About Analytic Partners
Analytic Partners is a company based in New York (United States) founded in 2000. It operates as a Data-as-a-Service and Professional Services. Analytic Partners has completed 2 acquisitions, including Analyx and magic numbers. Analytic Partners offers products and services including Commercial Analytics, Marketing Mix Modeling, Agile Learning, Brand Impact, and Pricing Optimization. Analytic Partners operates in a competitive market with competitors including 4C Insights, data.ai, TapClicks, InMarket and AMPLYFI, among others.
Products & Services of Analytic Partners
Analytic Partners offers a comprehensive portfolio of products and services, including Commercial Analytics, Marketing Mix Modeling, Agile Learning, Brand Impact, and Pricing Optimization.
Holistic insights are provided for profitable business decisions.
Advanced models are used for forward-looking marketing decisions.
Business experiments are designed and measured for insights.
Brand marketing impact on KPIs is demystified accurately.
Price impact on purchasing behavior is analyzed strategically.
Apps and channels of Analytic Partners
its YouTube channel Analytic Partners has 161 subscribers and 30 videos.
Videos from Analytic Partners
The most watched videos on Analytic Partners's YouTube channel, Analytic Partners (161 subscribers). Click a video to play it here.
More on Analytic Partners.
Funding Insights of Analytic Partners
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Analytic Partners with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | – | Private Equity Round | – | Onex | – |
1 investors in total: 1 institutional.
Investors in Analytic Partners
Analytic Partners has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Onex.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information is provided about Onex's activities. | 1984 | onex.com | Toronto, Canada |
Investor details for Analytic Partners
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Analytic Partners
23 people are tracked at Analytic Partners (13 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Hong Jin | Chief Science Officer | Leadership |
Omar Dennis | Chief Strategy Officer | Leadership |
Jenna Homan | Sr. Director, Customer Engagement Team | Leadership |
Maggie Merklin | Chief Customer Officer | Leadership |
Nancy Smith | President & CEO | Leadership |
Alexis Terrazas-Perez | Chief People Officer | Leadership |
William Phillips | Global Head Of Human Resources Centers Of Excellence | Leadership |
Brandon Parker | Senior Director Of Marketing Science, Customer Engagement Team | Leadership |
Jessica Reina | Senior Human Resources Business Partner | Leadership |
Courtney McDonough | Director | Leadership |
Jeff Dalo | Sr. Director - Business Development | Leadership |
Mondania Drummond | Senior Vice President, Controller | Leadership |
Jimmy Koutras | Senior Director Information Technology | Leadership |
Peter Kutrubis | SVP, Technology, Security & Compliance | Team |
Ryan Reed | Senior Marketing Science Analyst | Team |
Luis Vacanti | General Counsel | Team |
Julia Goldman | Senior Marketing Science Analyst | Team |
Deanne Dato-On | Senior Marketing Science Analyst | Team |
Jiayi Lu | Consultant (manager) | Team |
Josselyn Gomez | Senior Counsel | Team |
3 more people are available in the full profile.
Complete people profiles for Analytic Partners
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Analytic Partners
Analytic Partners has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Analyx and magic numbers.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing predictive analytics software solution | analyx.com | Poznan, Poland | 2006 | Jan 2025 | •••• | |
Data-driven marketing insights and consulting are provided to businesses. | magicnumbers.co.uk | United Kingdom | 2010 | Mar 2020 | •••• |
Complete acquisition details for Analytic Partners
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Analytic Partners
4 dated milestones of Analytic Partners across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Analytic Partners is founded.
- Acquisition Acquires magic numbers.
- Funding First funding round.
- Acquisition Acquires Analyx.
Competitors of Analytic Partners
Analytic Partners operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, TapClicks, InMarket and AMPLYFI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| bulbshare.com | 2017 | London, United Kingdom | $2.13M | 20 | Content is co-created via mobile app community platform. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| quid.com | 2003 | Santa Clara, United States | $86.5M | 150 | Consumer and market intelligence is provided via AI platform. |
Detailed competitors of Analytic Partners
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Analytic Partners
The website of Analytic Partners (analyticpartners.com) receives about 33.4K visits a month and ranks #1,037,797 among all websites worldwide, #4,623 in Marketing and Advertising.
- Monthly visits33.4K
▲ 7% vs previous month
- Unique visitors12.3K
per month
- Global rank#1,037,797
among all websites
- Category rank#4,623
Business and Consumer Services · Marketing and Advertising
- Bounce rate49%
- Pages per visit1.5
- Average visit23 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Analytic Partners. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carat.com | 100% | – | #897,733 | View details | |
| jackmorton.com | 99% | 41.9K | #916,077 | View details | |
| mutinex.co | 93% | 29.5K | #811,993 | View details | |
| integralads.com | 93% | 325K | #188,793 | View details | |
| reportlinker.com | 88% | – | #235,395 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Analytic Partners
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Analytic Partners
Complete news archive for Analytic Partners
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Analytic Partners
10 companies that operate in the same segment as Analytic Partners (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Analytic Partners
Analytic Partners was founded in 2000 and raised its 1st funding round 22 years after it was founded.
Analytic Partners is headquartered in New York, United States. It is registered at New York, New York, United States.
Analytic Partners is engaged in delivering marketing measurement and commercial analytics solutions. Services are offered across industries like retail, hospitality, and financial services. Advanced technology and expert insights are utilized to transform business data into actionable commercial intelligence. Solutions such as Marketing Mix Modeling, Brand Impact, and Pricing Optimization are provided to enhance decision-making. Holistic insights, scenario planning, and forecasting tools are integrated to drive enterprise value. Support is extended to roles like CFOs and CMOs for aligned, data-driven strategies.
Analytic Partners's top competitors include 4C Insights, TapClicks and InMarket.
Analytic Partners offers Commercial Analytics, Marketing Mix Modeling, Agile Learning, Brand Impact, and Pricing Optimization.
Analytic Partners has made 2 acquisitions, including Analyx, and magic numbers.
Analytic Partners has 1 investor. Key investors include Onex.
Analytic Partners operates through Analytic Partners, Lp.