About Buynomics
Buynomics is a company based in Koln (Germany) founded in 2013 by Ingo Reinhardt. Buynomics has raised $46.07 million across 4 funding rounds from investors including Seedcamp, Forestay and Anaïs Ventures. Buynomics offers products and services including RGM Platform and Virtual Shopper. Buynomics operates in a competitive market with competitors including Pricemoov, Vendavo, m3ter, Convious and Zilliant, among others.
- Headquarter Koln, Germany
- Founders Ingo Reinhardt
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website buynomics.com
- Social LinkedIn X Facebook YouTube
- Legal Name Buynomics Gmbh
- Total Equity Funding$46.07M (USD)
in 4 rounds
- Latest Funding Round$30M (USD), Series B
Mar 2025
- InvestorsSeedcamp
& 7 more
Products & Services of Buynomics
Buynomics offers a comprehensive portfolio of products and services, including RGM Platform and Virtual Shopper.
AI tool for optimizing revenue growth management decisions
Simulates customer behavior to predict buying patterns
Apps and channels of Buynomics
its YouTube channel Buynomics has 993 subscribers and 30 videos.
Videos from Buynomics
The most watched videos on Buynomics's YouTube channel, Buynomics (993 subscribers). Click a video to play it here.
More on Buynomics.
Funding Insights of Buynomics
Buynomics has successfully raised a total of $46.07M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.07M
- Total Rounds 4
- Last Round Series B — $30M
- Investors Count 8
All 4 funding rounds of Buynomics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $30M | Series B | – | Forestay | |
| Nov 2022 | $13.47M | Series A | – | Insight Partners | |
| Aug 2021 | $2.6M | Seed | – | La Famiglia | |
| Sep 2019 | – | Seed | – | Dieter von Holtzbrinck Ventures | – |
8 investors in total: 8 institutional.
Investors in Buynomics
Buynomics has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Seedcamp, Forestay and Anaïs Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech, enterprise SaaS, and B2B sectors | – | forestay.vc | London, United Kingdom | |
Anaïs Ventures is engaged in venture capital investments. | – | a-ventures.ch | Geneva, Switzerland | |
Early-stage venture capital is invested in US and Europe. | – | vipartners.ch | Altendorf, Switzerland | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Early-stage venture capital investments are made in European startups. | – | dvhventures.de | Köln, Germany | |
Early-stage venture investments are made by Tomahawk.VC in technology startups. | 2019 | tomahawk.vc | Pfäffikon SZ, Switzerland | |
Venture capital firm focused on early stage companies | – | lafamiglia.vc | Berlin, Germany |
Investor details for Buynomics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Buynomics
19 people are tracked at Buynomics (4 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Ingo Reinhardt | Founder & Managing Director | Leadership |
Sebastian Baier | Managing Director | Leadership |
Haykaz Yeranosyan | Head of Engineering | Leadership |
Mario Koenigsfeld | Director, Customer Success | Leadership |
Sarah Khan | Data Science Engineer | Team |
Nicolas Lange Machado Carneiro | Solution Engineering Manager | Team |
Mahela Wickramasekara | DevOps Engineer | Team |
Peter Heinemann | Lead Solution Engineering Manager | Team |
Roman Pylypenko | Senior QA Automation Engineer | Team |
Carina Höges | Data Scientist - QA Lead | Team |
Olgierd Pilarczyk | Senior Devops | Team |
Dominik Dorsch | Senior Staff & ML Engineering Lead | Team |
Galina Vabishchevich | Senior QA Automation Engineer | Team |
Maxim S. | Senior Software Developer | Team |
Dmitry Gamolin | Senior Backend Engineer | Team |
Tatevik Danielyan | QA Engineer | Team |
Madiha R. | Quality Assurance Engineer | Team |
Henry Qiu Lo | Data Engineer | Team |
Rajdeep Pal | Senior Data Science Engineer | Team |
Complete people profiles for Buynomics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Buynomics
3 dated milestones of Buynomics across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Buynomics is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $30.0M.
Competitors of Buynomics
Buynomics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pricemoov, Vendavo, m3ter, Convious and Zilliant, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pricemoov.com | 2016 | Paris, France | $13.48M | – | Price management and optimization solution | |
| vendavo.com | 1998 | Denver, United States | $21M | 136 | Price optimization software is delivered for B2B sales management. | |
| m3ter.com | 2020 | London, United Kingdom | $31.5M | – | SaaS platform for metering, pricing, and analytics is provided. | |
| convious.com | 2017 | Amsterdam, Netherlands | $25.2M | – | Personalized marketing software with AI-driven pricing is provided. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| togai.com | 2022 | Wilmington, United States | $3.1M | 23 | Usage-based pricing optimization solutions are provided via a specialized platform. | |
| flintfox.com | 1987 | Auckland, New Zealand | – | – | Trade and revenue management software solutions are provided to enterprises. |
Detailed competitors of Buynomics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Buynomics
The website of Buynomics (buynomics.com) receives about 19.3K visits a month.
- Monthly visits19.3K
▲ 12.6% vs previous month
Websites whose visitors overlap most with Buynomics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| revionics.com | 100% | 10.6K | #2,451,306 | View details | |
| newtonx.com | 70% | 204.7K | #293,894 | View details | |
themindlab.co.uk | themindlab.co.uk | 69% | – | #2,719,491 | – |
| storyteq.com | 68% | 45.6K | #505,617 | View details | |
| omniaretail.com | 60% | 38.5K | #666,617 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Buynomics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Buynomics
Complete news archive for Buynomics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Buynomics
10 companies that operate in the same segment as Buynomics (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Buynomics
Buynomics was founded in 2013 and raised its 1st funding round 6 years after it was founded.
Buynomics is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Buynomics is a funded company, having raised a total of $46.07M across 4 funding rounds to date.
Buynomics was established in 2013 in Cologne, Germany, within the software sector. A platform is operated to deliver customer data insights and sales management tools. Sales figures are analyzed, market studies are conducted, and competitive data is managed through integrated solutions. Customer connections are facilitated, with data examination yielding actionable business intelligence for users in various operations.
Buynomics offers RGM Platform and Virtual Shopper.
Buynomics has 8 investors. Key investors include Seedcamp, Forestay, Anaïs Ventures, VIP Partners, and Insight Partners.
Buynomics operates through Buynomics Gmbh.