About OptAim Technology
OptAim Technology is a company based in Beijing (China) founded in 2013 was acquired by iClick in March 2015. OptAim Technology has raised $10 million across 1 funding round from investors including iClick Interactive and Bertelsmann Asia Investments. OptAim Technology operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Beijing, China
- SectorsMedia & Entertainment
- Website optaim.com
- Social LinkedIn
- Acquired by iClick (Mar 2015)
- Total Equity Funding$10M (USD)
in 1 rounds
- Latest Funding Round$10M (USD), Series A
Jan 2015
- InvestorsiClick Interactive
& 1 more
- Acquired byiClick
(Mar 2015)
Funding Insights of OptAim Technology
OptAim Technology has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A — $10M
- First Round $10M
(Jan 2015)
- Investors Count 1
All 1 funding rounds of OptAim Technology with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $10M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in OptAim Technology
OptAim Technology has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include iClick Interactive and Bertelsmann Asia Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm backed by Bertelsmann | – | baifund.com | Chaoyang, China | |
Advertisers are connected to audiences via a demand-side platform. | 2009 | i-click.com | Hong Kong, China |
Investor details for OptAim Technology
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of OptAim Technology
3 dated milestones of OptAim Technology across 2 years, from founding to its latest funding, stage changes and deals.
- Founded OptAim Technology is founded.
- Funding First funding round of $10.0M.
- Exit Acquired by iClick.
Competitors of OptAim Technology
OptAim Technology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liquidm.com | 2013 | Berlin, Germany | $8.67M | 23 | Mobile ad campaigns are managed via a SaaS-based demand-side platform. | |
| adelphic.com | 2010 | Waltham, United States | $23.31M | 61 | Mobile demand-side platform is utilized for targeted audience engagement. | |
| majority.co | 2012 | Santa Monica, United States | $45.5M | 58 | Mobile advertising platform delivering ad frameworks and fraud protection. | |
| adikteev.com | 2012 | Paris, France | $13.39M | 18 | Moments-based advertising is targeted for desktop and mobile users. | |
| papayamobile.com | 2008 | Beijing, China | $22M | – | Mobile advertising tools are offered for campaign testing and automation. | |
| lifestreet.com | 2004 | San Carlos, United States | $69.6M | 19 | Cloud based in app advertising platform | |
| smadex.com | 2011 | Barcelona, Spain | $2.41M | – | Mobile Demand Side Platform | |
| ad4screen.com | 2010 | Paris, France | $16.31M | – | Mobile advertising and CRM technologies are offered by Ad4Screen. | |
| sensenetworks.com | 2003 | New York, United States | $9M | – | Location-based mobile advertising |
Detailed competitors of OptAim Technology
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OptAim Technology
Websites that share an audience with OptAim Technology (optaim.com).
Websites whose visitors overlap most with OptAim Technology. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mediav.com | 100% | 44.4K | #654,975 | View details | |
club.china.com | club.china.com | 99% | – | – | – |
Similar companies to OptAim Technology
10 companies that operate in the same segment as OptAim Technology (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about OptAim Technology
OptAim Technology was founded in 2013 and raised its 1st funding round 2 years after it was founded.
OptAim Technology is headquartered in Beijing, China.
OptAim Technology is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Jan 2015.
OptAim Technology offers a mobile demand side platform with an integrated data management platform for advertisers to buy the mobile ad inventory in real-time. Enables advertisers to target based on demographic, geographic, device type, OS, carrier, and contextual targeting features. Integrated with AppsFlyer, Talking Data, AdMaster, ACNielsen for targeting. In addition, OptAim offers an integrated marketing platform for cross-screen video marketing, creative optimization, and e-commerce solutions.
OptAim Technology's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
OptAim Technology has 2 investors. Key investors include iClick Interactive, and Bertelsmann Asia Investments.
Yes. OptAim Technology was acquired by iClick in March 2015.