.com | 96% | – | – | – |
poochieheaven.com | poochieheaven.com | 96% | – | – | – |
yuppypuppyboutique.com | yuppypuppyboutique.com | 90% | – | #5,646,333 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BaxterBoo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as BaxterBoo (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about BaxterBoo
BaxterBoo was founded in 2006 and raised its 1st funding round 6 years after it was founded.
BaxterBoo is headquartered in Centennial, United States. It is registered at Centennial, Colorado, United States.
BaxterBoo is a funded company, having raised a total of $750K across 1 funding round to date. The company's 1st funding round was a Seed of $750K, raised on Jun 2012.
Baxterboo is an online-first pets retailer that offers pet care products for dogs and cats in the United States. It offers beds, boots and shoes, bowls and diners, carriers, clothes, coats, collars, costumes, crates, dresses, fashion accessories, gates, goggles, grooming, harnesses, home décor, hoodies, houses and pens, leashes, ramps and stairs, sports team gear, strollers, and toys. The company also offers dog training, travel, treats, and health products; and cat toys and treats. Owned by Incuboom, Inc.
BaxterBoo's top competitors include Chewy, Petopia and Only Natural Pet.
BaxterBoo offers Dog Food, Dog Treats, Cat Food, Dog Toys, and Pet Clothing.
BaxterBoo operates through Baxterboo, Inc..