About Upstream
Upstream is a company based in London (United Kingdom) founded in 2001 by Marco Veremis was acquired by Intersel in July 2025. It operates as a SaaS (Software-as-a-Service) and Professional Services. Upstream has raised $41.79 million across 4 funding rounds from investors including Alpha Bank, National Bank of Greece and Actis. Upstream offers products and services including Grow Platform, E-commerce Solutions, and Mobile Operator Solutions. Upstream operates in a competitive market with competitors including Localytics, Vibes, Pathmatics, Famous and Brandtone, among others.
- Headquarter London, United Kingdom
- Founders Marco Veremis
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Upstream Systems
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$41.79 M (USD)
in 4 rounds
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Latest Funding Round
$14.82 M (USD), Debt – Conventional
Dec 19, 2022
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Investors
Alpha Bank
& 5 more
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Employee Count
Not available
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Acquired by
Intersel
(Jul 11, 2025)
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Products & Services of Upstream
Upstream offers a comprehensive portfolio of products and services, including Grow Platform, E-commerce Solutions, and Mobile Operator Solutions.
Mobile marketing platform maximizing leads and sales effectively.
Solutions for e-commerce to boost sales and engagement.
Cross-channel journeys for operators to increase revenue.
People of Upstream
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Funding Insights of Upstream
Upstream has successfully raised a total of $41.79M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $14.82 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Upstream
Upstream has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Alpha Bank, National Bank of Greece and Actis.
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Tech & offline focused early & growth stage VC firm investing in Europe, Asia & the US
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Investor details for Upstream
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Investments & Acquisitions by Upstream
Investment portfolio details for Upstream
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Financial Statements - Upstream
Detailed financials for Upstream
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- Profit trends
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Upstream Comparisons
Peer comparison for Upstream
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Upstream
Upstream operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Vibes, Pathmatics, Famous and Brandtone, among others.
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Mobile App User Analytics & Marketing
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Mobile marketing solutions are provided for business customer engagement.
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Digital advertising intelligence is supplied to global industry stakeholders.
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Mobile marketing solutions are provided for branded app creation.
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Mobile marketing platform for FMCG advertisers
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In-app marketing automation is delivered for mobile app optimization.
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Detailed competitors of Upstream
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Upstream
Complete news archive for Upstream
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Frequently Asked Questions about Upstream
Upstream was founded in 2001 and raised its 1st funding round 8 years after it was founded.
Upstream is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Upstream is a funded company, having raised a total of $41.79M across 4 funding rounds to date.
Upstream is established as a prominent provider of mobile marketing solutions, focusing on maximizing leads, sign-ups, and sales across various mobile channels. Services are offered to industries such as e-commerce and mobile operators, utilizing the proprietary Grow platform. Customer engagement and acquisition are enhanced through data-driven technology and predictive analytics. Global reach is achieved with a presence in multiple countries, supporting over 370 advertisers and connecting with 1.2 billion consumers monthly.
Upstream's top competitors include Vibes, Pathmatics and Localytics.
Upstream offers Grow Platform, E-commerce Solutions, and Mobile Operator Solutions.
Upstream has 6 investors. Key investors include Alpha Bank, National Bank of Greece, Actis, European Investment Bank, and TLcom Capital Partners.