About Rivr
Rivr is a company based in Berlin (Germany) founded in 2015 by Lorenz Wellhausen was acquired by About Amazon in March 2026. Rivr has raised $26.1 million across 3 funding rounds from investors including Agile Robots, About Amazon and Index Exchange. Rivr offers products and services including RIVR ONE and Physical AI Technology. Rivr operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Total Equity Funding$26.1M (USD)
in 3 rounds
- InvestorsAgile Robots
& 8 more
- Acquired by
Products & Services of Rivr
Rivr offers a comprehensive portfolio of products and services, including RIVR ONE and Physical AI Technology.
Robot designed for secure last-mile navigation and parcel delivery.
System using simulation data to enhance robotic delivery efficiency.
Apps and channels of Rivr
its YouTube channel RIVR has 2.99K subscribers and 8 videos.
Videos from Rivr
The most watched videos on Rivr's YouTube channel, RIVR (2.99K subscribers). Click a video to play it here.
More on RIVR.
Funding Insights of Rivr
Rivr has successfully raised a total of $26.1M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.1M
- Total Rounds 3
- First Round $4.1M
(Jan 2024)
- Investors Count 7
All 3 funding rounds of Rivr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | – | Grant | β | β | |
| Aug 2024 | $22M | Seed | β | Bezos Expeditions, HSG | |
| Jan 2024 | $4.1M | Seed | β | Linear Venture |
9 investors in total: 9 institutional.
Investors in Rivr
Rivr has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Agile Robots, About Amazon and Index Exchange.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management and philanthropic ventures linked to Bezos Expeditions. | – | bezosexpeditions.com | - | |
A venture capital fund by Amazon supporting technology innovation. | – | industrialinnovationfund.amazon | - | |
Family office of Aegerter family | – | armada.com | Kusnacht, Switzerland | |
Linear Capital is recognized as a frontier tech investment fund. | 2014 | linear.vc | Shanghai, China | |
Venture capital and private equity investments are made across technologies. | – | hsgcap.com | Hong Kong, China | |
Innosuisse is engaged in promoting innovation across Swiss organizations. | – | innosuisse.ch | Switzerland | |
Deep learning-based vision for autonomous robot perception is provided. | 2018 | agile-robots.com | Munich, Germany | |
Online platform offering news related to products and business | 2005 | aboutamazon.com | Seattle, United States | |
Index Exchange is recognized as a global supply-side platform focused on ad technology. | 2015 | indexexchange.com | New York, United States |
Investor details for Rivr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Rivr
3 people are tracked at Rivr (3 in leadership).
| Name | Role | Group |
|---|---|---|
Lorenz Wellhausen | Co-Founder | Leadership |
Marko Bjelonic | CEO & Co-Founder | Leadership |
Ben Simmen | Head Of Revenue | Leadership |
Complete people profiles for Rivr
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Rivr
5 dated milestones of Rivr across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Rivr is founded.
- Exit Acquired by Index Exchange.
- Funding First funding round of $4.1M.
- Funding Latest funding round, Grant,.
- Exit Acquired by About Amazon.
Competitors of Rivr
Rivr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. | |
| sharethrough.com | 2008 | Montreal, Canada | $61M | 60 | Ad network software is offered to connect advertisers and publishers. | |
| magnite.com | 2011 | Los Angeles, United States | $37M | 911 | SSP software is provided for publishers' content monetization across screens. | |
| unruly.co | 2006 | London, United Kingdom | $25M | 49 | Native video ads are delivered via programmatic supply-side platform. | |
| brightcom.com | 1999 | Herzliya, Israel | $73M | – | Digital ad inventory is monetized across devices by publisher platform. | |
| isocket.com | 2008 | San Francisco, United States | $16.23M | 350 | Programmatic buying of direct, guaranteed display ad inventory is facilitated. | |
| bedrock.com | 1993 | Plano, United States | $110.87M | 602 | Monetization platform for publishers | |
| komli.com | 2006 | Mumbai, India | $97M | 608 | Platform offering SSP software |
Detailed competitors of Rivr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rivr
The website of Rivr (rivr.ai) receives about 30.2K visits a month.
- Monthly visits30.2K
▼ 5.5% vs previous month
Latest news on Rivr
Complete news archive for Rivr
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rivr
10 companies that operate in the same segment as Rivr (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Rivr
Rivr was founded in 2015 and raised its 1st funding round 9 years after it was founded.
Rivr is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Rivr is a funded company, having raised a total of $26.1M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.1M, raised on Jan 2024.
Rivr was founded in 2015 in Berlin, Germany, as a cloud-based supply side platform in the advertising technology sector. Bidding requests are analyzed and optimized through AI integration, with waste reduced and performance enhanced. Exchanges are improved by better matching relevant requests, while marketing dynamics are refined via detailed bidding analysis. Operations focus on supporting businesses in programmatic advertising efficiency.
Rivr's top competitors include PubMatic, Sovrn and Sharethrough.
Rivr offers RIVR ONE and Physical AI Technology.
Rivr has 9 investors. Key investors include Agile Robots, About Amazon, Index Exchange, Innosuisse, and Bezos Expeditions.
Rivr operates through Rivr Technologies Gmbh.
Yes. Rivr was acquired by Index Exchange in June 2022.

