About Forsta
Forsta is a company based in New York (United States) founded in 2007 was acquired by Press Ganey in February 2022. Forsta has raised $1 million across 2 funding rounds from investors including Press Ganey, EQT and FocusVision. Forsta has completed 4 acquisitions, including HelloIgnite, Kinesis Survey Technologies and Qualvu. Forsta offers products and services including Survey Software, Voice of Customer Software, and Text Analytics Software. Forsta operates in a competitive market with competitors including Medallia, Adobe, Sprinklr, Amplitude and ActiveCampaign, among others.
- Headquarter New York, United States
- SectorsTechnology
- Website category Games · Video Games Consoles and Accessories
- Email••••••••
- Phone•••• ••••
- Website forsta.com
- Social LinkedIn X Facebook
- Acquired by Press Ganey (Feb 2022)
- Annual Revenue$276.49 K (USD)122as on Dec 31, 2022
- Net Profit$54.59 K (USD)-6as on Dec 31, 2022
- Total Equity Funding$1M (USD)
in 2 rounds
- Latest Funding Round$23M (USD), Debt – Conventional
Feb 2013
- InvestorsPress Ganey
& 5 more
- Investments & AcquisitionsHelloIgnite
& 3 more
- Acquired by
Products & Services of Forsta
Forsta offers a comprehensive portfolio of products and services, including Survey Software, Voice of Customer Software, and Text Analytics Software.
Software for creating and deploying customizable surveys.
Platform for gathering and analyzing customer feedback data.
Tools for processing and interpreting textual data insights.
Funding Insights of Forsta
Forsta has successfully raised a total of $1M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $23 million completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 2
- Last Round Debt – Conventional — $23M
- First Round $1M
(Nov 2007)
- Investors Count 2
All 2 funding rounds of Forsta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | $23M | Debt – Conventional | – | – | |
| Nov 2007 | $1M | Series A | – | DCA Partners | – |
6 investors in total: 6 institutional.
Investors in Forsta
Forsta has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Press Ganey, EQT and FocusVision.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Abacus Finance is engaged in providing tailored credit solutions to lower-middle market companies. | – | abacusfinance.com | New York, United States | |
A private equity firm focused on middle-market business investments. | – | tscp.com | St. Louis, United States | |
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden | |
DCA Partners is engaged in private equity and M&A services. | – | dcapartners.com | - | |
Software for patient satisfaction surveys is provided to healthcare organizations. | 1984 | pressganey.com | South Bend, United States | |
Market research solutions are delivered via video streaming and surveys. | 1990 | focusvision.com | Stamford, United States |
Investor details for Forsta
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People of Forsta
93 people are tracked at Forsta (41 in leadership, 52 in team).
| Name | Role | Group |
|---|---|---|
Chris Skiffington | Chief Growth Officer | Leadership |
Ruby Tam | Account Director | Leadership |
Paul Watts | Product Director, AI & ML | Leadership |
Rupesh Kumar | Senior Director - Technical Delivery | Leadership |
Matt Tindall | Team Director - New & Existing Account Directors | Leadership |
Bradley Watkins | Head Of Delivery, APAC | Leadership |
Giles Whiting | COO & MD, VoC & E | Leadership |
Lara G. | Director, People Team North America | Leadership |
Bilyana Stoynova | Director People Team | Leadership |
Selma Sisic | Director, Talent Acquisition EMEA | Leadership |
Aaron Pazurik | VP Technology, Americas | Leadership |
Dmitry Mastrukov | VP Technology | Leadership |
Amer Dragnic | Head Of Cloud Operations - Forsta Visualizations | Leadership |
Hans Olav Damskog | Vice President Technology - Process, Architecture And Infrastructure | Leadership |
Thomas Rikardsen | VP Technology - Cloud Operations | Leadership |
Jilliane Martin | Vp, Global Customer Success | Leadership |
Karen Simoneau | Strategic Accounts Director | Leadership |
Paul Quinn | Senior Vice President, Product Management | Leadership |
Debi Hart | Vice President Of Product Management, Market Research Solutions | Leadership |
Mark Dunster | UK / DACH Commercial Head | Leadership |
73 more people are available in the full profile.
Complete people profiles for Forsta
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- Professional contacts
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Investments & Acquisitions by Forsta
Forsta has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include HelloIgnite, Kinesis Survey Technologies and Qualvu.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of enterprise collaboration services | helloignite.com | Arden Hills, United States | 2020 | Aug 2022 | •••• | |
Provider of IT consulting & services | kinesissurvey.com | Austintown, United States | 2003 | Jan 2016 | •••• | |
Online video research is used to gather consumer feedback. | qualvu.com | Lakewood, United States | 2007 | Dec 2015 | •••• | |
Qualitative research platform for web and mobile is provided. | revelationglobal.com | Portland, United States | 2007 | Jun 2014 | •••• |
Complete acquisition details for Forsta
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Timeline of Forsta
11 dated milestones of Forsta across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Forsta is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Thompson Street Capital Partners.
- Funding Latest funding round, Debt – Conventional, of $23.0M.
- Acquisition Acquires Revelation.
- Exit Acquired by FocusVision.
- Exit Acquired by EQT.
- Acquisition Acquires Qualvu.
- Acquisition Acquires Kinesis Survey Technologies.
- Exit Acquired by Press Ganey.
- Acquisition Acquires HelloIgnite.
Competitors of Forsta
Forsta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medallia, Adobe, Sprinklr, Amplitude and ActiveCampaign, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| decibel.com | 2001 | London, United Kingdom | $50.3M | 76 | Medallia is focused on customer and employee experience management. | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| verint.com | 1994 | Melville, United States | – | 3,800 | AI-powered customer experience automation solutions are provided by Verint. | |
| heap.io | 2012 | San Francisco, United States | $245M | 283 | Cloud based product analytics software | |
| fullcircl.com | 2006 | Winnersh, United Kingdom | $20.82M | 95 | Cloud-based software is utilized for customer journey management and onboarding. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. | |
| contentsquare.com | 2012 | Paris, France | $1.21B | – | AI interfaced customer digital experience analytics software |
Detailed competitors of Forsta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Forsta
The website of Forsta (forsta.com) receives about 115.2K visits a month and ranks #336,325 among all websites worldwide, #11,063 in Video Games Consoles and Accessories.
- Monthly visits115.2K
▼ 16.5% vs previous month
- Unique visitors80.7K
per month
- Global rank#336,325
among all websites
- Category rank#11,063
Games · Video Games Consoles and Accessories
- Bounce rate66%
- Pages per visit1.4
- Average visit44 sec
- DevicesDesktop 14% · Mobile 86%
Latest news on Forsta
Complete news archive for Forsta
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Forsta
10 companies that operate in the same segment as Forsta (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Forsta
Forsta was founded in 2007.
Forsta is headquartered in New York, United States. It is registered at New York, New York, United States.
Forsta is a funded company, having raised a total of $1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Nov 2007.
Annual revenue of Forsta is $276.49K as on Dec 31, 2022.
Forsta was founded in 2007 and is headquartered in New York, United States. Operations focus on the market research and analytics sector, where feedback software is supplied for data collection, integration, and visualization. Survey design tools, reporting mechanisms, and analytics platforms are included in the offerings. Brand insights, localized landing pages, and customer experience tracking are supported across various applications.
Forsta offers Survey Software, Voice of Customer Software, and Text Analytics Software.
Forsta has made 4 acquisitions, including HelloIgnite, Kinesis Survey Technologies, and Qualvu.
Forsta has 6 investors. Key investors include Press Ganey, EQT, FocusVision, Abacus Finance, and DCA Partners.
Yes. Forsta was acquired by Press Ganey in February 2022.
The website of Forsta receives about 115 thousand visits a month and ranks #336,325 among all websites worldwide.