About Bright Planet Pet
Bright Planet Pet is a company based in Bloomington (United States) founded in 2020 by David Ellison was acquired by Archway in July 2025. Bright Planet Pet offers products and services including Better Bac'n Chews, Better Bully Chews, Better Burg'r Plant-Based Dog Treats, Better Brat Plant-Based Dog Treats, and Better Bac'n Plant-Based Dog Treats. Bright Planet Pet operates in a competitive market with competitors including PawTree, Bond Pets, PawCo and Petipet, among others.
Products & Services of Bright Planet Pet
Bright Planet Pet offers a comprehensive portfolio of products and services, including Better Bac'n Chews, Better Bully Chews, Better Burg'r Plant-Based Dog Treats, Better Brat Plant-Based Dog Treats, and Better Bac'n Plant-Based Dog Treats.
Plant-based chews offering savory flavor for dogs without animal proteins.
Vegan chews designed for dogs, focusing on health and sustainability.
Plant-based treats mimicking burger flavors for canine enjoyment.
Eco-friendly treats providing brat-like taste without meat ingredients.
Sustainable dog treats with bacon flavor made from plant sources.
Funding Insights of Bright Planet Pet
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Bright Planet Pet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | – | Seed | – | Purina | – |
2 investors in total: 2 institutional.
Investors in Bright Planet Pet
Bright Planet Pet has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Purina and Archway.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pet food products are provided through an internet-first brand. | 1894 | purina.com | St. Louis, United States | |
Pet food and treats are produced by Archway for dogs and cats. | – | archwaypet.com | Chicago, USA |
Investor details for Bright Planet Pet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bright Planet Pet
1 people are tracked at Bright Planet Pet (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Ellison | Co-Founder | Leadership |
Complete people profiles for Bright Planet Pet
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Timeline of Bright Planet Pet
3 dated milestones of Bright Planet Pet across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Bright Planet Pet is founded.
- Funding First funding round.
- Exit Acquired by Archway.
Competitors of Bright Planet Pet
Bright Planet Pet operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PawTree, Bond Pets, PawCo and Petipet, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pawtree.com | 2012 | Southlake, United States | $31.05M | – | Multi-category pet care products are offered through an internet-first brand. | |
| bondpets.com | 2015 | Boulder, United States | $19.82M | – | Plant-based vegan pet food is provided via an online platform. | |
| mypawco.com | 2021 | San Francisco, United States | $2M | – | Plant-based dog food is offered online by PawCo. | |
| petipetfood.com | 2017 | Chicago, United States | – | – | Petipet offers natural plant-based treats and functional snacks for dogs. |
Detailed competitors of Bright Planet Pet
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Bright Planet Pet
The website of Bright Planet Pet (brightplanetpet.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 39.5% vs previous month
Latest news on Bright Planet Pet
Complete news archive for Bright Planet Pet
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
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Similar companies to Bright Planet Pet
10 companies that operate in the same segment as Bright Planet Pet (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Bright Planet Pet
Bright Planet Pet was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Bright Planet Pet is headquartered in Bloomington, United States. It is registered at Bloomington, Indiana, United States.
Bright Planet Pet was established in 2020 in Bloomington, United States, within the pet food sector. Sustainable ingredients are utilized in plant-based dog treats to lower carbon emissions. Flavors such as BBQ chicken and burgers are provided. Recyclable packaging is sourced locally to minimize transportation CO2 impacts. Operations focus on eco-conscious production for the platform.
Bright Planet Pet offers Better Bac'n Chews, Better Bully Chews, Better Burg'r Plant-Based Dog Treats, Better Brat Plant-Based Dog Treats, and Better Bac'n Plant-Based Dog Treats.
Bright Planet Pet operates through Bright Planet Pet Llc.
Yes. Bright Planet Pet was acquired by Archway in July 2025.