About Channel Factory
Channel Factory is a Media & Entertainment company based in Beverly Hills (United States) founded in 2010. It operates as a video media is purchased programmatically for YouTube and Facebook platforms. Channel Factory has raised $500 thousand across 2 funding rounds from investors including Truelink Capital. Its website channelfactory.com draws about 26 thousand monthly visits. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is CHANNEL FACTORY NORDICS AB. Its competitors include The Trade Desk, Beeswax, Quantcast, Turn and Matomy and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Channel Factory offers ViewIQ which is a demand-side platform for buying video media for YouTube TrueView, Facebook Video. Helps advertisers target using user profiles, behavior and geo location. ChannelIQ offers full service YouTube Channel Management for brands and content owners to build audience on YouTube. PlacementIQ provides content targeting at the individual video level giving advertisers full video-by-video transparency for in-stream campaigns. Clients include Toyota, Hallmark, GroupOn, Imax, Samsung, LG etc.
- Total Equity Funding$500K (USD)
in 2 rounds
- Investors
Apps and channels of Channel Factory
its YouTube channel Channel Factory has 2.76K subscribers and 30 videos.
Videos from Channel Factory
The most watched videos on Channel Factory's YouTube channel, Channel Factory (2.76K subscribers). Click a video to play it here.
More on Channel Factory.
Funding Insights of Channel Factory
Channel Factory has successfully raised a total of $500K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 2
- First Round $500,000
(Jul 2018)
- Investors Count 1
All 2 funding rounds of Channel Factory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | – | Series A | – | – | |
| Jul 2018 | $500,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Channel Factory
Channel Factory has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Truelink Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Truelink Capital is engaged in middle-market private equity investments. | – | truelinkcap.com | Los Angeles, United States |
Investor details for Channel Factory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Channel Factory
116 people are tracked at Channel Factory (54 in leadership, 62 in team).
| Name | Role | Group |
|---|---|---|
Nicholas Greco | Chief Revenue Officer, North America | Leadership |
Charlie Parker | Senior Sales Director | Leadership |
Ollie Shipp | Business Development Director, Brand Partnerships | Leadership |
Paco Panconcelli | Managing Director, Dachs | Leadership |
Rob Blake | Managing Director, UK & Ireland | Leadership |
Georgina Gellert | Director Of Marketing And People Strategy, ANZ | Leadership |
Igor Treutiger | Trading Director EMEA | Leadership |
Lourydie Velasco | Head Of Client Services, APAC | Leadership |
Natalie B. | Sales Director | Leadership |
Johan Fernkvist | Nordic Sales Director | Leadership |
Robert Björk | Managing Director, Nordics | Leadership |
Evan Marin | VP Of Sales, East Coast | Leadership |
Phil Cowdell | Global Chief Strategy Officer | Leadership |
Diego Córdoba Algarra | Sales Manager Director | Leadership |
Tony Chen | CEO & Founder | Leadership |
Robin Zieme | Chief Growth Officer | Leadership |
Fiona Alenda | Managing Director, France | Leadership |
Eren Pamir | CFO | Leadership |
Jenny Chau | Chief Solutions Officer | Leadership |
Mattias Spetz | President, EMEA & APAC | Leadership |
96 more people are available in the full profile.
Complete people profiles for Channel Factory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Channel Factory
3 dated milestones of Channel Factory across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Channel Factory is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A,.
Competitors of Channel Factory
Channel Factory has 10 listed competitors in our database, 8 of them funded. They include The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of Channel Factory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Channel Factory
The website of Channel Factory (channelfactory.com) receives about 25.9K visits a month and ranks #945,525 among all websites worldwide, #4,180 in Marketing and Advertising.
- Monthly visits25.9K
▲ 0.7% vs previous month
- Unique visitors11.2K
per month
- Global rank#945,525
among all websites
- Category rank#4,180
Business and Consumer Services · Marketing and Advertising
- Bounce rate37%
- Pages per visit2.7
- Average visit11 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Channel Factory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adtaxi.com | 100% | – | #1,581,819 | View details | |
| vibe.co | 98% | 178.9K | #332,930 | View details | |
| viralnation.com | 96% | 66.7K | #589,992 | View details | |
| hawkemedia.com | 95% | – | #1,070,649 | View details | |
| neboagency.com | 94% | 680.7K | #2,099,377 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Channel Factory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Channel Factory (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Channel Factory
Complete news archive for Channel Factory
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Frequently Asked Questions about Channel Factory
Channel Factory was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Channel Factory is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
Channel Factory is a funded company, having raised a total of $500K across 2 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jul 2018.
Channel Factory offers ViewIQ which is a demand-side platform for buying video media for YouTube TrueView, Facebook Video. Helps advertisers target using user profiles, behavior and geo location. ChannelIQ offers full service YouTube Channel Management for brands and content owners to build audience on YouTube. PlacementIQ provides content targeting at the individual video level giving advertisers full video-by-video transparency for in-stream campaigns. Clients include Toyota, Hallmark, GroupOn, Imax, Samsung, LG etc.
Channel Factory's top competitors include The Trade Desk, Beeswax and Viant.
Channel Factory has 1 investor. Key investors include Truelink Capital.
Channel Factory operates through Channel Factory Nordics Ab.