About LeadLander
LeadLander is a Technology company based in San Francisco (United States) founded in 2004, and was acquired by Upland in January 2016. It operates as a website visitors are tracked, analyzed, and scored by LeadLanders platform. The company has 2 employees. LeadLander offers products and services including Website Visitor Identification, AI-Driven Insights, and Contact Profiles. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is Leadlander, Inc. Its competitors include [24]7.ai, Dynamic Yield, Intellimize, Sailthru and Perq and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
LeadLander was founded in 2004 in San Francisco, United States, and operates in the marketing technology sector. A web-based application is provided to brands for tracking and analyzing website visitors across devices. Visitor sources are identified through generated reports, while scoring features support lead qualification. Integrations with automation tools like Marketo and Hubspot, as well as email systems such as VerticalResponse, are included for enhanced landing page and campaign management.
- Headquarters San Francisco, United States
- Employees 2
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website leadlander.com
- Social LinkedIn X
- Acquired by Upland (Jan 2016)
- Legal Name Leadlander, Inc
- Investors
- Employee Count2
- Acquired byUpland
(Jan 2016)
Products & Services of LeadLander
LeadLander offers a comprehensive portfolio of products and services, including Website Visitor Identification, AI-Driven Insights, and Contact Profiles.
AI platform for tracking and identifying B2B website visitors.
Provides company data and recommendations for sales outreach.
Generates verified contacts from website traffic for lead follow-up.
Investors in LeadLander
LeadLander has secured backing from 1 investor. Prominent investors backing the company include Upland Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based software solutions are offered for diverse business operations. | 2010 | uplandsoftware.com | Austin, United States |
Investor details for LeadLander
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LeadLander
2 people are tracked at LeadLander (2 in leadership); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Brett Habermann | CEO | CRO | Leadership |
Michael Hexner | Chief Operating Officer | Leadership |
Complete people profiles for LeadLander
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of LeadLander
2 dated milestones of LeadLander across 12 years, from founding to its latest funding, stage changes and deals.
- Founded LeadLander is founded.
- Exit Acquired by Upland.
Competitors of LeadLander
LeadLander has 9 listed competitors in our database, 7 of them funded. They include [24]7.ai, Dynamic Yield, Intellimize, Sailthru and Perq, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 247.ai | 2000 | San Jose, United States | $22M | – | AI-powered platforms and services for customer experience management are provided. | |
| dynamicyield.com | 2011 | Tel Aviv, Israel | $83M | 25 | Website optimization and personalization solutions are provided for digital platforms. | |
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. | |
| perq.com | 2001 | Indianapolis, United States | $14.27M | – | Customer engagement is enabled through incentives and promotions for e-tailers. | |
| mutinyhq.com | 2018 | San Francisco, United States | $68.65M | – | Website personalization services are delivered without coding needs. | |
| maxymiser.com | 2006 | New York, United States | $14.94M | 59 | A/B and multivariate testing platform for digital optimization is offered. | |
| episerver.com | 1994 | Nashua, United States | – | 110 | Digital cloud platform for content management and commerce is delivered. | |
| digitalriver.com | 1994 | Minnetonka, United States | – | 412 | Cloud-based tax, fraud compliance and payment solutions for businesses |
Detailed competitors of LeadLander
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LeadLander
The website of LeadLander (leadlander.com) receives about 8.3K visits a month.
- Monthly visits8.3K
▼ 7.1% vs previous month
Websites whose visitors overlap most with LeadLander. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quotapath.com | 87% | 68.2K | #541,213 | View details | |
| balto.ai | 82% | 45K | #931,902 | View details | |
| spotio.com | 76% | 59K | #646,124 | View details | |
| tapstream.com | 75% | 1.2K | #11,206,474 | View details | |
| aberdeen.com | 70% | 17.2K | #1,600,608 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 12 similar websites and full traffic analytics for LeadLander
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as LeadLander (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Leadlander
Complete news archive for LeadLander
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about LeadLander
LeadLander was founded in 2004.
LeadLander is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
LeadLander has 2 employees.
LeadLander was founded in 2004 in San Francisco, United States, and operates in the marketing technology sector. A web-based application is provided to brands for tracking and analyzing website visitors across devices. Visitor sources are identified through generated reports, while scoring features support lead qualification. Integrations with automation tools like Marketo and Hubspot, as well as email systems such as VerticalResponse, are included for enhanced landing page and campaign management.
LeadLander's top competitors include [24]7.ai, Dynamic Yield and Intellimize.
LeadLander offers Website Visitor Identification, AI-Driven Insights, and Contact Profiles.
LeadLander has 1 investor. Key investors include Upland Software.
LeadLander operates through Leadlander, Inc.
Yes. LeadLander was acquired by Upland in January 2016.

