About Feedback Company
Feedback Company is a Technology company based in Utrecht (Netherlands) founded in 2010, and was acquired by Axivate Capital in July 2014. It operates as a cloud-based reputation management solutions are provided for businesses. Its chief executive is Hendrik-Jan Glerum. Its website feedbackcompany.com draws about 216 thousand monthly visits. Feedback Company offers products and services including Product Reviews, Company Reviews, Customer Research, and Employee Research. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is Feedback Company B.V. Its competitors include Reputation, BirdEye, Launchmetrics, PowerReviews and TrustYou and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
The company was founded in 2010 in Utrecht, Netherlands, and operates in the software-as-a-service sector. Reputation management is facilitated through a cloud platform that allows customer reviews to be collected and managed. Business optimization is supported by utilizing review insights, including a product review module with photo options, snippets, and questions. Integrations are offered with platforms such as WordPress and Magento.
- Headquarters Utrecht, Netherlands
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website feedbackcompany.com
- Social LinkedIn X Facebook Instagram
- Acquired by Axivate Capital (Jul 2014)
- Legal Name Feedback Company B.V.
- Investors
- Acquired byAxivate Capital
(Jul 2014)
Products & Services of Feedback Company
Feedback Company offers a comprehensive portfolio of products and services, including Product Reviews, Company Reviews, Customer Research, and Employee Research.
Tool for collecting and managing product feedback from users
Platform for aggregating and analyzing company reputation data
Service to gain insights into customer journeys and needs
Tool for employee feedback and management information
Investors in Feedback Company
Feedback Company has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Axivate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | axivate.com | - |
Investor details for Feedback Company
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- Round participation
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People of Feedback Company
1 people are tracked at Feedback Company (1 in leadership).
| Name | Role | Group |
|---|---|---|
Hendrik-Jan Glerum | CEO | Leadership |
Complete people profiles for Feedback Company
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Timeline of Feedback Company
2 dated milestones of Feedback Company across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Feedback Company is founded.
- Exit Acquired by Axivate Capital.
Competitors of Feedback Company
Feedback Company has 9 listed competitors in our database, 9 of them funded. They include Reputation, BirdEye, Launchmetrics, PowerReviews and TrustYou, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| birdeye.com | 2012 | Sunnyvale, United States | $93M | – | Cloud based platform offering software for reputation management and customer experience solutions | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| powerreviews.com | 2005 | Chicago, United States | $90.73M | 121 | Insights from customer reviews are generated via cloud-based platform. | |
| trustyou.com | 2008 | Munich, Germany | $5M | 49 | Cloud-based reputation management solutions are offered for hospitality industries. | |
| reviewtrackers.com | 2012 | Chicago, United States | $19.02M | 47 | Customer reviews are monitored, analyzed, and managed across review sites. | |
| chatmeter.com | 2009 | San Diego, United States | $2.15M | 123 | Brand management platform used by businesses for online oversight. | |
| criticalmention.com | 2002 | New York, United States | $9.33M | 64 | Real-time media monitoring is facilitated via a web-based platform. | |
| reviewpro.com | 2008 | Barcelona, Spain | $6.42M | – | Online reputation for hotels is managed through analysis and aggregation. |
Detailed competitors of Feedback Company
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Verified entity values are shown only after access is granted.
Web traffic of Feedback Company
The website of Feedback Company (feedbackcompany.com) receives about 215.5K visits a month.
- Monthly visits215.5K
▲ 6% vs previous month
Websites whose visitors overlap most with Feedback Company. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kvk.nl | 100% | 2.3M | #19,174 | View details | |
justis.nl | justis.nl | 94% | – | #83,166 | – |
| instagram.com | 79% | 7.1B | #4 | View details | |
| linkedin.com | 79% | 1.9B | #18 | View details | |
| reddit.com | 78% | 4.4B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Feedback Company
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Feedback Company (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Frequently Asked Questions about Feedback Company
Feedback Company was founded in 2010.
Feedback Company is headquartered in Utrecht, Netherlands.
Hendrik-Jan Glerum is the current CEO of Feedback Company.
The company was founded in 2010 in Utrecht, Netherlands, and operates in the software-as-a-service sector. Reputation management is facilitated through a cloud platform that allows customer reviews to be collected and managed. Business optimization is supported by utilizing review insights, including a product review module with photo options, snippets, and questions. Integrations are offered with platforms such as WordPress and Magento.
Feedback Company's top competitors include Reputation, BirdEye and PowerReviews.
Feedback Company offers Product Reviews, Company Reviews, Customer Research, and Employee Research.
Feedback Company has 1 investor. Key investors include Axivate Capital.
Feedback Company operates through Feedback Company B.V..
Yes. Feedback Company was acquired by Axivate Capital in July 2014.
The website of Feedback Company receives about 216 thousand visits a month.